you2idea@video:~$ watch 5uCDHmr0xdE [42:16]
// transcript — 1177 segments
0:02 If you're a soloreneur or you want to be a soloreneur, if the idea of having a
0:08 business 100% run by AI interests you, this is the episode for you. I brought
0:13 on my friend Samuel. And Samuel is really interesting cuz he's launched 100
0:17 companies [music] in 10 years. But what's even more interesting is a lot of
0:22 those companies are [music] completely powered by AI. Now, you know me, I'm
0:27 more of a software guy, mobile app, SAS, that sort of thing. He's an e-commerce
0:32 and info guy, but I think we can learn a lot from people like that. And in this
0:36 episode, that's what he does. He teaches me how to use Shopify, how to use chat
0:42 GPT, how to use Hey Genen, [music] and how to use all these things within the
0:47 context of building an info product or building an e-commerce product. It got
0:51 my creative juices flowing. So, if it got mine, it probably will yours. Now,
0:54 if you made it this far, would appreciate a like, a comment, and
0:59 subscribe because it lets me know I should be creating content like this in
1:04 the future, and it gets you more highquality content [music] in your
1:09 feed. So, win-win. Enjoy the episode and >> we got Samuel Thompson on the pod. This
1:25 guy has launched a 100 companies in 10 years. He's a capitalist on the
1:29 internet. The guy's playing with AI all day long. And today he's promised to
1:34 share a lot of sauce. Samuel, by the end of this episode, what are people going
1:37 to get out of it? >> You will know how to uh launch an info
1:43 product using Foley AI and start making money uh selling that product via
1:48 Facebook ads in an hour >> in an hour. In an hour or less. And the
1:52 tools that we're using, like just just name them off, like what are all the
1:54 tools? >> Yeah, super super quick. We're going to use uh chat GBT out the box. We're going
2:02 to use Shopify. Uh we're going to use Canva. Uh we're going to hire somebody
2:08 on Fiverr. Uh and then Invato Elements to give us some mockups for uh for our
2:11 images. >> Okay. Awesome. And I just want to give one caveat to the listener, which is
2:18 that even if you don't want to launch an info product, this is going to help you
2:23 launch an e-commerce business, a SAS business, a mobile app business. Am I
2:26 wrong on that? >> Oh, 100%. >> All right. Well, let's get into it.
2:33 >> Dope. Dope. Um, I mean, the first the first thing that I always think about is
2:36 like what are you going to sell, right? And so, a lot of that is it comes down
2:41 to offer. Um the one that we'll talk about today is is this you know divorce
2:47 book uh that really came from uh me getting married in a couple of months
2:52 and you know the the wedding industry is humongous right like everyone's selling
2:57 you know on Etsy you have planners and cards and like literally everything you
3:00 can need on on the wedding side and it's super expensive and as we were going
3:04 through the process of planning our wedding you know I was looking at the
3:10 stats and it's like well 50% of uh marriages end in divorce. And I was
3:14 like, well, if if the wedding market is huge, you know, the divorce market
3:19 probably is like half the size. And so that's probably a massive market. Um
3:24 which those people are being advertised to a bunch of different ways, uh
3:30 primarily by, you know, family law or divorce attorneys. And
3:36 that's a service that's associated with this offer of like when you're divorced,
3:40 all of that. Uh but there's other things that you can offer, you know, info
3:44 products or physical products or any of these other vehicles that you can run
3:47 with. And I'm a big fan of like super low friction. And so an ebook became
3:52 kind of the natural like, well, what if I just sold a book that helped people
3:56 with this specific thing? It started super simple as like a really messy chat
4:02 GBT generated book uh onto a prospective landing page that I made in an hour
4:07 while watching the Laker game. Got a couple of sales early. It then graduated
4:12 to like, oh, I should probably, you know, try to make a little bit more
4:15 money or put a little bit more effort into it, which is what this page that
4:19 you're looking at right now, which I built in ClickFunnels, um, is actually
4:24 for. And so what I was trying to do is convert higher and get a higher AOV,
4:28 right? And create a bunch of content for this. Um, conversion rate went up, which is
4:35 awesome. Um, but Clickfunnels long-term is not really where I want to live with
4:39 this product. And so I want to do Shopify. And if anyone's seen me on Ker stuff,
4:45 they've seen me do some of the stuff with the hummingbirds and and all of
4:50 those. Uh, and so Shopify is like my preferred go-to platform. And so I
4:54 figured while we're hanging out, we might as well just build it live and do
4:59 the entire Shopify build from zero, uh, what themes we use, all the tools, how
5:03 we write all the copy, how we do all of that, how I think about the conversion
5:08 side, um, and see where it takes us. Tracks. >> Let's do it. Yeah. I mean, I find it
5:13 just honestly hilarious that you're about to get married and you created uh,
5:19 your insight was around on divorce. You know, it works. Like I said to you
5:23 before, like when when you know 300 copies of the book showed up in my front
5:28 door, my fiance was uh jokingly concerned. She was like, "What are you
5:31 what is what is going on here?" And I was like, "Baby, it's it's for ecom.
5:35 Come on, get with it." >> Yeah. >> Um and so, yeah, I think I think just
5:40 transitioning this like super quick, uh what I can do is just show how I
5:45 actually wrote the book. Um, so this was pretty uh simple from the start. Um, all
5:53 I popped in on chat GPT was I want to write a book called The Divorce Bible:
5:57 How to Win Your Divorce that helps individuals navigate their divorce and
6:00 helps them win. Sick. Like literally a 30 secondond prompt. Um, then it worked through like
6:09 the structure, right? Part one, part two, all the chapters uh all the way
6:15 through. And then all I do is go like, "All right, please write chapter 2,
6:19 right?" And then it writes chapter 2, you know, do the next chapter all the
6:22 way through to give you like a super bare bones uh book, right? I think this
6:29 book, this first version of it was, you know, maybe 70 pages, just enough to
6:36 give me something to sell. Um, and then once I had a little bit more uh like
6:40 sales actually coming through the door, I went through and did a deep research
6:43 report on it and then gave it a little bit more direction around what those
6:48 chapters should be um based on that report and made it much more robust. I
6:52 mean this book for being AI generated is actually really good and and it lands at 197
7:00 printed pages um and is really in-depth with case studies and examples um which
7:04 basically was just me changing the prompt from like please write chapter 10
7:08 uh to write chapter 10 but make sure it's x number of pages or x number of
7:13 words to this number of words uh you know make sure to include a case study
7:17 right like that sort of vibe then all I did was take copy and paste all of these
7:22 into a Google doc uh and then formatted it as a 5x7 which is this size um and
7:31 then exported it as a PDF. Uh and then all I did was design the book cover. I
7:38 just used the Canva template here. Um this is literally like one of their out
7:41 of the box templates and I just changed the copy on it um to be when you're
7:48 divorced. Then you take this as a PDF. You do uh uh what's called a PDF merge.
7:52 There's a thousand free tools on the internet for that. And you just put uh
7:57 PDF one, then the PDF of the book, and then a PDF of the back cover, which is
8:03 this. Um and it puts it all together into one PDF file. That is your book
8:07 start to finish. Um as you can see, there's there's more books coming, dude.
8:11 We're gonna we're gonna try to get LTV up on this. Um but yeah, so you do that,
8:16 then all of a sudden you you have a book. Um, and then it's really easy.
8:22 Like you start looking into how you need these mockups and and stuff that for
8:25 content, which you'll see as we start to build out the Shopify store. Um, pretty
8:31 simple. It's it's literally just Inato. Um, and so Invato Elements, it's like, I
8:37 don't know, 15 bucks a month. Um, you just go grab templates.
8:40 >> I don't think I've ever used this. >> It's fire. I literally use it three
8:46 times a week. Um because all you do is so like has all these product mockups
8:50 for books, right? Or literally whatever you want. Like you could do, you know, a
8:56 car wrap like for a truck. Um any like that. You download these, you pop it
9:02 into Photoshop, you upload uh your cover here. Uh and then it
9:08 literally just like places it on the book, which is sweet. Um which then
9:14 gives you your product photos. um or just like any stuff. You can also we'll
9:18 do it on chat GPT to like how to generate some of these as I as I need
9:23 more content as we get through. Um but you know up until this point it's it's
9:27 been like uh how do we do minimum viable product on this? Does it work? How do we
9:32 get it to work? Um and how do you get like at the end of the day
9:35 at the end of the day it's all like a math equation, right? And so like CAC
9:42 versus LTV and really like you want your cash conversion cycle to be negative. So
9:46 you're like, "All right, how do I spend $20 to sell this book for 27 and it cost
9:51 me $7 to ship so that it's at break even at a minimum?" Um, I was able to get to
9:57 roughly break even on this. [clears throat] Uh, but I struggled to push AOV up and
10:02 like that's where I want to go into Shopify. multiple product list things, a
10:05 little bit more of like an offer creation to try to drive it up uh and
10:12 better attribution from uh Meta uh as I run those ads. And so that'll be the
10:18 main switch. Um which we can just get started on. Uh Shopify is awesome. There
10:24 are [snorts] two there's a there's a bunch of themes that exist um [clears throat] that can make
10:32 your life a lot easier. One that I talk about a lot is uh called Solo Drop. Um
10:38 this is specifically designed for single product stores. Uh it's conversion
10:42 optimize. You can literally just buy it and it has a bunch of these plugins
10:48 already built in. Um this is actually what Hummingbird is built on. Um
10:55 which is this one. And so this is a solo drop theme. Super basic. Um but like
11:01 conversion optimized, right? where it's like you can put these scene pieces on.
11:05 >> You built this, right? This is your company. >> Yeah. All through Solo Drop.
11:08 >> Um, >> and so, right, like you get multi-tier
11:13 discounts, like a bunch of that stuff that you would need to be able to
11:16 convert. And so, it's pretty easy to just pop in and start filling in copy
11:21 and imagery. Um, I'm not necessarily proud of this page. Um, [clears throat]
11:28 but as an example, I also built this, which is the theme that we're going to
11:32 use for [snorts] this is also an AI product, by the way. Um, which is a fun
11:38 one. We're going to use this theme, um, to build out the divorce one, right? And
11:42 so, you can see kind of the callouts that it has here. Selling fast, right?
11:45 Like a bunch of this stuff that you would want to boost your conversion rate
11:48 are built into a few of these themes. This one's called Elixir. This is what
11:53 we're going to use for divorce. Um yeah, like this was also similarly fully an AI
12:01 product uh that I just was testing. Um all of this stuff is is AI generated. If
12:06 you're looking for products to sell, uh Supplel is an awesome starting place. Um
12:13 they are white label like supplements and like personal grooming products. Uh
12:18 and so you can look through all of these. They let you put your own brand.
