you2idea@video:~$ watch 6yCz3Ce7hN8 [41:59]
// transcript — 1153 segments
0:01 What if I told you that you could build a $35,000 a month AI business with no
0:06 technical experience, that requires no sales team, has no marketing
0:11 requirements, and runs at an 80% profit margin. Well, if that sounds too good to
0:13 be true, then this video is going to blow your mind because today we have
0:16 Lionus, who's coming on, who's built one of these exact businesses himself. And
0:19 he's going to be revealing the unique strategy of partnering with software
0:23 companies for leads that he has used to build a sustainable and highly
0:26 profitable business that leaves him with tons and tons of free time to work on
0:28 other stuff that he's more interested in. This strategy is so unique and so
0:32 powerful, yet any of you can apply it next year with your agency. And he's
0:34 going to be breaking down his entire strategy on what the model is, how he
0:38 found the right companies to work with, the exact offers that he's using to be
0:42 able to productize and systemize it, and how you can make sure you're positioned
0:45 to be the number one partner for these companies. So, everything you need to
0:47 know is going to be packed into this. I hope you guys enjoy, mate. Thanks for
0:50 coming on the channel. I'm uh super excited to be talking about this because
0:53 it is a strategy I've been aware about for a while and I've uh we've actually
0:56 been approached by companies of course as Morningside for this kind of
0:59 partnering method um but haven't fully moved on it uh just the way that you
1:02 have. So I think it's a great opportunity for people who are wanting
1:05 to start an AI business and an agency want to stay away from more the heavy
1:09 content creation and sales side and just run a lean business uh that's also
1:13 pretty sustainable as uh you've explained in here. So thank you for
1:16 coming on and uh super excited to jump into it. Thank you so much, Liam, for
1:20 the for the opportunity to be on this podcast today. I think to briefly
1:23 introduce myself, my name is Lionus and I'm one of the two co-founders of AI
1:28 Union. We are an AI automation agency based in the Dhak market, meaning we
1:32 serve Germany, Austria, and Switzerland. And what makes us unique is that we've
1:36 become the integration partner for several fast growing software solutions
1:41 in the AI and automation space. What these companies do is they sell
1:46 integration packages and then we take care of the whole development
1:50 integration and setup part of it. And this has enabled us to build an
1:54 incredibly profitable agency. So just to give you a few numbers, we've done over
1:59 150 projects in the last four months. We make over €30,000 per month at an 80%
2:05 profit margin. So going more deeply into our model, what it basically is is the
2:09 following. many software platforms, you know, like Vapi, Voice Glow, PhoneU, in
2:15 our case, they get tons of leads because obviously people see those platforms,
2:20 people get the ads and they yeah, they they click on the ads, they want to use
2:23 the product, but they really don't know how to do it. So, they write these
2:28 software companies just messages, hey, like we need someone to help us get set
2:32 up with. We need someone who can actually connect our CRM. Looking at
2:36 that these software companies sometimes yes they do have their own engineering
2:40 team which takes care of the whole development process and which can help
2:44 the customers to actually get to their target state to in order to integrate
2:49 solutions like HubSpot pipe drive whatever but most of the times those
2:54 small little software companies they don't really want to focus on doing the
2:59 agency work they want to build a product and that's where we come into play these
3:03 software companies they simply forward the leads to us. In our case, they even
3:08 sell integration packages for us and then we take care of the whole
3:10 development process. >> Yeah, it's it's genius really because
3:14 these companies have VC money. They got a ton of funding in most cases and
3:18 they're spending a ton of money on ads and to market their their platform
3:21 and they're already creating the interest and the buyin and finding
3:24 people who kind of know what they want out of the platform. And they're also
3:27 your sales team as well. They're like passing it directly to you ready to go
3:30 and they've already scoped it, I guess, or have a pretty good idea of what scope
3:34 it is. So, this is a a genius way of leveraging all of the hard work of these
3:37 software companies who are trying to get the edge and are wanting to have high
3:40 quality users be built on top of their platform. What you have to keep in mind
3:45 as well is that €30,000 per month, it's nothing for them. Like, they they don't
3:49 really care if they make that revenue or not. For them, it's all about monthly
3:54 recurring revenue. And since we actually help those companies increase their
3:58 monthly recurring revenue, sometimes like they don't even want a referral fee
4:02 >> because you're building on their platform and you're giving them high
4:05 quality users, right? You're going through all the hard work of integrating
4:09 their their business into their platform and those people are going to be
4:13 long-term users of like a 4,500 maybe even $1,000 a month plan. So, you're
4:16 definitely providing a ton of value to them and you're also giving them kind of
4:20 an idea of like super users, you know, people who are fully integrated. what's
4:24 their behavior, how are they using it, what's the feedback. So, this is a this
4:27 is a great thing for people to be aware of going into 2026. So, let's jump into
4:30 it, bro. So, first of all, I want to explain why this model is so powerful
4:36 for us from an agency point of view. First of all, the customer acquisition
4:41 costs for us are literally zero. Before we actually applied that model, we did
4:46 the typical things. We did cold outbound. We also have a YouTube
4:50 channel. But like in all of those cases, our conversion rate was yeah obviously
4:55 between 10 to 50% I would say. And obviously this took a whole lot of time
5:00 and also it took us time to actually build out these channels. It costs money
5:05 and time to produce good YouTube videos. It takes money and time in order to do
5:10 good cold outreach. But in our case, we simply get leads, sometimes even leads
5:16 already closed by the software company. So, as you can see here, you see a
5:19 screenshot of our income and our expenses. In October, we made over
5:26 €42,000, but we just spent €7,000, which was on the devs since we don't have any
5:29 salespeople on the team. >> And 100% conversion rate. >> Yes. So, yeah, we we we do have a
5:36 conversion rate of 100% with some software companies because we don't have
5:42 salespeople on the team. What happens is that we actually came up with
5:47 integration offers which the sales people of this software company can sell
5:52 meaning they sell the integration and afterwards they say hey now go to a
5:57 union and they will help you with the integration part so we don't have to uh
6:01 we don't have to convert any customers but instead we already get closed leads
6:06 >> so that's like the I think as you've got here you've got upsell potential from
6:09 that right so they come in but then by the time you've completed that build
6:12 you've built a relationship with them, you understand their business more and
6:16 you can go from there and sell them like other packages. I suppose we can get
6:19 into how you've niched down the agency to keep it so lean, but do you choose to
6:23 like strictly stay within those integration packages or do you sort of
6:27 start to offer more custom deb afterwards which can get a little bit
6:29 messier? Okay guys, very quickly, if you're an aspiring entrepreneur and want
6:32 to start your own AI business and you haven't already joined my free school
6:34 community, it's down there in one of the links in the description below. has my
6:38 full free course on how to start your own AI agency as a complete beginner and
6:41 you're surrounded by over a quarter million people who are also striving
6:44 towards the same thing. There's no better place on the planet right now to
6:48 be surrounded by like-minded people and you get free weekly Q&A with me where
6:51 you can ask questions directly to me about how to start and scale your
6:54 business. I'll see you in there. So yeah, we we do have a huge volume and I
6:58 mean not every customer is suitable for an upsell, but the more customers you
7:03 have in your funnel initially obviously the more upsells you can place. It
7:06 happens quite naturally to be honest because we use nn we use make.com we use
7:13 zapier in order to build our automations and then the customers obviously start
7:17 to ask questions hey like what does nn do what does make do what does zapia do
7:22 is there any more potential which I can use and I'm not sure if you've read
7:26 money-making models by Alex Hamozi but he talks about so-called acquisition
7:31 offers so very simple offers which make it very easy for customers to start uh
7:36 to get to know you. And in our case, the voice agent implementation strictly
7:41 serves as an acquisition offer. It's a complete no-brainer. And afterwards, we
7:45 can really dive deep into the processes. And for example, here after like after
7:49 we did the voice agent implementation, the customer got curious on like NN. So
7:55 we did a 40hour workshop on NN where we made over €6,000 net.