12:20 It's basically drop shipping supplements. Um, and so huge fan of that
12:25 because you can just use that to get your product squared up. Obviously, your
12:28 margin is going to be a little bit worse when you do it this way. Welcome to drop
12:33 shipping. Um, but to test something and like validate that it works before going
12:36 and trying to fill anQ at, you know, a legit manufacturer like
12:41 a merit manufacturing or or someone similar, this gets you in the door to
12:45 like test products faster. A Nox is another great one. um they're more
12:50 skincare and so like you know face moisturizers and and a bunch of that
12:54 stuff like we've all seen ads for products like these um and I don't want
12:59 to say that all of them are are using stuff like this but I know a bunch of
13:03 bigger brands now that like started testing offers using this as their
13:07 fulfillment backend um and so same system that we'll do on the happies and
13:14 then this one on the hummingbirds this is just sugar so that everyone everyone
13:18 knows like it's just sugar. It's just sugar. There's a guy on Amazon that's
13:21 done $30 million selling sugar as hummingbird nectar on uh over the last
13:26 10 years and his branding is like atrocious. Has never ran a Facebook ad
13:30 in his life. And I was like, dude, if he can sell $30 million of it's literally
13:35 sugar. That's what hummingbirds eat, sugar water. Um I could probably try to
13:40 sell some of this direct consumer. And so, um, I'll probably end up going,
13:43 funny [clears throat] enough, I'll probably end up going to a baking mix
13:47 manufacturer for this one because they have sugar and just be like,
13:50 [clears throat] I just need sugar. That's it. And so, I think that's
13:55 hopefully the plan. We'll see. Um, we're going to launch this one again probably
14:00 like end of March, early April as it gets into spring, just cuz that's when
14:03 the hummingbirds start to migrate north. You can read about it all in my uh,
14:07 hummingbird 101 uh, book that was also AI generated. That's an upsell. um when
14:13 you when you buy hummingbird food. Um and so uh that'll be its own. But back
14:19 to solo drop. Great tool. Not super expensive either. I think lifetime's
14:26 like 200. Yeah, that's dope. Um elixir is the one that I've been using more. Um I
14:35 don't remember their pricing. 175 for one license. I'm sure I could add more,
14:38 but just for the sake of the game, let's do it from scratch. Um,
14:43 so you basically go on here and then they have these templates that you see.
14:48 Uh, you can see that that the the one looks probably pretty familiar. Uh, is
14:53 this this supplement one? That's my happies. >> There he is.
15:01 >> Um, and so it's like literally just a clone of that just to test it. Um, I
15:06 like that one. So, I'm just going to go with that because I already know it and
15:10 we can move faster on this. Um, beauty template access supplements. Oh,
15:18 the Discord group is kind of cool. Um, >> I got to say, Sam, like I'm not I don't
15:22 know if you know this about me, but like I'm a software guy, mobile apps,
15:26 >> SAS, that sort of thing. So, like >> yeah, >> this whole world that you're sharing
15:31 like I had no idea existed. Like >> dude, it's nuts. It's like uh I mean
15:35 it's all like it it's rooted in drop shipping, right? Like during COVID,
15:38 that's like where I really cut my teeth. I was like I sold like $800,000 of a
15:43 teeth whitening product that I found on on AliExpress. Um and what it did, it's
15:49 interesting cuz similar to you, like I spend way more of my time, like personal
15:53 time really in in like agency world and and software. Um, but my approach to
16:00 marketing is all in drop shipping where it's it's like so routed in in the math,
16:04 right? Like cuz when you're a drop shipper, when you're 19 and you have
16:08 $1,000, like you have to find a product in a marketing angle that like makes
16:13 your math work super well. Um, and so it's literally all been
16:17 it's it's like drop shipping mentality applied to those other things. Like for
16:22 our agencies, like we run Facebook ads, that's it. And so it's like I just run
16:27 it because I I do it like drop shipping. Like it's it's ecom import theme. Upload
16:32 a zip file. When you buy the elixir, they will send you a zip file. Um
16:37 beauty. That's not the one that I bought, but [ __ ] it. We'll just see
16:40 where it goes. And so that goes in there. 30 minutes in. Dude, we're going
16:45 to do this. Watch. I have faith. >> Oh yeah. >> Yeah. I'm I'm like invested in this now.
16:51 Like I need I need to know how to do this myself. I got you. Yeah,
16:59 we'll wait for that to load. Um, yeah. I mean, a lot of a lot of this
17:03 theme makes it so you're just in like content creation mode, right? Like
17:07 you're just trying to load up all of the different elements of it that allow for
17:11 it to start to work. Um, luckily I have a bunch of that already and so like we
17:16 don't have to go from from zero zero, but we'll be able to do it. I'm going to
17:21 need another fresco dude. [snorts] License required. Good thing I have one.
17:29 Pop that in there. Boom. Okay, we've got the foundation. Um, I always
17:35 start when I'm doing this, uh, you're running when you're running ads at, uh,
17:42 a product direct to consumer on Shopify, uh, 90% of the time you're running that
17:47 directly to the product page, um, of which we need, uh, a product. So, I need
17:55 to do that. Um, and so I don't really mess around with the homepage that much.
17:58 It's mostly just like some filler content because no one's really going to
18:05 see it. Um, and so this is when your divorce. One thing I'm going to do on this one is
18:10 call it the starter kit because I want to push AOV up, right? If it's just the
18:14 book, it's hard to sell a book for 70 bucks. like it's just not really
18:20 it's just not really going to be a thing. Uh description doesn't really
18:27 matter. Let me see if I can find a easy copy of this. >> By the way, if you know for people who
18:33 are thinking about like what is the price, what should my price point be?
18:38 >> You can just ask ChateBT if your price point makes sense, right? So if you're
18:41 like, hey, when you're divorced, I'm trying to sell it for $79. is like
18:45 chatbt is probably going to tell you it's a bad idea if you just say like my
18:50 buyer is going to you have to like explain who your buyer is in your avatar
18:55 in like somewhat in pretty good detail like average >> what they're going to be you know their
19:00 average salary that sort of thing >> yes agreed wholeheartedly
19:06 >> look at our little guy dude totally AI generated >> just the way you like it
19:11 >> just the way I like it dude I'm always down for a little AIness this. Okay,
19:16 cool. So, now we've got our product in here. We're going to list this product
19:21 at So, when I was running the ads, I was selling the book for 29 bucks. Um, and I
19:27 was I had a one-click upsell on the back. So, like if you go through this
19:33 funnel, um, right? Like you put in all of your information, you hit next, and
19:36 there's a there's a bump offer. I'm not going to click it cuz it's going to
19:40 autofill my personal information. Uh, and so I won't. But there's a button
19:44 that lets you like add a $17 or $18 product onto it. And so it pushes your
19:50 AOV from 29. If they if they if they buy it, it's it's 48. Mine was landing on
19:56 average at like 42 43. And my CAC was roughly like on good days it was sub 40.
20:01 On bad days it was like 45. And so it all kind of settled into like a break
20:06 even funnel. Um, but I know I can acquire customers sub 45. And so like
20:12 when I think about pricing here, it's like, all right, how do I get this to
20:17 like, you know, 58 and then compare that price at, you know, 90 99 bucks for the
20:23 starter kit. Um, and then we'll save that product. Pop back to the theme that we're going to
20:30 build. Edit theme. Let's see if it gives me my product. Yellow. Look at that, dude. We've got
20:41 ourselves a product. Uh 99% of traffic is mobile, so I'm only thinking about uh
20:47 mobile optimization. Um then you're just really filling in all of the content here, right? Um, and
20:57 so obviously this this template is built around uh some sort of beauty product to
21:04 some degree. Um, and so dude, for the sake for the sake of the game, dude.
21:08 >> Mhm. >> Password disabled. For the sake of the
21:14 game, just just for your the audience, I have never done this before, but like is
21:19 we're gonna take this, we're gonna pop into chat GPT. I'm gonna send this link. I'm going to
21:27 say look at this website and give me all the copy based on the
21:36 content of the book and the fact that the book helps people going through divorce win. Focus
21:46 on major value props, dude. Let's see if this works, dog. This would be pretty nifty. I guess I
21:56 could give it my other one, too. The one that already has a bunch of the copy
21:59 because that was that was going to be more of my um stuff. Oh, proven strategies to protect your
22:09 kids. Yep. Yep. Yep. When I'm running these, I'm It's like all It's mostly It's mostly
22:14 copyrightiting, >> which is sick because chatbt helps with
22:21 that. Um I mean, [ __ ] we'll just V1 it. Let's just do what it did, right?
22:25 >> Yeah. And obviously, like if we were doing this for real Z's, we wouldn't
22:30 just take like the first output of it. >> Oh, no. Yeah, you're reworking it. I
22:34 mean, I I have a bunch of like that reworked copy on this page. Um,
22:41 >> right. So, like I basically asked it for a bunch of ideas and headlines and then
22:47 just went through and started grabbing bits and pieces about it. Um, but yeah,
22:52 I mean most of this stuff like I I didn't like come up with the I don't
22:56 I've never been I've never been married, you know what I mean? Like I can't talk
23:00 about divorce like that. Um, but luckily luckily other people have talked about
23:03 it on the internet and ChachiB knows how to find it. Um, and so I think that
23:10 that's the move. Um, one piece that I like is this little uh emojis benefit
23:19 list. This is fire. Um, and so this is like what are the five main benefits of
23:25 this product. Uh, write them each in 40 characters or less. Oh, love it, dude. Just so on the
23:37 nose. You got to protect your kids, dude. You got to protect your kids.
23:42 >> You know, we can't be messing around. >> Boom.
23:45 Protect your kids. Oh, I could do more than 50 characters. Let's do do it
23:53 again, but max 75. >> And you're doing it longer just cuz uh
23:58 because it fits, right? So like to me that just feels like wasted conversion
24:03 space. Um but I don't want it too long to go to two lines and it starts to eat
24:09 up screen real estate on the page. Um and so that's my general approach. So,
24:16 >> and from meta ads, >> what sort of conversion rate is good on
24:22 a page like this? >> Um, yeah, I love that question. Um,
24:27 [clears throat] I would say if you're sitting between like three and five on something like
24:34 this, you're in like a reasonably good space. Um, there's so many variables
24:42 with it. most of it uh is a function of like price and like type of uh
24:48 product. So like you can imagine like if you've gone and shopped for clothes on
24:54 you know I don't know jcrew.com like you might add a bunch of stuff to cart but
24:59 you might not buy and so like their their percentages are different than on
25:03 something that's like a direct like please purchase this right now. Um, but
25:07 3 to five is what I was hitting on hummingbirds at a little bit of a
25:11 cheaper price point. Uh, but a little bit less value. Um, and so that would be
25:18 really where I would target for this. >> Cool. Yeah. I guess if you're under
25:22 three, you probably need to rework your copy, your offer. If you're over five,
25:27 you just want to pile as much traffic as possible to this page.