7:59 >> Workshop meaning training for their team or you were just build they you build
8:04 them for 40 hours? It's a it's a mix. So, first of all, we give them a little
8:08 bit of training in order to spark their creativity and afterwards we really
8:11 start to build. >> Awesome. Love it. >> And last but not least, the huge volume
8:18 also creates massive potential to find new SAS opportunities. We've now done
8:23 150 projects in the past 4 months and obviously we see some patterns. Very
8:29 often we do integrations for example to build outbound calling solutions and to
8:33 be honest the way we build them is actually kind of fragile. We use Google
8:38 Sheets as a kind of CRM. Then we use NN in order to trigger follow-ups in order
8:42 to save all of the call recordings into the sheets again. And it's quite messy,
8:48 but we learned over time what the really important features of these outbound
8:52 appointment setting agents are. And that's how we came up with our own uh
8:56 like with our own SAS solution which we call salesfrank.com which is basically
9:01 all of the logic which we've built on N8N and which we have derived from
9:06 numerous projects and we've all packaged it basically into this SAS solution and
9:11 I mean we would never have found out about this topic about this problem if
9:16 we hadn't done that many projects and if we were not able to validate all of
9:20 these different ideas and things and so on. Yep. That's I mean that's exactly
9:24 what I've said the agency model is even for us at Morningside. It's a research
9:28 lab for us to find use cases and to build things out like this and we've got
9:30 one in the pipeline at the moment. It's it's a no-brainer way and then I think
9:34 to be evidence-based in the SAS opportunities that you shoot for and
9:38 really being deep in something like voice AI where you start to see these
9:43 patterns of oh okay the there's an issue with scheduling or if you're sending out
9:46 too many outbound ones we have these risks and being able to build that into
9:50 a product uh is really the way to go. So as for as for this, are you using this
9:53 to deliver your services faster now or are you like setting them up on a
9:56 recurring? How are you integrating this into your uh into your offer and
9:58 upselles? >> Yes. So for us it's a completely separate project because I feel like an
10:05 agency is a great way to make your first dollars but obviously I mean now we've
10:10 scaled it to 30,000 €40,000 per month but afterwards it gets quite difficult.
10:15 So that's why now we want to actually position this solution independently
10:19 from our agency offer and just like promote it using meta ads using our
10:25 brand and then give customers actually a cheaper access to something like that
10:30 because now I mean customers pay €2,000 for a Google Sheets and N basically
10:35 which is obviously I mean you get the point right it's it like the value
10:39 obviously is there but the UX is terribly awful. So that's why we
10:43 actually want to give customers a an easy experience. >> Love it. Uh and just before we move on
10:48 to how you pick these platforms and the ones that you're working with, uh you've
10:51 obviously done a lot of projects. What's the typical are these like basic
10:55 integrations? What's the ticket size on these? Is it ranging from like 500
10:59 to,500? How quickly are you able to deliver them? Because 140 projects is a
11:03 is a lot to get through. So I assume these are probably a bit smaller in
11:06 scope than people would assume. >> Yes. So we've we've productized it into
11:11 two offers basically. First of all, we have an we call it the small setup offer
11:17 which costs €1,000 and there we invest eight hours of our time into the
11:20 projects. So I think it's very important if you productize something that you put
11:25 a cap on the hours because otherwise you really run you really have the risk that
11:30 uh yes like the project might go overboard and during these small setups
11:35 we just do easy prompting and maybe a kel.com integration for appointment
11:40 setting. Then for €2,000, people get the API work where we actually use Nadn in
11:46 order to build easy or more difficult workflows and actually integrate the
11:51 systems of the company with the voice AI solution. >> Love it. Okay, let's get into how people
11:56 can find these platforms and and uh the ones that you've chosen to work with.
11:59 >> So first of all, I think it's very important to find promising software
12:04 solutions. So if we look at something like Calendarly for example, in my
12:08 opinion, it's a tool. It's an easy platform, but there isn't such a huge
12:13 difference between someone who has used that kind of platform for the first time
12:17 and an expert. So, it really doesn't make sense to become a partner of
12:21 Calendarly. If we now look at something like Vapi for instance, I mean here the
12:26 gap between a between an average user and a pro user is obviously quite big
12:30 because you can really become an expert on the thing. You learn the ins and outs
12:34 of the platform. So, this is already much better. But there's one problem to
12:39 it which is that VAP is obviously way too big. So by now they have their own
12:44 forward deployed engineering team which can take care of most of the customers.
12:48 So it really doesn't make sense for them to outsource yeah the the agency work
12:53 the development to an agency and that's why we work with a different company
12:58 which is called AI and they are the leaders in the German voice AI market.
13:01 why they're actually a much better partner than Vapi is that the their team
13:07 is just 15 people. So if they now started agency work, it would obviously
13:12 be a huge distraction, but at the same time, you can still become an expert on
13:16 phono. So that's why a like a platform like Fono is is perfect in order to do
13:21 something like that and you should actually aim for smaller and more niche
13:26 players where really focus is more essential to them. >> Love it. And what's the strategy for
13:32 finding these kind of uh smaller ones? So, I mean, it's might be quite tricky
13:36 to identify. I guess this was obvious to you. You might have bumped into it cuz
13:39 it's the in the German speaking market and this is for anyone international
13:43 trying to find the uh localized equivalent of a lot of these big
13:46 platforms would be a smart move. Um because there's going to be big markets
13:49 in whatever whatever country you're in uh that probably don't have many people
13:52 specializing in it. So, what's the the best strategy you reckon for finding
13:57 these promising but smaller startups? >> Yes. So obviously you know platforms
14:01 like Cup terra or G2 and very often there's local equivalents to them and
14:06 that's also like phonio for instance they are listed on something called OM
14:10 reviews which is basically the German equivalent to Capterra and G2 and yeah
14:15 you can find software solutions like these which are really specialized on
1:23 introduce myself, my name is Lionus and I'm one of the two co-founders of AI
1:28 Union. We are an AI automation agency based in the Dhak market, meaning we
1:32 serve Germany, Austria, and Switzerland. And what makes us unique is that we've
1:36 become the integration partner for several fast growing software solutions
1:41 in the AI and automation space. What these companies do is they sell
1:46 integration packages and then we take care of the whole development
1:50 integration and setup part of it. And this has enabled us to build an
1:54 incredibly profitable agency. So just to give you a few numbers, we've done over
1:59 150 projects in the last four months. We make over €30,000 per month at an 80%
2:05 profit margin. So going more deeply into our model, what it basically is is the
2:09 following. many software platforms, you know, like Vapi, Voice Glow, PhoneU, in
2:15 our case, they get tons of leads because obviously people see those platforms,
2:20 people get the ads and they yeah, they they click on the ads, they want to use
2:23 the product, but they really don't know how to do it. So, they write these
2:28 software companies just messages, hey, like we need someone to help us get set
2:32 up with. We need someone who can actually connect our CRM. Looking at
2:36 that these software companies sometimes yes they do have their own engineering
2:40 team which takes care of the whole development process and which can help
2:44 the customers to actually get to their target state to in order to integrate
2:49 solutions like HubSpot pipe drive whatever but most of the times those
2:54 small little software companies they don't really want to focus on doing the
2:59 agency work they want to build a product and that's where we come into play these
3:03 software companies they simply forward the leads to us. In our case, they even
3:08 sell integration packages for us and then we take care of the whole
3:10 development process. >> Yeah, it's it's genius really because
3:14 these companies have VC money. They got a ton of funding in most cases and
3:18 they're spending a ton of money on ads and to market their their platform
3:21 and they're already creating the interest and the buyin and finding
3:24 people who kind of know what they want out of the platform. And they're also
3:27 your sales team as well. They're like passing it directly to you ready to go
3:30 and they've already scoped it, I guess, or have a pretty good idea of what scope
3:34 it is. So, this is a a genius way of leveraging all of the hard work of these
3:37 software companies who are trying to get the edge and are wanting to have high
3:40 quality users be built on top of their platform. What you have to keep in mind
3:45 as well is that €30,000 per month, it's nothing for them. Like, they they don't
3:49 really care if they make that revenue or not. For them, it's all about monthly
3:54 recurring revenue. And since we actually help those companies increase their
3:58 monthly recurring revenue, sometimes like they don't even want a referral fee
4:02 >> because you're building on their platform and you're giving them high
4:05 quality users, right? You're going through all the hard work of integrating
4:09 their their business into their platform and those people are going to be
4:13 long-term users of like a 4,500 maybe even $1,000 a month plan. So, you're
4:16 definitely providing a ton of value to them and you're also giving them kind of
4:20 an idea of like super users, you know, people who are fully integrated. what's
4:24 their behavior, how are they using it, what's the feedback. So, this is a this
4:27 is a great thing for people to be aware of going into 2026. So, let's jump into
4:30 it, bro. So, first of all, I want to explain why this model is so powerful
4:36 for us from an agency point of view. First of all, the customer acquisition
4:41 costs for us are literally zero. Before we actually applied that model, we did
4:46 the typical things. We did cold outbound. We also have a YouTube
4:50 channel. But like in all of those cases, our conversion rate was yeah obviously
4:55 between 10 to 50% I would say. And obviously this took a whole lot of time
5:00 and also it took us time to actually build out these channels. It costs money
5:05 and time to produce good YouTube videos. It takes money and time in order to do
5:10 good cold outreach. But in our case, we simply get leads, sometimes even leads
5:16 already closed by the software company. So, as you can see here, you see a
5:19 screenshot of our income and our expenses. In October, we made over
5:26 €42,000, but we just spent €7,000, which was on the devs since we don't have any
5:29 salespeople on the team. >> And 100% conversion rate. >> Yes. So, yeah, we we we do have a
5:36 conversion rate of 100% with some software companies because we don't have
5:42 salespeople on the team. What happens is that we actually came up with
5:47 integration offers which the sales people of this software company can sell
5:52 meaning they sell the integration and afterwards they say hey now go to a
5:57 union and they will help you with the integration part so we don't have to uh
6:01 we don't have to convert any customers but instead we already get closed leads
6:06 >> so that's like the I think as you've got here you've got upsell potential from
6:09 that right so they come in but then by the time you've completed that build
6:12 you've built a relationship with them, you understand their business more and
6:16 you can go from there and sell them like other packages. I suppose we can get
6:19 into how you've niched down the agency to keep it so lean, but do you choose to
6:23 like strictly stay within those integration packages or do you sort of
6:27 start to offer more custom deb afterwards which can get a little bit
6:29 messier? Okay guys, very quickly, if you're an aspiring entrepreneur and want
6:32 to start your own AI business and you haven't already joined my free school
6:34 community, it's down there in one of the links in the description below. has my
6:38 full free course on how to start your own AI agency as a complete beginner and
6:41 you're surrounded by over a quarter million people who are also striving
6:44 towards the same thing. There's no better place on the planet right now to
6:48 be surrounded by like-minded people and you get free weekly Q&A with me where
6:51 you can ask questions directly to me about how to start and scale your
6:54 business. I'll see you in there. So yeah, we we do have a huge volume and I
6:58 mean not every customer is suitable for an upsell, but the more customers you
7:03 have in your funnel initially obviously the more upsells you can place. It
7:06 happens quite naturally to be honest because we use nn we use make.com we use
7:13 zapier in order to build our automations and then the customers obviously start
7:17 to ask questions hey like what does nn do what does make do what does zapia do
7:22 is there any more potential which I can use and I'm not sure if you've read
7:26 money-making models by Alex Hamozi but he talks about so-called acquisition
7:31 offers so very simple offers which make it very easy for customers to start uh
7:36 to get to know you. And in our case, the voice agent implementation strictly
7:41 serves as an acquisition offer. It's a complete no-brainer. And afterwards, we
7:45 can really dive deep into the processes. And for example, here after like after
7:49 we did the voice agent implementation, the customer got curious on like NN. So
7:55 we did a 40hour workshop on NN where we made over €6,000 net.
7:59 >> Workshop meaning training for their team or you were just build they you build
8:04 them for 40 hours? It's a it's a mix. So, first of all, we give them a little
8:08 bit of training in order to spark their creativity and afterwards we really
8:11 start to build. >> Awesome. Love it. >> And last but not least, the huge volume
8:18 also creates massive potential to find new SAS opportunities. We've now done
8:23 150 projects in the past 4 months and obviously we see some patterns. Very
8:29 often we do integrations for example to build outbound calling solutions and to
8:33 be honest the way we build them is actually kind of fragile. We use Google
8:38 Sheets as a kind of CRM. Then we use NN in order to trigger follow-ups in order
8:42 to save all of the call recordings into the sheets again. And it's quite messy,
8:48 but we learned over time what the really important features of these outbound
8:52 appointment setting agents are. And that's how we came up with our own uh
8:56 like with our own SAS solution which we call salesfrank.com which is basically
9:01 all of the logic which we've built on N8N and which we have derived from
9:06 numerous projects and we've all packaged it basically into this SAS solution and
9:11 I mean we would never have found out about this topic about this problem if
9:16 we hadn't done that many projects and if we were not able to validate all of
9:20 these different ideas and things and so on. Yep. That's I mean that's exactly
9:24 what I've said the agency model is even for us at Morningside. It's a research
9:28 lab for us to find use cases and to build things out like this and we've got
9:30 one in the pipeline at the moment. It's it's a no-brainer way and then I think
9:34 to be evidence-based in the SAS opportunities that you shoot for and
9:38 really being deep in something like voice AI where you start to see these
9:43 patterns of oh okay the there's an issue with scheduling or if you're sending out
9:46 too many outbound ones we have these risks and being able to build that into
9:50 a product uh is really the way to go. So as for as for this, are you using this
9:53 to deliver your services faster now or are you like setting them up on a
9:56 recurring? How are you integrating this into your uh into your offer and
9:58 upselles? >> Yes. So for us it's a completely separate project because I feel like an
10:05 agency is a great way to make your first dollars but obviously I mean now we've
10:10 scaled it to 30,000 €40,000 per month but afterwards it gets quite difficult.
10:15 So that's why now we want to actually position this solution independently
10:19 from our agency offer and just like promote it using meta ads using our
10:25 brand and then give customers actually a cheaper access to something like that
10:30 because now I mean customers pay €2,000 for a Google Sheets and N basically
10:35 which is obviously I mean you get the point right it's it like the value
10:39 obviously is there but the UX is terribly awful. So that's why we
10:43 actually want to give customers a an easy experience. >> Love it. Uh and just before we move on
10:48 to how you pick these platforms and the ones that you're working with, uh you've
10:51 obviously done a lot of projects. What's the typical are these like basic
10:55 integrations? What's the ticket size on these? Is it ranging from like 500
10:59 to,500? How quickly are you able to deliver them? Because 140 projects is a
11:03 is a lot to get through. So I assume these are probably a bit smaller in
11:06 scope than people would assume. >> Yes. So we've we've productized it into
11:11 two offers basically. First of all, we have an we call it the small setup offer
11:17 which costs €1,000 and there we invest eight hours of our time into the
11:20 projects. So I think it's very important if you productize something that you put
11:25 a cap on the hours because otherwise you really run you really have the risk that
11:30 uh yes like the project might go overboard and during these small setups
11:35 we just do easy prompting and maybe a kel.com integration for appointment
11:40 setting. Then for €2,000, people get the API work where we actually use Nadn in
11:46 order to build easy or more difficult workflows and actually integrate the
11:51 systems of the company with the voice AI solution. >> Love it. Okay, let's get into how people
11:56 can find these platforms and and uh the ones that you've chosen to work with.
11:59 >> So first of all, I think it's very important to find promising software
12:04 solutions. So if we look at something like Calendarly for example, in my
12:08 opinion, it's a tool. It's an easy platform, but there isn't such a huge
12:13 difference between someone who has used that kind of platform for the first time
12:17 and an expert. So, it really doesn't make sense to become a partner of
12:21 Calendarly. If we now look at something like Vapi for instance, I mean here the
12:26 gap between a between an average user and a pro user is obviously quite big
12:30 because you can really become an expert on the thing. You learn the ins and outs
12:34 of the platform. So, this is already much better. But there's one problem to
12:39 it which is that VAP is obviously way too big. So by now they have their own
12:44 forward deployed engineering team which can take care of most of the customers.
12:48 So it really doesn't make sense for them to outsource yeah the the agency work
12:53 the development to an agency and that's why we work with a different company
12:58 which is called AI and they are the leaders in the German voice AI market.
13:01 why they're actually a much better partner than Vapi is that the their team
13:07 is just 15 people. So if they now started agency work, it would obviously
13:12 be a huge distraction, but at the same time, you can still become an expert on
13:16 phono. So that's why a like a platform like Fono is is perfect in order to do
13:21 something like that and you should actually aim for smaller and more niche
13:26 players where really focus is more essential to them. >> Love it. And what's the strategy for
13:32 finding these kind of uh smaller ones? So, I mean, it's might be quite tricky
13:36 to identify. I guess this was obvious to you. You might have bumped into it cuz
13:39 it's the in the German speaking market and this is for anyone international
13:43 trying to find the uh localized equivalent of a lot of these big
13:46 platforms would be a smart move. Um because there's going to be big markets
13:49 in whatever whatever country you're in uh that probably don't have many people
13:52 specializing in it. So, what's the the best strategy you reckon for finding
13:57 these promising but smaller startups? >> Yes. So obviously you know platforms
14:01 like Cup terra or G2 and very often there's local equivalents to them and
14:06 that's also like phonio for instance they are listed on something called OM
14:10 reviews which is basically the German equivalent to Capterra and G2 and yeah
14:15 you can find software solutions like these which are really specialized on
14:20 your local market. Other than that, I think it's just like if you're active in
14:23 the space, like every now and then you hear from a new company popping up and
14:29 we didn't search for phono. This just happened to us. I'm just advising it to
14:33 you now. We actually started from step two on. >> Gotcha. So that's making YouTube videos.