25:31 >> Yeah. And and if you're over five, uh depending on how your your math is
25:34 looking, you might you might consider raising your price. Um right, because
25:39 again, it's all math. It's like is it's it's cost of traffic times conversion
25:45 rate times AOV, right? And so it's like if you can go and bump your price by
25:53 more than 20% and your conversion rate only takes a 10% hit, like not Yeah,
25:58 like 10% of the five, right? So it goes to 4.5, but you push your price up.
26:04 Mathematically, your rorowaz goes up, right? Cuz like your cost of traffic
26:09 maintains equal. You just pull more cash out of the back. Um, and so you're
26:13 testing that, which is like why I always do this compare at price. Like I'll do
26:18 price testing, right? I'll run $1,000 worth of ads at this thing at 58, see
26:22 where my metrics lie, and then I'll be like, "Okay, this right now has this
26:26 holiday sale." and it's like we're going to call this the New Year sale and it's
26:32 like all right we're going to go do a I don't know a St. Patrick's Day sale
26:35 and it's going to be a lower amount. What is the impact of conversion rate
26:39 versus AOV and and on rorowass? Cuz like all this is like all I'm ever trying to
26:44 do on ecom is I'm not necessarily trying to go build some massive brand. I'm just
26:49 trying to create like what I would call like a rigged slot machine where I know
26:54 I can put a dollar in and get a $1.30 30 cents out and then it's like how do how
26:59 do I put as many dollars into that thing as humanly possible while that math
27:03 holds and then when that math it's why I've done a 100 company like when that
27:08 math stops holding I just go and do another thing that gives me that degree
27:12 of return. Um, and so that's why I like info on on this sort of stuff is like
27:16 you could just shut this thing down to get like tomorrow and launch another
27:21 ebook at the next day if you think that it has a better chance at running that
27:27 math. And so it's not as much of an LTV game here. I think it makes sense to
27:31 like play into it. And I like talking about it cuz like if if someone had like
27:35 24 hours in the day and they were like going to make this their business, they
27:37 would treat it a little bit differently than I do. And they'd go deeper and
27:40 they'd definitely launch more books and they would try to push LTV up and they'd
27:44 launch a community on the back for, you know, divorced parents and like grab 199
27:50 bucks a year for a Facebook group of like, yeah, like these are all the
27:52 people that have gone through what you've gone through. Like there's so
27:55 many things that you can do on the back of like validating your own ability to
28:01 generate customers around a specific offer, right? And so it's like I always
28:05 just start with this stuff cuz it's easier um to literally just like
28:11 validate that part cuz if that's all that's all that's all entrepreneurs are
28:14 trying to do at the beginning of launching anything is like can I
28:17 profitably acquire customers or like can I acquire customers at all? Cuz if you
28:22 can't then what are you doing? And then you just move on to the next product.
28:27 Um, okay. So that's all there. 2025 verified results. Latest and most
28:33 upto-date product based on modern science. That's hilarious. Based on
28:40 customer reviews. I already know. I already know cuz it happens all the time. Yes, I'm going to
28:46 put fake reviews on here to start and then I will replace them as I get real
28:50 ones. I promise. That's always the game. But you got to just see what it's going
2:33 >> Dope. Dope. Um, I mean, the first the first thing that I always think about is
2:36 like what are you going to sell, right? And so, a lot of that is it comes down
2:41 to offer. Um the one that we'll talk about today is is this you know divorce
2:47 book uh that really came from uh me getting married in a couple of months
2:52 and you know the the wedding industry is humongous right like everyone's selling
2:57 you know on Etsy you have planners and cards and like literally everything you
3:00 can need on on the wedding side and it's super expensive and as we were going
3:04 through the process of planning our wedding you know I was looking at the
3:10 stats and it's like well 50% of uh marriages end in divorce. And I was
3:14 like, well, if if the wedding market is huge, you know, the divorce market
3:19 probably is like half the size. And so that's probably a massive market. Um
3:24 which those people are being advertised to a bunch of different ways, uh
3:30 primarily by, you know, family law or divorce attorneys. And
3:36 that's a service that's associated with this offer of like when you're divorced,
3:40 all of that. Uh but there's other things that you can offer, you know, info
3:44 products or physical products or any of these other vehicles that you can run
3:47 with. And I'm a big fan of like super low friction. And so an ebook became
3:52 kind of the natural like, well, what if I just sold a book that helped people
3:56 with this specific thing? It started super simple as like a really messy chat
4:02 GBT generated book uh onto a prospective landing page that I made in an hour
4:07 while watching the Laker game. Got a couple of sales early. It then graduated
4:12 to like, oh, I should probably, you know, try to make a little bit more
4:15 money or put a little bit more effort into it, which is what this page that
4:19 you're looking at right now, which I built in ClickFunnels, um, is actually
4:24 for. And so what I was trying to do is convert higher and get a higher AOV,
4:28 right? And create a bunch of content for this. Um, conversion rate went up, which is
4:35 awesome. Um, but Clickfunnels long-term is not really where I want to live with
4:39 this product. And so I want to do Shopify. And if anyone's seen me on Ker stuff,
4:45 they've seen me do some of the stuff with the hummingbirds and and all of
4:50 those. Uh, and so Shopify is like my preferred go-to platform. And so I
4:54 figured while we're hanging out, we might as well just build it live and do
4:59 the entire Shopify build from zero, uh, what themes we use, all the tools, how
5:03 we write all the copy, how we do all of that, how I think about the conversion
5:08 side, um, and see where it takes us. Tracks. >> Let's do it. Yeah. I mean, I find it
5:13 just honestly hilarious that you're about to get married and you created uh,
5:19 your insight was around on divorce. You know, it works. Like I said to you
5:23 before, like when when you know 300 copies of the book showed up in my front
5:28 door, my fiance was uh jokingly concerned. She was like, "What are you
5:31 what is what is going on here?" And I was like, "Baby, it's it's for ecom.
5:35 Come on, get with it." >> Yeah. >> Um and so, yeah, I think I think just
5:40 transitioning this like super quick, uh what I can do is just show how I
5:45 actually wrote the book. Um, so this was pretty uh simple from the start. Um, all
5:53 I popped in on chat GPT was I want to write a book called The Divorce Bible:
5:57 How to Win Your Divorce that helps individuals navigate their divorce and
6:00 helps them win. Sick. Like literally a 30 secondond prompt. Um, then it worked through like
6:09 the structure, right? Part one, part two, all the chapters uh all the way
6:15 through. And then all I do is go like, "All right, please write chapter 2,
6:19 right?" And then it writes chapter 2, you know, do the next chapter all the
6:22 way through to give you like a super bare bones uh book, right? I think this
6:29 book, this first version of it was, you know, maybe 70 pages, just enough to
6:36 give me something to sell. Um, and then once I had a little bit more uh like
6:40 sales actually coming through the door, I went through and did a deep research
6:43 report on it and then gave it a little bit more direction around what those
6:48 chapters should be um based on that report and made it much more robust. I
6:52 mean this book for being AI generated is actually really good and and it lands at 197
7:00 printed pages um and is really in-depth with case studies and examples um which
7:04 basically was just me changing the prompt from like please write chapter 10
7:08 uh to write chapter 10 but make sure it's x number of pages or x number of
7:13 words to this number of words uh you know make sure to include a case study
7:17 right like that sort of vibe then all I did was take copy and paste all of these
7:22 into a Google doc uh and then formatted it as a 5x7 which is this size um and
7:31 then exported it as a PDF. Uh and then all I did was design the book cover. I
7:38 just used the Canva template here. Um this is literally like one of their out
7:41 of the box templates and I just changed the copy on it um to be when you're
7:48 divorced. Then you take this as a PDF. You do uh uh what's called a PDF merge.
7:52 There's a thousand free tools on the internet for that. And you just put uh
7:57 PDF one, then the PDF of the book, and then a PDF of the back cover, which is
8:03 this. Um and it puts it all together into one PDF file. That is your book
8:07 start to finish. Um as you can see, there's there's more books coming, dude.
8:11 We're gonna we're gonna try to get LTV up on this. Um but yeah, so you do that,
8:16 then all of a sudden you you have a book. Um, and then it's really easy.
8:22 Like you start looking into how you need these mockups and and stuff that for
8:25 content, which you'll see as we start to build out the Shopify store. Um, pretty
8:31 simple. It's it's literally just Inato. Um, and so Invato Elements, it's like, I
8:37 don't know, 15 bucks a month. Um, you just go grab templates.
8:40 >> I don't think I've ever used this. >> It's fire. I literally use it three
8:46 times a week. Um because all you do is so like has all these product mockups
8:50 for books, right? Or literally whatever you want. Like you could do, you know, a
8:56 car wrap like for a truck. Um any like that. You download these, you pop it
9:02 into Photoshop, you upload uh your cover here. Uh and then it
9:08 literally just like places it on the book, which is sweet. Um which then
9:14 gives you your product photos. um or just like any stuff. You can also we'll
9:18 do it on chat GPT to like how to generate some of these as I as I need
9:23 more content as we get through. Um but you know up until this point it's it's
9:27 been like uh how do we do minimum viable product on this? Does it work? How do we
9:32 get it to work? Um and how do you get like at the end of the day
9:35 at the end of the day it's all like a math equation, right? And so like CAC
9:42 versus LTV and really like you want your cash conversion cycle to be negative. So
9:46 you're like, "All right, how do I spend $20 to sell this book for 27 and it cost
9:51 me $7 to ship so that it's at break even at a minimum?" Um, I was able to get to
9:57 roughly break even on this. [clears throat] Uh, but I struggled to push AOV up and
10:02 like that's where I want to go into Shopify. multiple product list things, a
10:05 little bit more of like an offer creation to try to drive it up uh and
10:12 better attribution from uh Meta uh as I run those ads. And so that'll be the
10:18 main switch. Um which we can just get started on. Uh Shopify is awesome. There
10:24 are [snorts] two there's a there's a bunch of themes that exist um [clears throat] that can make
10:32 your life a lot easier. One that I talk about a lot is uh called Solo Drop. Um
10:38 this is specifically designed for single product stores. Uh it's conversion
10:42 optimize. You can literally just buy it and it has a bunch of these plugins
10:48 already built in. Um this is actually what Hummingbird is built on. Um
10:55 which is this one. And so this is a solo drop theme. Super basic. Um but like
11:01 conversion optimized, right? where it's like you can put these scene pieces on.
11:05 >> You built this, right? This is your company. >> Yeah. All through Solo Drop.
11:08 >> Um, >> and so, right, like you get multi-tier
11:13 discounts, like a bunch of that stuff that you would need to be able to
11:16 convert. And so, it's pretty easy to just pop in and start filling in copy
11:21 and imagery. Um, I'm not necessarily proud of this page. Um, [clears throat]
11:28 but as an example, I also built this, which is the theme that we're going to
11:32 use for [snorts] this is also an AI product, by the way. Um, which is a fun
11:38 one. We're going to use this theme, um, to build out the divorce one, right? And
11:42 so, you can see kind of the callouts that it has here. Selling fast, right?