14:36 Tell us about that. >> So yeah, as I said, I just bumped into
14:41 phono the solution and I was I was curious. I wanted to show something
14:45 fresh on my channel. So that's why I started making YouTube videos about
14:49 phono and I like I mean I didn't get money from them. I just started to make
14:53 content because I wanted to show something fresh. But after a while the
14:57 founder actually booked himself a meeting using myel.com link in the
15:01 YouTube bio. And we had a like small little chat and he said well I can give
15:06 you free credits to use the platform and I will also make you an a beta tester.
15:11 And that's how I started to use the platform even more. After a while, I
15:15 also asked him if we could make the placements paid because I mean, we
15:19 invested quite some time into making these videos, which was obviously a
15:23 win-win for us because we were able to grow our channel. And if you know
15:28 Europe, you know that GDPR is a thing. So that's why it was smart for us to
15:31 make content on something different than BPI because BPI as a US solution um
15:37 yeah, many European players are quite hesitant to use those. So it was a
15:42 win-win. But yes, at one point we asked him if we could turn it into a paid
15:47 placement deal. And that's how our relationship actually started to get
15:52 going because we made more videos. We actually talked with him about what kind
15:56 of content he wants to see on our platform. And after a while, I saw that
16:02 other software companies actually give out leads for free. I just asked him if
16:07 he was also happy to give us some leads as well. And obviously he was because I
16:12 mean at that at that time a team was just 10 people. So they didn't want to
16:17 focus on yes actually doing the integrations themselves. So that's why
16:22 he was super happy to hand out some leads for us as well. And here you can
16:27 see the message just gave us some intros because at that time he already had a
16:31 dozen of partners who were actually taking care of the integrations. And I
16:36 mean after you get a lead from a software company, the task is super
16:42 simple. You just have to do a great job over and over again. And that's what we
16:46 did over time. I mean, with every project, I was very keen on actually
16:50 making the customers happy. And that's how we differentiated ourselves from the
16:55 other partners. And that's how in the end we became one of their main
16:59 partners, receiving more leads than others. >> Yeah. funny that if you actually like
17:04 focus on delivering good things the then the relationship will continue to do
17:08 well. Um it's great to point that out because some people seem to forget that
17:12 part. But I think there's uh maybe some other things we could sprinkle in here
17:15 like if there's a community around it like a discord or a they have I don't
17:19 know like a circle community for a given platform. You can jump in there and
17:22 start to sort of be active in there. I think that's one great way to get
17:25 noticed. I've seen people do that before um early on in in my YouTube journey
17:30 when I made videos on these platforms. You do get reached out to pretty
17:34 quickly. So, especially this the smaller you go, the quicker they're going to
17:37 reach out. Cuz if if you're a startup founder with 10 person team and there's
17:41 no other YouTube content about your platform apart from the stuff that your
17:44 team is putting out and then someone who seems to be putting in a decent amount
17:47 of effort and and like thumbnails and planning the videos out, you're going to
17:51 stick out like a like a sore thumb in in the best way possible. So, I think this
17:54 is a great strategy just to get on their radar, hop in the community, start
17:58 making some videos, and before you know it. I will add a caveat in here, though,
18:01 and you may have run into this as well, Lionus, but some teams are not the kind
18:06 of teams you want to work with. And I've had this with some platforms uh over my
18:11 my years on YouTube where like you either vibe with the team or you don't.
18:13 And you like the way they're doing it. like the way they approach. They see the
18:17 value that you provide as a creator and they are willing to like sort of put
18:20 money on the table or or help you out and make really a a like symbiotic
18:25 relationship. Um I believe is the is the term. So that's really the uh the thing
18:30 you should be looking for as well cuz some of these platform owners just
18:33 really don't get the get the value of what you provide. So you may have to try
18:36 a few different places until you get the the kind of people you want to work
18:38 with. >> Exactly. But at the beginning I mean you give them free value. I mean when I
18:45 started to make those YouTube videos it didn't cost phonu a thing. So I mean
18:50 yeah I think that's how it works. You give free value over time. That's how
18:54 you build trust and in the end cool people will appreciate that and say
18:59 please please take my money make some more videos or here please uh work work
19:04 with our leads because we know that I mean you make the content so by now
19:09 you're actually an expert because if you explain something over a long period of
19:14 time obviously you also start to learn the ins and outs of a platform. I mean,
19:17 that is a great point. When if you're just starting out on YouTube and you are
19:20 small, you're going to need to give give give give before you can start to be
19:24 picky about who you work with. But just know at a certain point, you do need to
19:27 understand your value and be able to pick. Are these are the kind of people
19:29 that I want to invest more time in? As I'm sure you had to make the call,
19:33 Sonia. Exactly. So, I mean, we got poached by several different voice agent
19:39 companies as well. And then we also I mean, we asked them, hey, how much how
19:43 much are you actually willing to give us? how willing are you to work together
19:47 with us more closely and that's how we did our final decision to work with this
19:50 company. >> Cool. Okay. What's next? >> So when we started to work with phono I
19:56 mean we wanted to intensify our relationship and at that point in time
20:01 you really need to pitch them the value. I mean some value is obvious but there's
20:06 also I think more intricate details. First of all, even like if the company
20:11 doesn't make any money on the setups, we actually have a very positive impact on
20:16 customer retention because we help people to actually make the most out of
20:21 the platform. Very often, for example, with e-commerce shops, you might have a
20:26 very simple voice agent which just takes in requests, but with our builds, the
20:32 voice agent can actually access Shopify, Shopware, whatever. And that this has a
20:36 very positive impact on retention because we build on top of the platform
20:41 and obviously that way the switching cost to switch to another platform I
20:46 mean they are they are inherent right. Second we increase the revenue per
20:51 customer because the customer can actually yeah get more value out of the
20:55 solution just as I explained with the e-commerce example. Someone might just
20:59 yeah have a very basic functionality so that the calls do not get missed. But if
21:04 the customers spend more time on the call because the voice agent can
21:09 actually answer more questions, well then obviously the time spent on the
21:12 call increases and that's also how the revenue of the voice agent platform
21:17 increases. Third, we give them a revenue share, meaning it's basically free
21:21 money. Before we like at the beginning we worked together with with Fono on a
21:25 basis that they simply handed out the leads. Afterwards we intensified the
21:30 relationship and we actually came up with some offers together and they
21:35 started selling these offers and we gave them a revenue uh a revenue split and
21:39 yeah I mean that's that's free money for them, right? We do the work, they get
21:44 the money. That was you, I guess, offloading more of the sales work to
21:47 them, saying like, "Hey, if you guys can sell these packages for us and just hand
21:51 them to us completely ready to go, then we will offer you some revenue." So, it
21:54 was like, "Hey, you guys help us out a bit. We'll kick some of the money back
21:56 to you if you're going to take some stuff off our plate." >> Exactly. And I mean, before before we
22:01 did that, I had to reach out to these leads by myself, which which was
22:05 obviously a bit of a hassle. Nonetheless, the conversion rate was
22:10 great. But by actually working together more closely with Fonio, we yeah uh we
22:15 said obviously it makes sense to incentivize you as well right now and
22:19 they also asked for it to be honest. >> Great. >> Then we like we also have a very
22:23 positive impact on the time to value because many customers I mean they think
22:28 that they know how to configure something like Vapi but in the end they
22:33 really don't. And we help these customers to to get started more quickly
22:37 because otherwise I mean they play around with the solution they don't get
22:42 to their desired state and then they push it aside because most business
22:46 owners they are quite busy. So in the end like some customers are really like
22:51 sitting inside of a solution but not making the most use of it. And we change
22:56 that because we give people a lift, we help them get set up. So it for the
23:01 software company they get to experience the value much quicker. And last but not
23:05 least we give them really qualified feedback because I mean most most
23:10 consumers they use the software just once but in our case we did 150 projects
23:16 in the past few months and obviously we get to experience the same annoying
23:21 things over and over again. We are power user and many people can actually
23:26 benefit from the learnings we have made. I think I sometimes believe that we use
23:30 the software more than the people working at the company because I mean we
23:35 do the integration work. We do the he heavy lifting and we do complex builds
23:41 which I mean you just get to experience with real world case studies.