11:45 Like a bunch of this stuff that you would want to boost your conversion rate
11:48 are built into a few of these themes. This one's called Elixir. This is what
11:53 we're going to use for divorce. Um yeah, like this was also similarly fully an AI
12:01 product uh that I just was testing. Um all of this stuff is is AI generated. If
12:06 you're looking for products to sell, uh Supplel is an awesome starting place. Um
12:13 they are white label like supplements and like personal grooming products. Uh
12:18 and so you can look through all of these. They let you put your own brand.
12:20 It's basically drop shipping supplements. Um, and so huge fan of that
12:25 because you can just use that to get your product squared up. Obviously, your
12:28 margin is going to be a little bit worse when you do it this way. Welcome to drop
12:33 shipping. Um, but to test something and like validate that it works before going
12:36 and trying to fill anQ at, you know, a legit manufacturer like
12:41 a merit manufacturing or or someone similar, this gets you in the door to
12:45 like test products faster. A Nox is another great one. um they're more
12:50 skincare and so like you know face moisturizers and and a bunch of that
12:54 stuff like we've all seen ads for products like these um and I don't want
12:59 to say that all of them are are using stuff like this but I know a bunch of
13:03 bigger brands now that like started testing offers using this as their
13:07 fulfillment backend um and so same system that we'll do on the happies and
13:14 then this one on the hummingbirds this is just sugar so that everyone everyone
13:18 knows like it's just sugar. It's just sugar. There's a guy on Amazon that's
13:21 done $30 million selling sugar as hummingbird nectar on uh over the last
13:26 10 years and his branding is like atrocious. Has never ran a Facebook ad
13:30 in his life. And I was like, dude, if he can sell $30 million of it's literally
13:35 sugar. That's what hummingbirds eat, sugar water. Um I could probably try to
13:40 sell some of this direct consumer. And so, um, I'll probably end up going,
13:43 funny [clears throat] enough, I'll probably end up going to a baking mix
13:47 manufacturer for this one because they have sugar and just be like,
13:50 [clears throat] I just need sugar. That's it. And so, I think that's
13:55 hopefully the plan. We'll see. Um, we're going to launch this one again probably
14:00 like end of March, early April as it gets into spring, just cuz that's when
14:03 the hummingbirds start to migrate north. You can read about it all in my uh,
14:07 hummingbird 101 uh, book that was also AI generated. That's an upsell. um when
14:13 you when you buy hummingbird food. Um and so uh that'll be its own. But back
14:19 to solo drop. Great tool. Not super expensive either. I think lifetime's
14:26 like 200. Yeah, that's dope. Um elixir is the one that I've been using more. Um I
14:35 don't remember their pricing. 175 for one license. I'm sure I could add more,
14:38 but just for the sake of the game, let's do it from scratch. Um,
14:43 so you basically go on here and then they have these templates that you see.
14:48 Uh, you can see that that the the one looks probably pretty familiar. Uh, is
14:53 this this supplement one? That's my happies. >> There he is.
15:01 >> Um, and so it's like literally just a clone of that just to test it. Um, I
15:06 like that one. So, I'm just going to go with that because I already know it and
15:10 we can move faster on this. Um, beauty template access supplements. Oh,
15:18 the Discord group is kind of cool. Um, >> I got to say, Sam, like I'm not I don't
15:22 know if you know this about me, but like I'm a software guy, mobile apps,
15:26 >> SAS, that sort of thing. So, like >> yeah, >> this whole world that you're sharing
15:31 like I had no idea existed. Like >> dude, it's nuts. It's like uh I mean
15:35 it's all like it it's rooted in drop shipping, right? Like during COVID,
15:38 that's like where I really cut my teeth. I was like I sold like $800,000 of a
15:43 teeth whitening product that I found on on AliExpress. Um and what it did, it's
15:49 interesting cuz similar to you, like I spend way more of my time, like personal
15:53 time really in in like agency world and and software. Um, but my approach to
16:00 marketing is all in drop shipping where it's it's like so routed in in the math,
16:04 right? Like cuz when you're a drop shipper, when you're 19 and you have
16:08 $1,000, like you have to find a product in a marketing angle that like makes
16:13 your math work super well. Um, and so it's literally all been
16:17 it's it's like drop shipping mentality applied to those other things. Like for
16:22 our agencies, like we run Facebook ads, that's it. And so it's like I just run
16:27 it because I I do it like drop shipping. Like it's it's ecom import theme. Upload
16:32 a zip file. When you buy the elixir, they will send you a zip file. Um
16:37 beauty. That's not the one that I bought, but [ __ ] it. We'll just see
16:40 where it goes. And so that goes in there. 30 minutes in. Dude, we're going
16:45 to do this. Watch. I have faith. >> Oh yeah. >> Yeah. I'm I'm like invested in this now.
16:51 Like I need I need to know how to do this myself. I got you. Yeah,
16:59 we'll wait for that to load. Um, yeah. I mean, a lot of a lot of this
17:03 theme makes it so you're just in like content creation mode, right? Like
17:07 you're just trying to load up all of the different elements of it that allow for
17:11 it to start to work. Um, luckily I have a bunch of that already and so like we
17:16 don't have to go from from zero zero, but we'll be able to do it. I'm going to
17:21 need another fresco dude. [snorts] License required. Good thing I have one.
17:29 Pop that in there. Boom. Okay, we've got the foundation. Um, I always
17:35 start when I'm doing this, uh, you're running when you're running ads at, uh,
17:42 a product direct to consumer on Shopify, uh, 90% of the time you're running that
17:47 directly to the product page, um, of which we need, uh, a product. So, I need
17:55 to do that. Um, and so I don't really mess around with the homepage that much.
17:58 It's mostly just like some filler content because no one's really going to
18:05 see it. Um, and so this is when your divorce. One thing I'm going to do on this one is
18:10 call it the starter kit because I want to push AOV up, right? If it's just the
18:14 book, it's hard to sell a book for 70 bucks. like it's just not really
18:20 it's just not really going to be a thing. Uh description doesn't really
18:27 matter. Let me see if I can find a easy copy of this. >> By the way, if you know for people who
18:33 are thinking about like what is the price, what should my price point be?
18:38 >> You can just ask ChateBT if your price point makes sense, right? So if you're
18:41 like, hey, when you're divorced, I'm trying to sell it for $79. is like
18:45 chatbt is probably going to tell you it's a bad idea if you just say like my
18:50 buyer is going to you have to like explain who your buyer is in your avatar
18:55 in like somewhat in pretty good detail like average >> what they're going to be you know their
19:00 average salary that sort of thing >> yes agreed wholeheartedly
19:06 >> look at our little guy dude totally AI generated >> just the way you like it
19:11 >> just the way I like it dude I'm always down for a little AIness this. Okay,
19:16 cool. So, now we've got our product in here. We're going to list this product
19:21 at So, when I was running the ads, I was selling the book for 29 bucks. Um, and I
19:27 was I had a one-click upsell on the back. So, like if you go through this
19:33 funnel, um, right? Like you put in all of your information, you hit next, and
19:36 there's a there's a bump offer. I'm not going to click it cuz it's going to
19:40 autofill my personal information. Uh, and so I won't. But there's a button
19:44 that lets you like add a $17 or $18 product onto it. And so it pushes your
19:50 AOV from 29. If they if they if they buy it, it's it's 48. Mine was landing on
19:56 average at like 42 43. And my CAC was roughly like on good days it was sub 40.
20:01 On bad days it was like 45. And so it all kind of settled into like a break
20:06 even funnel. Um, but I know I can acquire customers sub 45. And so like
20:12 when I think about pricing here, it's like, all right, how do I get this to
20:17 like, you know, 58 and then compare that price at, you know, 90 99 bucks for the
20:23 starter kit. Um, and then we'll save that product. Pop back to the theme that we're going to
20:30 build. Edit theme. Let's see if it gives me my product. Yellow. Look at that, dude. We've got
20:41 ourselves a product. Uh 99% of traffic is mobile, so I'm only thinking about uh
20:47 mobile optimization. Um then you're just really filling in all of the content here, right? Um, and
20:57 so obviously this this template is built around uh some sort of beauty product to
21:04 some degree. Um, and so dude, for the sake for the sake of the game, dude.
21:08 >> Mhm. >> Password disabled. For the sake of the
21:14 game, just just for your the audience, I have never done this before, but like is
21:19 we're gonna take this, we're gonna pop into chat GPT. I'm gonna send this link. I'm going to
21:27 say look at this website and give me all the copy based on the
21:36 content of the book and the fact that the book helps people going through divorce win. Focus
21:46 on major value props, dude. Let's see if this works, dog. This would be pretty nifty. I guess I
21:56 could give it my other one, too. The one that already has a bunch of the copy
21:59 because that was that was going to be more of my um stuff. Oh, proven strategies to protect your
22:09 kids. Yep. Yep. Yep. When I'm running these, I'm It's like all It's mostly It's mostly
22:14 copyrightiting, >> which is sick because chatbt helps with
22:21 that. Um I mean, [ __ ] we'll just V1 it. Let's just do what it did, right?
22:25 >> Yeah. And obviously, like if we were doing this for real Z's, we wouldn't
22:30 just take like the first output of it. >> Oh, no. Yeah, you're reworking it. I
22:34 mean, I I have a bunch of like that reworked copy on this page. Um,
22:41 >> right. So, like I basically asked it for a bunch of ideas and headlines and then
22:47 just went through and started grabbing bits and pieces about it. Um, but yeah,
22:52 I mean most of this stuff like I I didn't like come up with the I don't
22:56 I've never been I've never been married, you know what I mean? Like I can't talk
23:00 about divorce like that. Um, but luckily luckily other people have talked about
23:03 it on the internet and ChachiB knows how to find it. Um, and so I think that
23:10 that's the move. Um, one piece that I like is this little uh emojis benefit
23:19 list. This is fire. Um, and so this is like what are the five main benefits of
23:25 this product. Uh, write them each in 40 characters or less. Oh, love it, dude. Just so on the
23:37 nose. You got to protect your kids, dude. You got to protect your kids.
23:42 >> You know, we can't be messing around. >> Boom.