23:44 >> Love it. And this is such like a lean way of doing this this model. um just
23:48 shipping all the sales and marketing off to someone else and then really focusing
23:51 on just getting those reps in and finding I mean in your case you get to
23:55 make a ton of money, build a dev team, learn how to run one of these things and
23:59 get to spot great in this case voice AI opportunities off the back of it and
24:03 they've got the cash flow and the dev knowhow to be able to build it. Uh I
24:06 think it's a it's a really really good way people should be really eyeing up
24:08 next year if they don't necessarily want to do the content side or the like
24:12 running ads. I mean, you might be able to tell that I'm not the sales guy, the
24:17 like the hard pusher. So, for me, it was really the perfect way in order to build
24:22 my agency because I mean, as you see, it's it's a no-brainer offer. And
24:27 no-brainer offers, they are easy to sell because they provide incredible value.
24:31 And that's why I think it's a it's a perfect offer even for for people who
24:36 really don't want to like step outside do lots of sales have who don't want to
24:41 deal with all the negativity the negative feedback but here you just have
24:45 to sit in your cabin basically and build. If you're a business owner who's
24:48 interested in what generative AI can do for your business you can get in touch
24:51 with me and my team at Morning J.A.Iai in one of the links in the description
24:55 below and we can start your entire AI transformation process going all the way
24:58 from the education and training of your staff to the identification of the best
25:01 AI use cases for your company all the way through to development and beyond.
25:04 We have worked with some of the world's biggest sports teams and also publicly
25:07 traded companies. So rest assured you are in good hands. What would you say is
25:11 the timeline for someone if they are starting off say they're one of my many
25:14 people in the audience who have got a bit of a bit of skills in AI automation
25:17 maybe they've done some stuff on May 2018 they built a voice agent here or
25:21 there they've been dabbling for them to get to the point where they have uh
25:25 basically latched on to one of these platforms found a platform latched on to
25:28 them and started to get their first few leads to really prove themselves whether
25:32 that's including making a bit of YouTube content to get noticed or just going in
25:37 the community being very active what's the the sort of timeline you'd say from
25:41 starting and picking a platform to being able to actually get some leads and be
25:44 in the in the green making money. >> So we started to make content about
25:49 phono in March I believe and then by May we already received our first lead. So
25:54 it was basically 3 months. >> Would you recommend that they pick a
25:57 couple platforms and say hey here's three platforms that I'd like to learn
26:01 to use for one and then to try to build a relationship with. And so you kind of
26:05 diversify your risk a bit. And so say you're making videos on three different
26:08 companies. Um you're learning three different uh different platforms at
26:12 once. And then you try to make moves on on all those three over that time and
26:15 hopefully start to get leads within two or three months. >> I mean it depends on how much time you
26:20 have, right? If you have time to make content on numerous softwares and if you
26:24 have the time to make multiple YouTube videos a week, obviously that's the best
26:29 you can do. But if you just if you just have limited time, it makes much more
26:34 sense to just make videos about one specific solution because that way you
26:39 position yourself as an expert. You niche down and the software company will
26:45 love that because obviously I mean if I make content on Vapi on retail, on voice
26:50 flow, these companies will think hey like he's trying to poach everyone. But
26:55 if I just make content on BPI, people will know, okay, I want to work with you
26:58 actually. >> That's good to know. Um, what else you got?
27:03 >> Yes. So, let's hop over here on like my strategy on how to become the main
27:08 partner of a software solution because in my opinion, that's the moment when it
27:12 got really interesting for us. We've at first been one of many partners. I mean
27:16 there's tons of people who want to make money with AI and who think that voice
27:21 AI is such a such an amazing trend to hop on and that's why there were many
27:27 partners who got leads and somehow you need to differentiate yourself right in
27:32 in order to get more leads than others in order to scale this actually because
27:36 you can't run an agency with five leads a month and that's why I've developed
27:40 this super simple framework in order to integrate more closely with the software
27:44 company a big learning for us was to product ties. In our case, as I already
27:48 explained, we have a small setup where we do very simple prompting and then a
27:52 large setup where we do more complex integrations. And that way, it becomes
27:57 easier for the software company to actually sell the solution because in
28:02 many cases, you know, the work, right? Doing or writing a whole lot of quotes
28:08 is difficult. You really need to know uh what you're going to be quoting, how
28:13 long it's going to take to do the setup. Yeah, but in our case like basically
28:17 like a a sales employee can sell it because it's super easy to know hey
28:22 person needs API integration we just sell this package person doesn't need
28:26 API integration we sell that package then afterwards we as I said we try to
28:32 incentivize the software company so we do a revenue split so you can you can
28:40 give 10% 15% 20 25% to the software company as a kind of kickback or
28:44 affiliate fee because that way the software company is even more
28:49 incentivized to give you leads. Third, you really try to optimize the whole
28:55 process because we do a whole lot of setups. So there's uh quite a lot of
29:01 repetitive work. So what we did is we basically built an automation where we
29:06 take the transcripts of Fireflyy's AI and turn them into prompts for the voice
29:10 agent platform. And that's how we are able to not like as you can see here it
29:16 includes eight hours of work here and 16 hours of work here and that's how we can
29:21 actually yeah deliver our setup within the specified time frame. That's just a
29:26 little optimization you did to get the like essence of the company I guess
29:30 quickly. Oh no, the Fireflies transcripts from the sales calls like
29:33 the discussions you had. >> Like we do a first call with the
29:38 Fireflies uh noteaker inside and then we take all of the text by Fireflies and
29:42 turn it into the first prompt for the agent. And obviously by now we've done
29:47 so many setups that we really know which prompts work for that specific solution.
29:52 And yeah, we trained our uh Google Gemini model on that. >> Great. It's super smart.
29:57 >> Yes. Then afterwards, we tried to improve the collaboration. So we set up
30:02 a shared CRM system where the software company actually sees the current status
30:07 of the project. So that way they don't have to ask us, hey, like how's the
30:11 progress here, how's the progress there, but instead they see everything in their
30:15 own dashboard. And we also see like who's the like contact person on our end
30:20 and on their end which really improves the collaboration. And I think it's
30:24 quite essential here again to do that in order to differentiate yourself from
30:29 other uh agencies because you really want to show ownership because most
30:34 agencies I mean they want to make money right but we want to make money while it
30:40 feels for the software company as if we were part of their team. I think that's
30:44 the ultimate goal of collaboration. How we achieve that as well is by aligning
30:48 with the company doing weekly calls where we also talk about the difficult
30:53 things for for instance who takes care of customer support afterwards or how do
30:58 we handle these scenarios and I think it's quite important to have regular
31:02 checkups because that way you are not just collaborators but you become
31:07 friends over time as well and I mean that's the best factor in order to
31:13 improve your stickiness kind of and like finally you have to upsell because I
31:17 mean just doing the doing the voice agents is it's fun right you make a bit
31:22 of money but the real money comes afterwards and as I already explained
31:27 before yeah you can really dive deep into n workshop workshops or stuff like
31:30 that super easily >> yeah it's interesting there there may be
31:35 a an opportunity for you to even like sell your agent when they look to say if
31:39 they're growing fast enough and they have the money they'd be able to go hey
31:42 we want to buy your agency and like take all your systems and process
31:46 so that we can have our own internal team just like like a Vappy does. So I
31:49 think that's an interesting thing that you could I don't know if that's come up
31:52 in conversations but I'd say it has come up in conversations internally for them
31:56 um that hey look if we wanted to get our implementation partner uh we've got
31:59 Linus and his team here that we could potentially uh acquire. So I think that
32:03 sets you up really nicely. >> Yes. Yes. Obviously I mean the founder
32:08 of the software company he doesn't want to take care of it himself. He doesn't
32:13 want to be the one running an agency dev team. He wants to grow the company. So
32:18 yeah, I think it really makes sense to uh to acquire a good partner because you
32:25 already like he would be like he was he was able to validate the way we work
32:27 together. >> Cool. Okay. I guess we'll uh we'll keep tabs on that and see what happens. But
4:41 costs for us are literally zero. Before we actually applied that model, we did
4:46 the typical things. We did cold outbound. We also have a YouTube
4:50 channel. But like in all of those cases, our conversion rate was yeah obviously
4:55 between 10 to 50% I would say. And obviously this took a whole lot of time
5:00 and also it took us time to actually build out these channels. It costs money
5:05 and time to produce good YouTube videos. It takes money and time in order to do
5:10 good cold outreach. But in our case, we simply get leads, sometimes even leads
5:16 already closed by the software company. So, as you can see here, you see a
5:19 screenshot of our income and our expenses. In October, we made over
5:26 €42,000, but we just spent €7,000, which was on the devs since we don't have any
5:29 salespeople on the team. >> And 100% conversion rate. >> Yes. So, yeah, we we we do have a
5:36 conversion rate of 100% with some software companies because we don't have
5:42 salespeople on the team. What happens is that we actually came up with
5:47 integration offers which the sales people of this software company can sell
5:52 meaning they sell the integration and afterwards they say hey now go to a
5:57 union and they will help you with the integration part so we don't have to uh
6:01 we don't have to convert any customers but instead we already get closed leads
6:06 >> so that's like the I think as you've got here you've got upsell potential from
6:09 that right so they come in but then by the time you've completed that build
6:12 you've built a relationship with them, you understand their business more and
6:16 you can go from there and sell them like other packages. I suppose we can get
6:19 into how you've niched down the agency to keep it so lean, but do you choose to
6:23 like strictly stay within those integration packages or do you sort of
6:27 start to offer more custom deb afterwards which can get a little bit
6:29 messier? Okay guys, very quickly, if you're an aspiring entrepreneur and want
6:32 to start your own AI business and you haven't already joined my free school
6:34 community, it's down there in one of the links in the description below. has my
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6:51 you can ask questions directly to me about how to start and scale your
6:54 business. I'll see you in there. So yeah, we we do have a huge volume and I
6:58 mean not every customer is suitable for an upsell, but the more customers you
7:03 have in your funnel initially obviously the more upsells you can place. It
7:06 happens quite naturally to be honest because we use nn we use make.com we use
7:13 zapier in order to build our automations and then the customers obviously start
7:17 to ask questions hey like what does nn do what does make do what does zapia do
7:22 is there any more potential which I can use and I'm not sure if you've read
7:26 money-making models by Alex Hamozi but he talks about so-called acquisition
7:31 offers so very simple offers which make it very easy for customers to start uh
7:36 to get to know you. And in our case, the voice agent implementation strictly
7:41 serves as an acquisition offer. It's a complete no-brainer. And afterwards, we
7:45 can really dive deep into the processes. And for example, here after like after
7:49 we did the voice agent implementation, the customer got curious on like NN. So
7:55 we did a 40hour workshop on NN where we made over €6,000 net.