23:45 Protect your kids. Oh, I could do more than 50 characters. Let's do do it
23:53 again, but max 75. >> And you're doing it longer just cuz uh
23:58 because it fits, right? So like to me that just feels like wasted conversion
24:03 space. Um but I don't want it too long to go to two lines and it starts to eat
24:09 up screen real estate on the page. Um and so that's my general approach. So,
24:16 >> and from meta ads, >> what sort of conversion rate is good on
24:22 a page like this? >> Um, yeah, I love that question. Um,
24:27 [clears throat] I would say if you're sitting between like three and five on something like
24:34 this, you're in like a reasonably good space. Um, there's so many variables
24:42 with it. most of it uh is a function of like price and like type of uh
24:48 product. So like you can imagine like if you've gone and shopped for clothes on
24:54 you know I don't know jcrew.com like you might add a bunch of stuff to cart but
24:59 you might not buy and so like their their percentages are different than on
25:03 something that's like a direct like please purchase this right now. Um, but
25:07 3 to five is what I was hitting on hummingbirds at a little bit of a
25:11 cheaper price point. Uh, but a little bit less value. Um, and so that would be
25:18 really where I would target for this. >> Cool. Yeah. I guess if you're under
25:22 three, you probably need to rework your copy, your offer. If you're over five,
25:27 you just want to pile as much traffic as possible to this page.
25:31 >> Yeah. And and if you're over five, uh depending on how your your math is
25:34 looking, you might you might consider raising your price. Um right, because
25:39 again, it's all math. It's like is it's it's cost of traffic times conversion
25:45 rate times AOV, right? And so it's like if you can go and bump your price by
25:53 more than 20% and your conversion rate only takes a 10% hit, like not Yeah,
25:58 like 10% of the five, right? So it goes to 4.5, but you push your price up.
26:04 Mathematically, your rorowaz goes up, right? Cuz like your cost of traffic
26:09 maintains equal. You just pull more cash out of the back. Um, and so you're
26:13 testing that, which is like why I always do this compare at price. Like I'll do
26:18 price testing, right? I'll run $1,000 worth of ads at this thing at 58, see
26:22 where my metrics lie, and then I'll be like, "Okay, this right now has this
26:26 holiday sale." and it's like we're going to call this the New Year sale and it's
26:32 like all right we're going to go do a I don't know a St. Patrick's Day sale
26:35 and it's going to be a lower amount. What is the impact of conversion rate
26:39 versus AOV and and on rorowass? Cuz like all this is like all I'm ever trying to
26:44 do on ecom is I'm not necessarily trying to go build some massive brand. I'm just
26:49 trying to create like what I would call like a rigged slot machine where I know
26:54 I can put a dollar in and get a $1.30 30 cents out and then it's like how do how
26:59 do I put as many dollars into that thing as humanly possible while that math
27:03 holds and then when that math it's why I've done a 100 company like when that
27:08 math stops holding I just go and do another thing that gives me that degree
27:12 of return. Um, and so that's why I like info on on this sort of stuff is like
27:16 you could just shut this thing down to get like tomorrow and launch another
27:21 ebook at the next day if you think that it has a better chance at running that
27:27 math. And so it's not as much of an LTV game here. I think it makes sense to
27:31 like play into it. And I like talking about it cuz like if if someone had like
27:35 24 hours in the day and they were like going to make this their business, they
27:37 would treat it a little bit differently than I do. And they'd go deeper and
27:40 they'd definitely launch more books and they would try to push LTV up and they'd
27:44 launch a community on the back for, you know, divorced parents and like grab 199
27:50 bucks a year for a Facebook group of like, yeah, like these are all the
27:52 people that have gone through what you've gone through. Like there's so
27:55 many things that you can do on the back of like validating your own ability to
28:01 generate customers around a specific offer, right? And so it's like I always
28:05 just start with this stuff cuz it's easier um to literally just like
28:11 validate that part cuz if that's all that's all that's all entrepreneurs are
28:14 trying to do at the beginning of launching anything is like can I
28:17 profitably acquire customers or like can I acquire customers at all? Cuz if you
28:22 can't then what are you doing? And then you just move on to the next product.
28:27 Um, okay. So that's all there. 2025 verified results. Latest and most
28:33 upto-date product based on modern science. That's hilarious. Based on
28:40 customer reviews. I already know. I already know cuz it happens all the time. Yes, I'm going to
28:46 put fake reviews on here to start and then I will replace them as I get real
28:50 ones. I promise. That's always the game. But you got to just see what it's going
28:53 to look like. Limited time free gift offer. This is sick. This is a great
28:58 opportunity to use AI. Um, create a list of five free bonus gifts they receive when they buy the
29:14 book. These should all be digital products or downloads. >> And could you explain why bonus gifts as
29:26 a strategy is important? >> Yeah, it's just perceived value. Um, it
29:30 just boosts conversion rate, right? So, like you could you could uh sell the
29:36 book at at 29 bucks and and have a standalone like funnel for that or you
29:41 can throw in other stuff that makes them feel like they're getting a better and
29:45 better deal. Um, the way that I try to think about it on these is
29:52 giving enough variety here where somebody will see one of them and be
29:57 like, "Oh, shoot. I really need that." Right? Like whatever this one is. Let's
30:03 see. Free custom. Where's brush? Um, right. Like divorce evidence checklist.
30:07 Somebody might see that and be like, "Oh, I actually need that." And then
30:12 it's like part of this bigger purchase, right? And so just it's a conversion
30:16 rate thing more than than anything, right? Custody preparation. Like
30:19 somebody's going to see that that knows that they're going to be going through
30:23 custody situation and they're like, "Oh yeah, like I need that." And then we're
30:28 going to go to one line custody preparation template. Um it's just value
30:33 ad like what what can you do to give the customer more more of what they um need
30:40 and like drive their desire to buy this thing up. Um [clears throat]
30:45 all these icons I would do the exact same thing um of like Canva here. So
30:55 like what is that first one? financial financial protection quick guide.
30:59 Actually, dude, I was over here designing some things. So, like financial protect all that it
31:05 is is a screen. This is a this is actually just a Canva template. Um, and
31:11 so whatever we want to call any of these we can toss in. And you can just do
31:18 these ones in Canva uh to make all of this stuff. And so it's like cool, they
31:22 get all this stuff for free, they purchase it. This is all like conversion
31:28 rate stuff um that people are looking for like you do all that description. So
31:34 then you could go here write a three sentence product Do you do you prompt the way that I
31:48 prompt or are you like firing away like some some pretty robust
31:54 >> prompts? Yeah. I feel like the way you prompt is like
32:00 very to the point, rudimentary, like you're not there's no fat, you know?
32:04 >> No, it's just I just need this, dude. >> I need this. [laughter]
32:08 I'm I'm more of like a I I'll rarely prompt something that's one sentence.
32:14 >> Interesting. So, you know, and I don't know, you know, sometimes maybe you get
32:19 better if you're if you're more direct and you're just like one sentence, but I
32:22 also think that giving that extra context is helpful. >> Oh, for sure. For sure. I think there's
32:28 like uh part of this is like we're under a shot clock and so it's moving quick.
32:32 Exactly. But I would say I' like generally that that's my style of like
32:40 cuz I I am very rarely trying to get a final output out of AI. I need like I I
32:46 want like a 80% head start, right? So it's like I'll grab these and be like,
32:50 "All right, like that's cool." And then I'll edit this stuff a little bit more.
32:55 Part of that is like I've also been running ads and like writing copy for a
33:01 very long time and so sometimes it's just faster for me to just like what
33:04 give me the idea and then I can write around it and so that's a little bit of
33:08 a different approach to that. Yeah. So this I mean this process like we can keep going
33:14 through it. I think people probably get the vibe right like you are filling in
33:20 all of this copy with stuff from chat. you just ask chatbt for specific stuff. Um,
33:30 this stuff, this is all uh, hey genen and so if you want good [clears throat]
33:35 photos and videos of people um, like holding the product, I generally do it
33:42 through hen. Um, which is pretty fun. Uh, there's definitely nuances with Hey
33:46 Genen. One thing that I found with Hunen that's really good is their uh you like
33:52 it's with 11 Labs too but like the voice cloning feature is like I think the
33:56 problem with AI video is like they don't always get the fluctuation or like
34:00 what's that called with your voice like the it's like fluctuation
34:03 >> I think. >> Yeah. Right. They like they don't they
34:07 don't capture like how someone would actually say it. Um, and so a big piece
34:14 of it, uh, for me has been going and creating the video, but doing it with a
34:20 voice that I cloned of myself saying the script. Um, which is a pretty pretty fun
34:26 one. I make a bunch of these, dude. All the test different stuff. Um, so these
34:32 when you make like the avatar 4, I basically just like pick one of
34:38 their That's hilarious. Stephen's going to see that and laugh. Um, I pick one of
34:41 their avatars and then you can put in the product photo and then it generates
34:47 like a bunch of images of the person before you turn them into like a talking
34:51 video and then I just screenshot that and roll them into like you can see it
34:57 on on all of these, right? Like that's that guy and that's just a screenshot of
35:00 a preview that they give me before they generate the full video. Um, and then
35:05 you can do this with chat GBT too is like you just say write a
35:13 write a 45second script uh for an ad that is a customer reviewing
35:25 the book. And then you'll just pop you'll edit it, but like then you'll
35:30 just pop that into your Hey, Jen. and it'll generate. I don't know if you'll
35:33 be able to hear this, but see how it's like just it's a little funky, but when
35:36 you do the voice clone thing, it works a lot better. But then you can go and like
35:40 create a bunch of those ads. And so you have all these images and then you just
35:45 start building out the ad creatives in Canva. You take those images, you're
35:48 you're grabbing all these headline copies uh directly from here.
35:55 That's his All right. Uh cool. Thanks. Now, write 15 high converting static ad
36:05 creative headlines. Um, so then you take all those, you'll you'll toss them into
36:08 these are literally, dude, like they're all just templates directly out of
36:11 Canva. Like you're just loading in images, it's all like what is the
36:17 headline? Uh, and that's like when you're testing it, right? Like this is
36:21 the same. This is an ad creative, right? It's like a picture that I took of the
36:26 book. Um, and then I just had it write the copy, right? Like this one works so
36:31 well, dude. People do not trust their divorce attorneys at all. They're always
36:35 my highest performing ads, dude. It's crazy. Um, it's like no stuff that your
36:41 lawyer won't tell you. And it's like >> that's the people, right, that are
36:45 buying. Um, but yeah, like all these are just like images that I took. All this
36:49 stuff is the same. All AI generated with a little bit of love. Um, and then these
36:53 headlines, right? Like it'll just pump out headlines like this, right? Most
36:58 people lose their divorce before court. Great headline. The book your lawyer
37:03 won't hand you, right? Like all of this sort of stuff that that can get used in
37:07 in copy across the board, right? So like when you scroll through here, right?
37:13 Like this is just what they gave me. Like divorce is war. Win yours, right?
37:19 It's all just the copy that um I'm pulling out of chat GPT. And so again, once you once you go
37:26 through and have this whole all the content filled out, right? Like using
37:32 the Hey Gen stuff, using the chat GPT stuff. Um I mean you could even some of
37:37 these images are are generated directly with chat GPT, right? generate an image
37:41 of this sort of person holding this sort of or the screenshot of the product um
37:45 to get a bunch of those and then you just doctor them up in Canva and then
37:49 you publish this on whatever your domain's going to be and you go and run
37:53 the ads um and the ads are like I said kind of like primarily statics like you
37:57 just find like templates like you can these are the recently used ones that I have like
38:03 this is literally the template right here it's like I didn't come up with
38:06 anything I just grabbed whatever the available templates um to get those ads live and then toss
38:14 all of them in in a CBO campaign on Facebook tested at you know I generally
38:22 like minimum 50 bucks a day but like if your product is more than 50 bucks a day
38:27 I would just whatever your product is priced at if you know you can get one
38:31 purchase off of that ad spend to break even it's like where I would start. Um,
38:34 and so [clears throat] for this, if I push it at 60 bucks, I I would probably
38:39 run it at 100 bucks a day just for the love of the game. Um, but like you can
38:43 start with with like 50 bucks a day pretty easily. And so I don't know what
38:48 else is worth like going deep like they'll literally if we keep going it'll
38:53 just be like copy pasting all of this >> over time, you You basically, dude,
5:40 transitioning this like super quick, uh what I can do is just show how I
5:45 actually wrote the book. Um, so this was pretty uh simple from the start. Um, all
5:53 I popped in on chat GPT was I want to write a book called The Divorce Bible:
5:57 How to Win Your Divorce that helps individuals navigate their divorce and
6:00 helps them win. Sick. Like literally a 30 secondond prompt. Um, then it worked through like
6:09 the structure, right? Part one, part two, all the chapters uh all the way
6:15 through. And then all I do is go like, "All right, please write chapter 2,
6:19 right?" And then it writes chapter 2, you know, do the next chapter all the
6:22 way through to give you like a super bare bones uh book, right? I think this
6:29 book, this first version of it was, you know, maybe 70 pages, just enough to
6:36 give me something to sell. Um, and then once I had a little bit more uh like
6:40 sales actually coming through the door, I went through and did a deep research
6:43 report on it and then gave it a little bit more direction around what those
6:48 chapters should be um based on that report and made it much more robust. I
6:52 mean this book for being AI generated is actually really good and and it lands at 197
7:00 printed pages um and is really in-depth with case studies and examples um which
7:04 basically was just me changing the prompt from like please write chapter 10
7:08 uh to write chapter 10 but make sure it's x number of pages or x number of
7:13 words to this number of words uh you know make sure to include a case study
7:17 right like that sort of vibe then all I did was take copy and paste all of these
7:22 into a Google doc uh and then formatted it as a 5x7 which is this size um and
7:31 then exported it as a PDF. Uh and then all I did was design the book cover. I
7:38 just used the Canva template here. Um this is literally like one of their out
7:41 of the box templates and I just changed the copy on it um to be when you're
7:48 divorced. Then you take this as a PDF. You do uh uh what's called a PDF merge.
7:52 There's a thousand free tools on the internet for that. And you just put uh
7:57 PDF one, then the PDF of the book, and then a PDF of the back cover, which is
8:03 this. Um and it puts it all together into one PDF file. That is your book
8:07 start to finish. Um as you can see, there's there's more books coming, dude.
8:11 We're gonna we're gonna try to get LTV up on this. Um but yeah, so you do that,
8:16 then all of a sudden you you have a book. Um, and then it's really easy.
8:22 Like you start looking into how you need these mockups and and stuff that for
8:25 content, which you'll see as we start to build out the Shopify store. Um, pretty
8:31 simple. It's it's literally just Inato. Um, and so Invato Elements, it's like, I
8:37 don't know, 15 bucks a month. Um, you just go grab templates.
8:40 >> I don't think I've ever used this. >> It's fire. I literally use it three
8:46 times a week. Um because all you do is so like has all these product mockups
8:50 for books, right? Or literally whatever you want. Like you could do, you know, a
8:56 car wrap like for a truck. Um any like that. You download these, you pop it
9:02 into Photoshop, you upload uh your cover here. Uh and then it
9:08 literally just like places it on the book, which is sweet. Um which then
9:14 gives you your product photos. um or just like any stuff. You can also we'll
9:18 do it on chat GPT to like how to generate some of these as I as I need
9:23 more content as we get through. Um but you know up until this point it's it's
9:27 been like uh how do we do minimum viable product on this? Does it work? How do we
9:32 get it to work? Um and how do you get like at the end of the day
9:35 at the end of the day it's all like a math equation, right? And so like CAC
9:42 versus LTV and really like you want your cash conversion cycle to be negative. So
9:46 you're like, "All right, how do I spend $20 to sell this book for 27 and it cost
9:51 me $7 to ship so that it's at break even at a minimum?" Um, I was able to get to
9:57 roughly break even on this. [clears throat] Uh, but I struggled to push AOV up and
10:02 like that's where I want to go into Shopify. multiple product list things, a
10:05 little bit more of like an offer creation to try to drive it up uh and
10:12 better attribution from uh Meta uh as I run those ads. And so that'll be the
10:18 main switch. Um which we can just get started on. Uh Shopify is awesome. There
10:24 are [snorts] two there's a there's a bunch of themes that exist um [clears throat] that can make
10:32 your life a lot easier. One that I talk about a lot is uh called Solo Drop. Um
10:38 this is specifically designed for single product stores. Uh it's conversion
10:42 optimize. You can literally just buy it and it has a bunch of these plugins
10:48 already built in. Um this is actually what Hummingbird is built on. Um
10:55 which is this one. And so this is a solo drop theme. Super basic. Um but like
11:01 conversion optimized, right? where it's like you can put these scene pieces on.
11:05 >> You built this, right? This is your company. >> Yeah. All through Solo Drop.
11:08 >> Um, >> and so, right, like you get multi-tier
11:13 discounts, like a bunch of that stuff that you would need to be able to
11:16 convert. And so, it's pretty easy to just pop in and start filling in copy
11:21 and imagery. Um, I'm not necessarily proud of this page. Um, [clears throat]
11:28 but as an example, I also built this, which is the theme that we're going to
11:32 use for [snorts] this is also an AI product, by the way. Um, which is a fun
11:38 one. We're going to use this theme, um, to build out the divorce one, right? And
11:42 so, you can see kind of the callouts that it has here. Selling fast, right?
11:45 Like a bunch of this stuff that you would want to boost your conversion rate
11:48 are built into a few of these themes. This one's called Elixir. This is what
11:53 we're going to use for divorce. Um yeah, like this was also similarly fully an AI
12:01 product uh that I just was testing. Um all of this stuff is is AI generated. If
12:06 you're looking for products to sell, uh Supplel is an awesome starting place. Um
12:13 they are white label like supplements and like personal grooming products. Uh
12:18 and so you can look through all of these. They let you put your own brand.
12:20 It's basically drop shipping supplements. Um, and so huge fan of that
12:25 because you can just use that to get your product squared up. Obviously, your
12:28 margin is going to be a little bit worse when you do it this way. Welcome to drop
12:33 shipping. Um, but to test something and like validate that it works before going
12:36 and trying to fill anQ at, you know, a legit manufacturer like
12:41 a merit manufacturing or or someone similar, this gets you in the door to
12:45 like test products faster. A Nox is another great one. um they're more
12:50 skincare and so like you know face moisturizers and and a bunch of that
12:54 stuff like we've all seen ads for products like these um and I don't want
12:59 to say that all of them are are using stuff like this but I know a bunch of
13:03 bigger brands now that like started testing offers using this as their
13:07 fulfillment backend um and so same system that we'll do on the happies and
13:14 then this one on the hummingbirds this is just sugar so that everyone everyone
13:18 knows like it's just sugar. It's just sugar. There's a guy on Amazon that's
13:21 done $30 million selling sugar as hummingbird nectar on uh over the last
13:26 10 years and his branding is like atrocious. Has never ran a Facebook ad
13:30 in his life. And I was like, dude, if he can sell $30 million of it's literally
13:35 sugar. That's what hummingbirds eat, sugar water. Um I could probably try to
13:40 sell some of this direct consumer. And so, um, I'll probably end up going,
13:43 funny [clears throat] enough, I'll probably end up going to a baking mix
13:47 manufacturer for this one because they have sugar and just be like,
13:50 [clears throat] I just need sugar. That's it. And so, I think that's
13:55 hopefully the plan. We'll see. Um, we're going to launch this one again probably
14:00 like end of March, early April as it gets into spring, just cuz that's when
14:03 the hummingbirds start to migrate north. You can read about it all in my uh,
14:07 hummingbird 101 uh, book that was also AI generated. That's an upsell. um when
14:13 you when you buy hummingbird food. Um and so uh that'll be its own. But back
14:19 to solo drop. Great tool. Not super expensive either. I think lifetime's
14:26 like 200. Yeah, that's dope. Um elixir is the one that I've been using more. Um I
14:35 don't remember their pricing. 175 for one license. I'm sure I could add more,
14:38 but just for the sake of the game, let's do it from scratch. Um,
14:43 so you basically go on here and then they have these templates that you see.
14:48 Uh, you can see that that the the one looks probably pretty familiar. Uh, is
14:53 this this supplement one? That's my happies. >> There he is.
15:01 >> Um, and so it's like literally just a clone of that just to test it. Um, I
15:06 like that one. So, I'm just going to go with that because I already know it and
15:10 we can move faster on this. Um, beauty template access supplements. Oh,
15:18 the Discord group is kind of cool. Um, >> I got to say, Sam, like I'm not I don't
15:22 know if you know this about me, but like I'm a software guy, mobile apps,
15:26 >> SAS, that sort of thing. So, like >> yeah, >> this whole world that you're sharing
15:31 like I had no idea existed. Like >> dude, it's nuts. It's like uh I mean
15:35 it's all like it it's rooted in drop shipping, right? Like during COVID,
15:38 that's like where I really cut my teeth. I was like I sold like $800,000 of a
15:43 teeth whitening product that I found on on AliExpress. Um and what it did, it's
15:49 interesting cuz similar to you, like I spend way more of my time, like personal
15:53 time really in in like agency world and and software. Um, but my approach to
16:00 marketing is all in drop shipping where it's it's like so routed in in the math,
16:04 right? Like cuz when you're a drop shipper, when you're 19 and you have
16:08 $1,000, like you have to find a product in a marketing angle that like makes
16:13 your math work super well. Um, and so it's literally all been
16:17 it's it's like drop shipping mentality applied to those other things. Like for
16:22 our agencies, like we run Facebook ads, that's it. And so it's like I just run
16:27 it because I I do it like drop shipping. Like it's it's ecom import theme. Upload
16:32 a zip file. When you buy the elixir, they will send you a zip file. Um
16:37 beauty. That's not the one that I bought, but [ __ ] it. We'll just see
16:40 where it goes. And so that goes in there. 30 minutes in. Dude, we're going
16:45 to do this. Watch. I have faith. >> Oh yeah. >> Yeah. I'm I'm like invested in this now.