7:59 >> Workshop meaning training for their team or you were just build they you build
8:04 them for 40 hours? It's a it's a mix. So, first of all, we give them a little
8:08 bit of training in order to spark their creativity and afterwards we really
8:11 start to build. >> Awesome. Love it. >> And last but not least, the huge volume
8:18 also creates massive potential to find new SAS opportunities. We've now done
8:23 150 projects in the past 4 months and obviously we see some patterns. Very
8:29 often we do integrations for example to build outbound calling solutions and to
8:33 be honest the way we build them is actually kind of fragile. We use Google
8:38 Sheets as a kind of CRM. Then we use NN in order to trigger follow-ups in order
8:42 to save all of the call recordings into the sheets again. And it's quite messy,
8:48 but we learned over time what the really important features of these outbound
8:52 appointment setting agents are. And that's how we came up with our own uh
8:56 like with our own SAS solution which we call salesfrank.com which is basically
9:01 all of the logic which we've built on N8N and which we have derived from
9:06 numerous projects and we've all packaged it basically into this SAS solution and
9:11 I mean we would never have found out about this topic about this problem if
9:16 we hadn't done that many projects and if we were not able to validate all of
9:20 these different ideas and things and so on. Yep. That's I mean that's exactly
9:24 what I've said the agency model is even for us at Morningside. It's a research
9:28 lab for us to find use cases and to build things out like this and we've got
9:30 one in the pipeline at the moment. It's it's a no-brainer way and then I think
9:34 to be evidence-based in the SAS opportunities that you shoot for and
9:38 really being deep in something like voice AI where you start to see these
9:43 patterns of oh okay the there's an issue with scheduling or if you're sending out
9:46 too many outbound ones we have these risks and being able to build that into
9:50 a product uh is really the way to go. So as for as for this, are you using this
9:53 to deliver your services faster now or are you like setting them up on a
9:56 recurring? How are you integrating this into your uh into your offer and
9:58 upselles? >> Yes. So for us it's a completely separate project because I feel like an
10:05 agency is a great way to make your first dollars but obviously I mean now we've
10:10 scaled it to 30,000 €40,000 per month but afterwards it gets quite difficult.
10:15 So that's why now we want to actually position this solution independently
10:19 from our agency offer and just like promote it using meta ads using our
10:25 brand and then give customers actually a cheaper access to something like that
10:30 because now I mean customers pay €2,000 for a Google Sheets and N basically
10:35 which is obviously I mean you get the point right it's it like the value
10:39 obviously is there but the UX is terribly awful. So that's why we
10:43 actually want to give customers a an easy experience. >> Love it. Uh and just before we move on
10:48 to how you pick these platforms and the ones that you're working with, uh you've
10:51 obviously done a lot of projects. What's the typical are these like basic
10:55 integrations? What's the ticket size on these? Is it ranging from like 500
10:59 to,500? How quickly are you able to deliver them? Because 140 projects is a
11:03 is a lot to get through. So I assume these are probably a bit smaller in
11:06 scope than people would assume. >> Yes. So we've we've productized it into
11:11 two offers basically. First of all, we have an we call it the small setup offer
11:17 which costs €1,000 and there we invest eight hours of our time into the
11:20 projects. So I think it's very important if you productize something that you put
11:25 a cap on the hours because otherwise you really run you really have the risk that
11:30 uh yes like the project might go overboard and during these small setups
11:35 we just do easy prompting and maybe a kel.com integration for appointment
11:40 setting. Then for €2,000, people get the API work where we actually use Nadn in
11:46 order to build easy or more difficult workflows and actually integrate the
11:51 systems of the company with the voice AI solution. >> Love it. Okay, let's get into how people
11:56 can find these platforms and and uh the ones that you've chosen to work with.
11:59 >> So first of all, I think it's very important to find promising software
12:04 solutions. So if we look at something like Calendarly for example, in my
12:08 opinion, it's a tool. It's an easy platform, but there isn't such a huge
12:13 difference between someone who has used that kind of platform for the first time
12:17 and an expert. So, it really doesn't make sense to become a partner of
12:21 Calendarly. If we now look at something like Vapi for instance, I mean here the
12:26 gap between a between an average user and a pro user is obviously quite big
12:30 because you can really become an expert on the thing. You learn the ins and outs
12:34 of the platform. So, this is already much better. But there's one problem to
12:39 it which is that VAP is obviously way too big. So by now they have their own
12:44 forward deployed engineering team which can take care of most of the customers.
12:48 So it really doesn't make sense for them to outsource yeah the the agency work
12:53 the development to an agency and that's why we work with a different company
12:58 which is called AI and they are the leaders in the German voice AI market.
13:01 why they're actually a much better partner than Vapi is that the their team
13:07 is just 15 people. So if they now started agency work, it would obviously
13:12 be a huge distraction, but at the same time, you can still become an expert on
13:16 phono. So that's why a like a platform like Fono is is perfect in order to do
13:21 something like that and you should actually aim for smaller and more niche
13:26 players where really focus is more essential to them. >> Love it. And what's the strategy for
13:32 finding these kind of uh smaller ones? So, I mean, it's might be quite tricky
13:36 to identify. I guess this was obvious to you. You might have bumped into it cuz
13:39 it's the in the German speaking market and this is for anyone international
13:43 trying to find the uh localized equivalent of a lot of these big
13:46 platforms would be a smart move. Um because there's going to be big markets
13:49 in whatever whatever country you're in uh that probably don't have many people
13:52 specializing in it. So, what's the the best strategy you reckon for finding
13:57 these promising but smaller startups? >> Yes. So obviously you know platforms
14:01 like Cup terra or G2 and very often there's local equivalents to them and
14:06 that's also like phonio for instance they are listed on something called OM
14:10 reviews which is basically the German equivalent to Capterra and G2 and yeah
14:15 you can find software solutions like these which are really specialized on
14:20 your local market. Other than that, I think it's just like if you're active in
14:23 the space, like every now and then you hear from a new company popping up and
14:29 we didn't search for phono. This just happened to us. I'm just advising it to
14:33 you now. We actually started from step two on. >> Gotcha. So that's making YouTube videos.
14:36 Tell us about that. >> So yeah, as I said, I just bumped into
14:41 phono the solution and I was I was curious. I wanted to show something
14:45 fresh on my channel. So that's why I started making YouTube videos about
14:49 phono and I like I mean I didn't get money from them. I just started to make
14:53 content because I wanted to show something fresh. But after a while the
14:57 founder actually booked himself a meeting using myel.com link in the
15:01 YouTube bio. And we had a like small little chat and he said well I can give
15:06 you free credits to use the platform and I will also make you an a beta tester.