16:51 Like I need I need to know how to do this myself. I got you. Yeah,
16:59 we'll wait for that to load. Um, yeah. I mean, a lot of a lot of this
17:03 theme makes it so you're just in like content creation mode, right? Like
17:07 you're just trying to load up all of the different elements of it that allow for
17:11 it to start to work. Um, luckily I have a bunch of that already and so like we
17:16 don't have to go from from zero zero, but we'll be able to do it. I'm going to
17:21 need another fresco dude. [snorts] License required. Good thing I have one.
17:29 Pop that in there. Boom. Okay, we've got the foundation. Um, I always
17:35 start when I'm doing this, uh, you're running when you're running ads at, uh,
17:42 a product direct to consumer on Shopify, uh, 90% of the time you're running that
17:47 directly to the product page, um, of which we need, uh, a product. So, I need
17:55 to do that. Um, and so I don't really mess around with the homepage that much.
17:58 It's mostly just like some filler content because no one's really going to
18:05 see it. Um, and so this is when your divorce. One thing I'm going to do on this one is
18:10 call it the starter kit because I want to push AOV up, right? If it's just the
18:14 book, it's hard to sell a book for 70 bucks. like it's just not really
18:20 it's just not really going to be a thing. Uh description doesn't really
18:27 matter. Let me see if I can find a easy copy of this. >> By the way, if you know for people who
18:33 are thinking about like what is the price, what should my price point be?
18:38 >> You can just ask ChateBT if your price point makes sense, right? So if you're
18:41 like, hey, when you're divorced, I'm trying to sell it for $79. is like
18:45 chatbt is probably going to tell you it's a bad idea if you just say like my
18:50 buyer is going to you have to like explain who your buyer is in your avatar
18:55 in like somewhat in pretty good detail like average >> what they're going to be you know their
19:00 average salary that sort of thing >> yes agreed wholeheartedly
19:06 >> look at our little guy dude totally AI generated >> just the way you like it
19:11 >> just the way I like it dude I'm always down for a little AIness this. Okay,
19:16 cool. So, now we've got our product in here. We're going to list this product
19:21 at So, when I was running the ads, I was selling the book for 29 bucks. Um, and I
19:27 was I had a one-click upsell on the back. So, like if you go through this
19:33 funnel, um, right? Like you put in all of your information, you hit next, and
19:36 there's a there's a bump offer. I'm not going to click it cuz it's going to
19:40 autofill my personal information. Uh, and so I won't. But there's a button
19:44 that lets you like add a $17 or $18 product onto it. And so it pushes your
19:50 AOV from 29. If they if they if they buy it, it's it's 48. Mine was landing on
19:56 average at like 42 43. And my CAC was roughly like on good days it was sub 40.
20:01 On bad days it was like 45. And so it all kind of settled into like a break
20:06 even funnel. Um, but I know I can acquire customers sub 45. And so like
20:12 when I think about pricing here, it's like, all right, how do I get this to
20:17 like, you know, 58 and then compare that price at, you know, 90 99 bucks for the
20:23 starter kit. Um, and then we'll save that product. Pop back to the theme that we're going to
20:30 build. Edit theme. Let's see if it gives me my product. Yellow. Look at that, dude. We've got
20:41 ourselves a product. Uh 99% of traffic is mobile, so I'm only thinking about uh
20:47 mobile optimization. Um then you're just really filling in all of the content here, right? Um, and
20:57 so obviously this this template is built around uh some sort of beauty product to
21:04 some degree. Um, and so dude, for the sake for the sake of the game, dude.
21:08 >> Mhm. >> Password disabled. For the sake of the
21:14 game, just just for your the audience, I have never done this before, but like is
21:19 we're gonna take this, we're gonna pop into chat GPT. I'm gonna send this link. I'm going to
21:27 say look at this website and give me all the copy based on the
21:36 content of the book and the fact that the book helps people going through divorce win. Focus
21:46 on major value props, dude. Let's see if this works, dog. This would be pretty nifty. I guess I
21:56 could give it my other one, too. The one that already has a bunch of the copy
21:59 because that was that was going to be more of my um stuff. Oh, proven strategies to protect your
22:09 kids. Yep. Yep. Yep. When I'm running these, I'm It's like all It's mostly It's mostly
22:14 copyrightiting, >> which is sick because chatbt helps with
22:21 that. Um I mean, [ __ ] we'll just V1 it. Let's just do what it did, right?
22:25 >> Yeah. And obviously, like if we were doing this for real Z's, we wouldn't
22:30 just take like the first output of it. >> Oh, no. Yeah, you're reworking it. I
22:34 mean, I I have a bunch of like that reworked copy on this page. Um,
22:41 >> right. So, like I basically asked it for a bunch of ideas and headlines and then
22:47 just went through and started grabbing bits and pieces about it. Um, but yeah,
22:52 I mean most of this stuff like I I didn't like come up with the I don't
22:56 I've never been I've never been married, you know what I mean? Like I can't talk
23:00 about divorce like that. Um, but luckily luckily other people have talked about
23:03 it on the internet and ChachiB knows how to find it. Um, and so I think that
23:10 that's the move. Um, one piece that I like is this little uh emojis benefit
23:19 list. This is fire. Um, and so this is like what are the five main benefits of
23:25 this product. Uh, write them each in 40 characters or less. Oh, love it, dude. Just so on the
23:37 nose. You got to protect your kids, dude. You got to protect your kids.
23:42 >> You know, we can't be messing around. >> Boom.
23:45 Protect your kids. Oh, I could do more than 50 characters. Let's do do it
23:53 again, but max 75. >> And you're doing it longer just cuz uh
23:58 because it fits, right? So like to me that just feels like wasted conversion
24:03 space. Um but I don't want it too long to go to two lines and it starts to eat
24:09 up screen real estate on the page. Um and so that's my general approach. So,
24:16 >> and from meta ads, >> what sort of conversion rate is good on
24:22 a page like this? >> Um, yeah, I love that question. Um,
24:27 [clears throat] I would say if you're sitting between like three and five on something like
24:34 this, you're in like a reasonably good space. Um, there's so many variables
24:42 with it. most of it uh is a function of like price and like type of uh
24:48 product. So like you can imagine like if you've gone and shopped for clothes on
24:54 you know I don't know jcrew.com like you might add a bunch of stuff to cart but
24:59 you might not buy and so like their their percentages are different than on
25:03 something that's like a direct like please purchase this right now. Um, but
25:07 3 to five is what I was hitting on hummingbirds at a little bit of a
25:11 cheaper price point. Uh, but a little bit less value. Um, and so that would be
25:18 really where I would target for this. >> Cool. Yeah. I guess if you're under
25:22 three, you probably need to rework your copy, your offer. If you're over five,
25:27 you just want to pile as much traffic as possible to this page.
25:31 >> Yeah. And and if you're over five, uh depending on how your your math is
25:34 looking, you might you might consider raising your price. Um right, because
25:39 again, it's all math. It's like is it's it's cost of traffic times conversion
25:45 rate times AOV, right? And so it's like if you can go and bump your price by
25:53 more than 20% and your conversion rate only takes a 10% hit, like not Yeah,
25:58 like 10% of the five, right? So it goes to 4.5, but you push your price up.
26:04 Mathematically, your rorowaz goes up, right? Cuz like your cost of traffic
26:09 maintains equal. You just pull more cash out of the back. Um, and so you're
26:13 testing that, which is like why I always do this compare at price. Like I'll do
26:18 price testing, right? I'll run $1,000 worth of ads at this thing at 58, see
26:22 where my metrics lie, and then I'll be like, "Okay, this right now has this
26:26 holiday sale." and it's like we're going to call this the New Year sale and it's
26:32 like all right we're going to go do a I don't know a St. Patrick's Day sale
26:35 and it's going to be a lower amount. What is the impact of conversion rate
26:39 versus AOV and and on rorowass? Cuz like all this is like all I'm ever trying to
26:44 do on ecom is I'm not necessarily trying to go build some massive brand. I'm just
26:49 trying to create like what I would call like a rigged slot machine where I know
26:54 I can put a dollar in and get a $1.30 30 cents out and then it's like how do how
26:59 do I put as many dollars into that thing as humanly possible while that math
27:03 holds and then when that math it's why I've done a 100 company like when that
27:08 math stops holding I just go and do another thing that gives me that degree
27:12 of return. Um, and so that's why I like info on on this sort of stuff is like
27:16 you could just shut this thing down to get like tomorrow and launch another
27:21 ebook at the next day if you think that it has a better chance at running that
27:27 math. And so it's not as much of an LTV game here. I think it makes sense to
27:31 like play into it. And I like talking about it cuz like if if someone had like
27:35 24 hours in the day and they were like going to make this their business, they
27:37 would treat it a little bit differently than I do. And they'd go deeper and
27:40 they'd definitely launch more books and they would try to push LTV up and they'd
27:44 launch a community on the back for, you know, divorced parents and like grab 199
27:50 bucks a year for a Facebook group of like, yeah, like these are all the
27:52 people that have gone through what you've gone through. Like there's so
27:55 many things that you can do on the back of like validating your own ability to
28:01 generate customers around a specific offer, right? And so it's like I always
28:05 just start with this stuff cuz it's easier um to literally just like
28:11 validate that part cuz if that's all that's all that's all entrepreneurs are
28:14 trying to do at the beginning of launching anything is like can I
28:17 profitably acquire customers or like can I acquire customers at all? Cuz if you
28:22 can't then what are you doing? And then you just move on to the next product.
28:27 Um, okay. So that's all there. 2025 verified results. Latest and most
28:33 upto-date product based on modern science. That's hilarious. Based on
28:40 customer reviews. I already know. I already know cuz it happens all the time. Yes, I'm going to
28:46 put fake reviews on here to start and then I will replace them as I get real
28:50 ones. I promise. That's always the game. But you got to just see what it's going
28:53 to look like. Limited time free gift offer. This is sick. This is a great
28:58 opportunity to use AI. Um, create a list of five free bonus gifts they receive when they buy the
29:14 book. These should all be digital products or downloads. >> And could you explain why bonus gifts as
29:26 a strategy is important? >> Yeah, it's just perceived value. Um, it
29:30 just boosts conversion rate, right? So, like you could you could uh sell the
29:36 book at at 29 bucks and and have a standalone like funnel for that or you
29:41 can throw in other stuff that makes them feel like they're getting a better and
29:45 better deal. Um, the way that I try to think about it on these is
29:52 giving enough variety here where somebody will see one of them and be
29:57 like, "Oh, shoot. I really need that." Right? Like whatever this one is. Let's
30:03 see. Free custom. Where's brush? Um, right. Like divorce evidence checklist.