15:11 And that's how I started to use the platform even more. After a while, I
15:15 also asked him if we could make the placements paid because I mean, we
15:19 invested quite some time into making these videos, which was obviously a
15:23 win-win for us because we were able to grow our channel. And if you know
15:28 Europe, you know that GDPR is a thing. So that's why it was smart for us to
15:31 make content on something different than BPI because BPI as a US solution um
15:37 yeah, many European players are quite hesitant to use those. So it was a
15:42 win-win. But yes, at one point we asked him if we could turn it into a paid
15:47 placement deal. And that's how our relationship actually started to get
15:52 going because we made more videos. We actually talked with him about what kind
15:56 of content he wants to see on our platform. And after a while, I saw that
16:02 other software companies actually give out leads for free. I just asked him if
16:07 he was also happy to give us some leads as well. And obviously he was because I
16:12 mean at that at that time a team was just 10 people. So they didn't want to
16:17 focus on yes actually doing the integrations themselves. So that's why
16:22 he was super happy to hand out some leads for us as well. And here you can
16:27 see the message just gave us some intros because at that time he already had a
16:31 dozen of partners who were actually taking care of the integrations. And I
16:36 mean after you get a lead from a software company, the task is super
16:42 simple. You just have to do a great job over and over again. And that's what we
16:46 did over time. I mean, with every project, I was very keen on actually
16:50 making the customers happy. And that's how we differentiated ourselves from the
16:55 other partners. And that's how in the end we became one of their main
16:59 partners, receiving more leads than others. >> Yeah. funny that if you actually like
17:04 focus on delivering good things the then the relationship will continue to do
17:08 well. Um it's great to point that out because some people seem to forget that
17:12 part. But I think there's uh maybe some other things we could sprinkle in here
17:15 like if there's a community around it like a discord or a they have I don't
17:19 know like a circle community for a given platform. You can jump in there and
17:22 start to sort of be active in there. I think that's one great way to get
17:25 noticed. I've seen people do that before um early on in in my YouTube journey
17:30 when I made videos on these platforms. You do get reached out to pretty
17:34 quickly. So, especially this the smaller you go, the quicker they're going to
17:37 reach out. Cuz if if you're a startup founder with 10 person team and there's
17:41 no other YouTube content about your platform apart from the stuff that your
17:44 team is putting out and then someone who seems to be putting in a decent amount
17:47 of effort and and like thumbnails and planning the videos out, you're going to
17:51 stick out like a like a sore thumb in in the best way possible. So, I think this
17:54 is a great strategy just to get on their radar, hop in the community, start
17:58 making some videos, and before you know it. I will add a caveat in here, though,
18:01 and you may have run into this as well, Lionus, but some teams are not the kind
18:06 of teams you want to work with. And I've had this with some platforms uh over my
18:11 my years on YouTube where like you either vibe with the team or you don't.
18:13 And you like the way they're doing it. like the way they approach. They see the
18:17 value that you provide as a creator and they are willing to like sort of put
18:20 money on the table or or help you out and make really a a like symbiotic
18:25 relationship. Um I believe is the is the term. So that's really the uh the thing
18:30 you should be looking for as well cuz some of these platform owners just
18:33 really don't get the get the value of what you provide. So you may have to try
18:36 a few different places until you get the the kind of people you want to work
18:38 with. >> Exactly. But at the beginning I mean you give them free value. I mean when I
18:45 started to make those YouTube videos it didn't cost phonu a thing. So I mean
18:50 yeah I think that's how it works. You give free value over time. That's how
18:54 you build trust and in the end cool people will appreciate that and say
18:59 please please take my money make some more videos or here please uh work work
19:04 with our leads because we know that I mean you make the content so by now
19:09 you're actually an expert because if you explain something over a long period of
19:14 time obviously you also start to learn the ins and outs of a platform. I mean,
19:17 that is a great point. When if you're just starting out on YouTube and you are
19:20 small, you're going to need to give give give give before you can start to be
19:24 picky about who you work with. But just know at a certain point, you do need to
19:27 understand your value and be able to pick. Are these are the kind of people
19:29 that I want to invest more time in? As I'm sure you had to make the call,
19:33 Sonia. Exactly. So, I mean, we got poached by several different voice agent
19:39 companies as well. And then we also I mean, we asked them, hey, how much how
19:43 much are you actually willing to give us? how willing are you to work together
19:47 with us more closely and that's how we did our final decision to work with this
19:50 company. >> Cool. Okay. What's next? >> So when we started to work with phono I
19:56 mean we wanted to intensify our relationship and at that point in time
20:01 you really need to pitch them the value. I mean some value is obvious but there's
20:06 also I think more intricate details. First of all, even like if the company
20:11 doesn't make any money on the setups, we actually have a very positive impact on
20:16 customer retention because we help people to actually make the most out of
20:21 the platform. Very often, for example, with e-commerce shops, you might have a
20:26 very simple voice agent which just takes in requests, but with our builds, the
20:32 voice agent can actually access Shopify, Shopware, whatever. And that this has a
20:36 very positive impact on retention because we build on top of the platform
20:41 and obviously that way the switching cost to switch to another platform I
20:46 mean they are they are inherent right. Second we increase the revenue per
20:51 customer because the customer can actually yeah get more value out of the
20:55 solution just as I explained with the e-commerce example. Someone might just
20:59 yeah have a very basic functionality so that the calls do not get missed. But if
21:04 the customers spend more time on the call because the voice agent can
21:09 actually answer more questions, well then obviously the time spent on the
21:12 call increases and that's also how the revenue of the voice agent platform
21:17 increases. Third, we give them a revenue share, meaning it's basically free
21:21 money. Before we like at the beginning we worked together with with Fono on a
21:25 basis that they simply handed out the leads. Afterwards we intensified the
21:30 relationship and we actually came up with some offers together and they
21:35 started selling these offers and we gave them a revenue uh a revenue split and
21:39 yeah I mean that's that's free money for them, right? We do the work, they get
21:44 the money. That was you, I guess, offloading more of the sales work to
21:47 them, saying like, "Hey, if you guys can sell these packages for us and just hand
21:51 them to us completely ready to go, then we will offer you some revenue." So, it
21:54 was like, "Hey, you guys help us out a bit. We'll kick some of the money back
21:56 to you if you're going to take some stuff off our plate." >> Exactly. And I mean, before before we
22:01 did that, I had to reach out to these leads by myself, which which was
22:05 obviously a bit of a hassle. Nonetheless, the conversion rate was
22:10 great. But by actually working together more closely with Fonio, we yeah uh we
22:15 said obviously it makes sense to incentivize you as well right now and
22:19 they also asked for it to be honest. >> Great. >> Then we like we also have a very
22:23 positive impact on the time to value because many customers I mean they think
22:28 that they know how to configure something like Vapi but in the end they
22:33 really don't. And we help these customers to to get started more quickly
22:37 because otherwise I mean they play around with the solution they don't get
22:42 to their desired state and then they push it aside because most business
22:46 owners they are quite busy. So in the end like some customers are really like
22:51 sitting inside of a solution but not making the most use of it. And we change
22:56 that because we give people a lift, we help them get set up. So it for the
23:01 software company they get to experience the value much quicker. And last but not
23:05 least we give them really qualified feedback because I mean most most
23:10 consumers they use the software just once but in our case we did 150 projects
23:16 in the past few months and obviously we get to experience the same annoying
23:21 things over and over again. We are power user and many people can actually
23:26 benefit from the learnings we have made. I think I sometimes believe that we use
23:30 the software more than the people working at the company because I mean we
23:35 do the integration work. We do the he heavy lifting and we do complex builds
23:41 which I mean you just get to experience with real world case studies.
23:44 >> Love it. And this is such like a lean way of doing this this model. um just
23:48 shipping all the sales and marketing off to someone else and then really focusing
23:51 on just getting those reps in and finding I mean in your case you get to
23:55 make a ton of money, build a dev team, learn how to run one of these things and
23:59 get to spot great in this case voice AI opportunities off the back of it and
24:03 they've got the cash flow and the dev knowhow to be able to build it. Uh I
24:06 think it's a it's a really really good way people should be really eyeing up
24:08 next year if they don't necessarily want to do the content side or the like
24:12 running ads. I mean, you might be able to tell that I'm not the sales guy, the
24:17 like the hard pusher. So, for me, it was really the perfect way in order to build
24:22 my agency because I mean, as you see, it's it's a no-brainer offer. And
24:27 no-brainer offers, they are easy to sell because they provide incredible value.
24:31 And that's why I think it's a it's a perfect offer even for for people who
24:36 really don't want to like step outside do lots of sales have who don't want to
24:41 deal with all the negativity the negative feedback but here you just have
24:45 to sit in your cabin basically and build. If you're a business owner who's
24:48 interested in what generative AI can do for your business you can get in touch
24:51 with me and my team at Morning J.A.Iai in one of the links in the description
24:55 below and we can start your entire AI transformation process going all the way
24:58 from the education and training of your staff to the identification of the best
25:01 AI use cases for your company all the way through to development and beyond.