30:07 Somebody might see that and be like, "Oh, I actually need that." And then
30:12 it's like part of this bigger purchase, right? And so just it's a conversion
30:16 rate thing more than than anything, right? Custody preparation. Like
30:19 somebody's going to see that that knows that they're going to be going through
30:23 custody situation and they're like, "Oh yeah, like I need that." And then we're
30:28 going to go to one line custody preparation template. Um it's just value
30:33 ad like what what can you do to give the customer more more of what they um need
30:40 and like drive their desire to buy this thing up. Um [clears throat]
30:45 all these icons I would do the exact same thing um of like Canva here. So
30:55 like what is that first one? financial financial protection quick guide.
30:59 Actually, dude, I was over here designing some things. So, like financial protect all that it
31:05 is is a screen. This is a this is actually just a Canva template. Um, and
31:11 so whatever we want to call any of these we can toss in. And you can just do
31:18 these ones in Canva uh to make all of this stuff. And so it's like cool, they
31:22 get all this stuff for free, they purchase it. This is all like conversion
31:28 rate stuff um that people are looking for like you do all that description. So
31:34 then you could go here write a three sentence product Do you do you prompt the way that I
31:48 prompt or are you like firing away like some some pretty robust
31:54 >> prompts? Yeah. I feel like the way you prompt is like
32:00 very to the point, rudimentary, like you're not there's no fat, you know?
32:04 >> No, it's just I just need this, dude. >> I need this. [laughter]
32:08 I'm I'm more of like a I I'll rarely prompt something that's one sentence.
32:14 >> Interesting. So, you know, and I don't know, you know, sometimes maybe you get
32:19 better if you're if you're more direct and you're just like one sentence, but I
32:22 also think that giving that extra context is helpful. >> Oh, for sure. For sure. I think there's
32:28 like uh part of this is like we're under a shot clock and so it's moving quick.
32:32 Exactly. But I would say I' like generally that that's my style of like
32:40 cuz I I am very rarely trying to get a final output out of AI. I need like I I
32:46 want like a 80% head start, right? So it's like I'll grab these and be like,
32:50 "All right, like that's cool." And then I'll edit this stuff a little bit more.
32:55 Part of that is like I've also been running ads and like writing copy for a
33:01 very long time and so sometimes it's just faster for me to just like what
33:04 give me the idea and then I can write around it and so that's a little bit of
33:08 a different approach to that. Yeah. So this I mean this process like we can keep going
33:14 through it. I think people probably get the vibe right like you are filling in
33:20 all of this copy with stuff from chat. you just ask chatbt for specific stuff. Um,
33:30 this stuff, this is all uh, hey genen and so if you want good [clears throat]
33:35 photos and videos of people um, like holding the product, I generally do it
33:42 through hen. Um, which is pretty fun. Uh, there's definitely nuances with Hey
33:46 Genen. One thing that I found with Hunen that's really good is their uh you like
33:52 it's with 11 Labs too but like the voice cloning feature is like I think the
33:56 problem with AI video is like they don't always get the fluctuation or like
34:00 what's that called with your voice like the it's like fluctuation
34:03 >> I think. >> Yeah. Right. They like they don't they
34:07 don't capture like how someone would actually say it. Um, and so a big piece
34:14 of it, uh, for me has been going and creating the video, but doing it with a
34:20 voice that I cloned of myself saying the script. Um, which is a pretty pretty fun
34:26 one. I make a bunch of these, dude. All the test different stuff. Um, so these
34:32 when you make like the avatar 4, I basically just like pick one of
34:38 their That's hilarious. Stephen's going to see that and laugh. Um, I pick one of
34:41 their avatars and then you can put in the product photo and then it generates
34:47 like a bunch of images of the person before you turn them into like a talking
34:51 video and then I just screenshot that and roll them into like you can see it
34:57 on on all of these, right? Like that's that guy and that's just a screenshot of
35:00 a preview that they give me before they generate the full video. Um, and then
35:05 you can do this with chat GBT too is like you just say write a
35:13 write a 45second script uh for an ad that is a customer reviewing
35:25 the book. And then you'll just pop you'll edit it, but like then you'll
35:30 just pop that into your Hey, Jen. and it'll generate. I don't know if you'll
35:33 be able to hear this, but see how it's like just it's a little funky, but when
35:36 you do the voice clone thing, it works a lot better. But then you can go and like
35:40 create a bunch of those ads. And so you have all these images and then you just
35:45 start building out the ad creatives in Canva. You take those images, you're
35:48 you're grabbing all these headline copies uh directly from here.
35:55 That's his All right. Uh cool. Thanks. Now, write 15 high converting static ad
36:05 creative headlines. Um, so then you take all those, you'll you'll toss them into
36:08 these are literally, dude, like they're all just templates directly out of
36:11 Canva. Like you're just loading in images, it's all like what is the
36:17 headline? Uh, and that's like when you're testing it, right? Like this is
36:21 the same. This is an ad creative, right? It's like a picture that I took of the
36:26 book. Um, and then I just had it write the copy, right? Like this one works so
36:31 well, dude. People do not trust their divorce attorneys at all. They're always
36:35 my highest performing ads, dude. It's crazy. Um, it's like no stuff that your
36:41 lawyer won't tell you. And it's like >> that's the people, right, that are
36:45 buying. Um, but yeah, like all these are just like images that I took. All this
36:49 stuff is the same. All AI generated with a little bit of love. Um, and then these
36:53 headlines, right? Like it'll just pump out headlines like this, right? Most
36:58 people lose their divorce before court. Great headline. The book your lawyer
37:03 won't hand you, right? Like all of this sort of stuff that that can get used in
37:07 in copy across the board, right? So like when you scroll through here, right?
37:13 Like this is just what they gave me. Like divorce is war. Win yours, right?
37:19 It's all just the copy that um I'm pulling out of chat GPT. And so again, once you once you go
37:26 through and have this whole all the content filled out, right? Like using
37:32 the Hey Gen stuff, using the chat GPT stuff. Um I mean you could even some of
37:37 these images are are generated directly with chat GPT, right? generate an image
37:41 of this sort of person holding this sort of or the screenshot of the product um
37:45 to get a bunch of those and then you just doctor them up in Canva and then
37:49 you publish this on whatever your domain's going to be and you go and run
37:53 the ads um and the ads are like I said kind of like primarily statics like you
37:57 just find like templates like you can these are the recently used ones that I have like
38:03 this is literally the template right here it's like I didn't come up with
38:06 anything I just grabbed whatever the available templates um to get those ads live and then toss
38:14 all of them in in a CBO campaign on Facebook tested at you know I generally
38:22 like minimum 50 bucks a day but like if your product is more than 50 bucks a day
38:27 I would just whatever your product is priced at if you know you can get one
38:31 purchase off of that ad spend to break even it's like where I would start. Um,
38:34 and so [clears throat] for this, if I push it at 60 bucks, I I would probably
38:39 run it at 100 bucks a day just for the love of the game. Um, but like you can
38:43 start with with like 50 bucks a day pretty easily. And so I don't know what
38:48 else is worth like going deep like they'll literally if we keep going it'll
38:53 just be like copy pasting all of this >> over time, you You basically, dude,
39:00 you've basically shown how one person could use AI to, you know, build a
39:10 business that looks, feels, smells, tastes like a really, really big
39:18 business and, you know, hopefully impact people. You know, hopefully
39:22 >> hopefully this win your divorce book, like when I, you know, looking at some
39:27 of the the content like it seems valuable to me as a man who's never even
39:32 contemplated divorce and half married, but you know what I mean, right?
39:34 >> Yeah. >> Um, so what's really cool is I think
39:41 this this shows some of the opportunity that, you know, how many thousands of
39:45 different niches and thousands of products >> exist. That's crazy. And it's not, you
39:50 know, it's it's one of those I I try to tell people like the hummingbird stuff
39:56 like uh there there's no part of me that's ever trying to convince somebody
40:01 that this is going to be like the next billion dollar idea, but like I I I have
40:08 like very tangible proof that things like this can make you $100,000 in
40:13 profit a year, right? And it's like >> it's it's a like me running hummingbirds
40:17 at this point other than the fact that I was manufacturing it myself. Like it
40:23 really takes me about 90 minutes a week to like make some new ads, look at the
40:27 ads that are working, make a couple adjustments and then like the ads do all
40:32 the heavy lifting, right? Like instead of me having to sit there and be like,
40:36 "Dude, I got to produce, you know, six YouTube videos a month in effort, I can
40:41 also just probably go spend money on ads to like create that rigged ATM." Um, and
40:47 for me, it's like I just want I want the ads to do the heavy lifting. Um, and so
40:53 it turns into I mean I have a handful of these. I've, you know, shown you three
40:58 already. um and have another one that I'm going to launch, you know, whenever
41:05 I can find 2 hours. Um and so it's a very Yeah, it's just it's simple. It's
41:08 like find an offer that makes sense and try to make your math work.
41:13 >> Sam, thanks for for coming on. I really enjoyed this. Um I'm feeling a bit
41:19 inspired. I'm actually it's reaffirmed my belief that understanding how good
41:22 info people do things and some of the tools that they use could be applied to
41:27 mobile apps and SAS. So, >> I'm about to get to work. You got my
41:29 brain spinning. >> Let's go. >> Um, and uh you'll have to come back on
41:33 hopefully. >> Uh, once I get it live, we can do a we'll do a a Facebook ads version where
41:41 I go deeper on that half of it. Um, >> and so that's easy.
41:45 >> That sounds good. Yeah. comment uh on YouTube what you want to learn from from
41:50 Samuel uh in the part two of this Facebook ads, you know, you name it. And uh until next
42:00 time, I'll include the links where you can go and play with a lot of these
42:04 tools, templates, where you can follow Samuel on the internet. And uh I
42:10 encourage you to have some fun and go build some cool things.
$

I Spent $289 So AI Could Build My Business

@GregIsenberg 42:16 13 chapters
[AI agents and automation][solo founder and bootstrapping][content creation and YouTube][marketing and growth hacking][e-commerce and conversion optimization]
// chapters
// description

Caveat: I don't like that Sam used fake testimonials and build a business in a niche he doesn't know well, BUT i think some of the tactics/tools are cool so thats why im sharing! Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time

now: 0:00
// related videos (5)
Two Ways To Come Up With Business Ideas
[community building and audience growth][market research and validation][revenue model and pricing strategy]
→
Episode 2 - Building a SaaS to $1k MRR
[community building and audience growth][market research and validation][revenue model and pricing strategy]
→
Building a SaaS to $1,000 MRR - episode 3
[community building and audience growth][market research and validation][revenue model and pricing strategy]
→
Someone Will Get Really Rich Doing This
[community building and audience growth][market research and validation][revenue model and pricing strategy]
→
Episode 1 - Building a SaaS to $1k MRR
[community building and audience growth][market research and validation][revenue model and pricing strategy]
→
// actions
← back to terminal open on youtube → @GregIsenberg channel →
// tags
[AI agents and automation][solo founder and bootstrapping][content creation and YouTube][marketing and growth hacking][e-commerce and conversion optimization]