25:04 We have worked with some of the world's biggest sports teams and also publicly
25:07 traded companies. So rest assured you are in good hands. What would you say is
25:11 the timeline for someone if they are starting off say they're one of my many
25:14 people in the audience who have got a bit of a bit of skills in AI automation
25:17 maybe they've done some stuff on May 2018 they built a voice agent here or
25:21 there they've been dabbling for them to get to the point where they have uh
25:25 basically latched on to one of these platforms found a platform latched on to
25:28 them and started to get their first few leads to really prove themselves whether
25:32 that's including making a bit of YouTube content to get noticed or just going in
25:37 the community being very active what's the the sort of timeline you'd say from
25:41 starting and picking a platform to being able to actually get some leads and be
25:44 in the in the green making money. >> So we started to make content about
25:49 phono in March I believe and then by May we already received our first lead. So
25:54 it was basically 3 months. >> Would you recommend that they pick a
25:57 couple platforms and say hey here's three platforms that I'd like to learn
26:01 to use for one and then to try to build a relationship with. And so you kind of
26:05 diversify your risk a bit. And so say you're making videos on three different
26:08 companies. Um you're learning three different uh different platforms at
26:12 once. And then you try to make moves on on all those three over that time and
26:15 hopefully start to get leads within two or three months. >> I mean it depends on how much time you
26:20 have, right? If you have time to make content on numerous softwares and if you
26:24 have the time to make multiple YouTube videos a week, obviously that's the best
26:29 you can do. But if you just if you just have limited time, it makes much more
26:34 sense to just make videos about one specific solution because that way you
26:39 position yourself as an expert. You niche down and the software company will
26:45 love that because obviously I mean if I make content on Vapi on retail, on voice
26:50 flow, these companies will think hey like he's trying to poach everyone. But
26:55 if I just make content on BPI, people will know, okay, I want to work with you
26:58 actually. >> That's good to know. Um, what else you got?
27:03 >> Yes. So, let's hop over here on like my strategy on how to become the main
27:08 partner of a software solution because in my opinion, that's the moment when it
27:12 got really interesting for us. We've at first been one of many partners. I mean
27:16 there's tons of people who want to make money with AI and who think that voice
27:21 AI is such a such an amazing trend to hop on and that's why there were many
27:27 partners who got leads and somehow you need to differentiate yourself right in
27:32 in order to get more leads than others in order to scale this actually because
27:36 you can't run an agency with five leads a month and that's why I've developed
27:40 this super simple framework in order to integrate more closely with the software
27:44 company a big learning for us was to product ties. In our case, as I already
27:48 explained, we have a small setup where we do very simple prompting and then a
27:52 large setup where we do more complex integrations. And that way, it becomes
27:57 easier for the software company to actually sell the solution because in
28:02 many cases, you know, the work, right? Doing or writing a whole lot of quotes
28:08 is difficult. You really need to know uh what you're going to be quoting, how
28:13 long it's going to take to do the setup. Yeah, but in our case like basically
28:17 like a a sales employee can sell it because it's super easy to know hey
28:22 person needs API integration we just sell this package person doesn't need
28:26 API integration we sell that package then afterwards we as I said we try to
28:32 incentivize the software company so we do a revenue split so you can you can
28:40 give 10% 15% 20 25% to the software company as a kind of kickback or
28:44 affiliate fee because that way the software company is even more
28:49 incentivized to give you leads. Third, you really try to optimize the whole
28:55 process because we do a whole lot of setups. So there's uh quite a lot of
29:01 repetitive work. So what we did is we basically built an automation where we
29:06 take the transcripts of Fireflyy's AI and turn them into prompts for the voice
29:10 agent platform. And that's how we are able to not like as you can see here it
29:16 includes eight hours of work here and 16 hours of work here and that's how we can
29:21 actually yeah deliver our setup within the specified time frame. That's just a
29:26 little optimization you did to get the like essence of the company I guess
29:30 quickly. Oh no, the Fireflies transcripts from the sales calls like
29:33 the discussions you had. >> Like we do a first call with the
29:38 Fireflies uh noteaker inside and then we take all of the text by Fireflies and
29:42 turn it into the first prompt for the agent. And obviously by now we've done
29:47 so many setups that we really know which prompts work for that specific solution.
29:52 And yeah, we trained our uh Google Gemini model on that. >> Great. It's super smart.
29:57 >> Yes. Then afterwards, we tried to improve the collaboration. So we set up
30:02 a shared CRM system where the software company actually sees the current status
30:07 of the project. So that way they don't have to ask us, hey, like how's the
30:11 progress here, how's the progress there, but instead they see everything in their
30:15 own dashboard. And we also see like who's the like contact person on our end
30:20 and on their end which really improves the collaboration. And I think it's
30:24 quite essential here again to do that in order to differentiate yourself from
30:29 other uh agencies because you really want to show ownership because most
30:34 agencies I mean they want to make money right but we want to make money while it
30:40 feels for the software company as if we were part of their team. I think that's
30:44 the ultimate goal of collaboration. How we achieve that as well is by aligning
30:48 with the company doing weekly calls where we also talk about the difficult
30:53 things for for instance who takes care of customer support afterwards or how do
30:58 we handle these scenarios and I think it's quite important to have regular
31:02 checkups because that way you are not just collaborators but you become
31:07 friends over time as well and I mean that's the best factor in order to
31:13 improve your stickiness kind of and like finally you have to upsell because I
31:17 mean just doing the doing the voice agents is it's fun right you make a bit
31:22 of money but the real money comes afterwards and as I already explained
31:27 before yeah you can really dive deep into n workshop workshops or stuff like
31:30 that super easily >> yeah it's interesting there there may be
31:35 a an opportunity for you to even like sell your agent when they look to say if
31:39 they're growing fast enough and they have the money they'd be able to go hey
31:42 we want to buy your agency and like take all your systems and process
31:46 so that we can have our own internal team just like like a Vappy does. So I
31:49 think that's an interesting thing that you could I don't know if that's come up
31:52 in conversations but I'd say it has come up in conversations internally for them
31:56 um that hey look if we wanted to get our implementation partner uh we've got
31:59 Linus and his team here that we could potentially uh acquire. So I think that
32:03 sets you up really nicely. >> Yes. Yes. Obviously I mean the founder
32:08 of the software company he doesn't want to take care of it himself. He doesn't
32:13 want to be the one running an agency dev team. He wants to grow the company. So
32:18 yeah, I think it really makes sense to uh to acquire a good partner because you
32:25 already like he would be like he was he was able to validate the way we work
32:27 together. >> Cool. Okay. I guess we'll uh we'll keep tabs on that and see what happens. But
32:31 what else you got for us? >> Now I want to talk about my favorite
32:36 part about this model, which is that it doesn't need you as a founder. Before we
32:41 worked together with our software partners, I was really the one doing all
32:47 of the work because the work was so different all of the time that was
32:52 really hard for me to outsource it to like to new team members. Uh like for
32:57 instance, if you have if you build custom N&N workflows, you really need a
33:02 deep expertise. And I mean I was never a developer, but I started in 2020
33:07 building easy workflow automations. So it takes a bit of time to think like a
33:12 developer and I mean the stuff we do is super repetitive and you don't have to
33:18 be an incredibly charming salesperson. You don't need to be an expert on NN but
33:23 the delivery and all of that is super simple in my opinion to build a
33:27 profitable agency. You simply need two things. You need customers and you need
33:33 uh a product and a delivery in order to make these customers happy. And we have
33:37 all of that. We get the leads from the software company. We have productized
33:42 our offer. And now comes the final bit. If you don't want to be the one actually
33:47 being employed in your company, but you want to be the one who runs the company,
33:52 you need a standardized delivery. And we have exactly that. So we start off with
33:56 a like teleform where the customers fill out what they want. Then afterwards, we
34:01 do a first call where we clarify all of the things being mentioned in the telly.
34:05 Afterwards, we do the development. And I've created a very thorough
34:09 documentation for all of our new employees. So I don't have to teach them
34:13 how to build an integration, how to use Nadn, how to use phono, but instead they
34:18 yeah, they just read through the manual. Obviously they are like they are open
34:23 and I'm I'm very open to answer their questions, but it's also much more fun
34:27 for them if they really know how their job is going to look like and also like
34:33 how they do it in the best way possible. And after the whole development uh
34:38 cycle, we have some feedback, then we go live and then we have a final feedback.
34:42 So the process is super standardized. You don't need to have a an amazing gut
34:45 feeling in order to do that. But instead, we have a team of three working
34:50 students and two freelancers. It's quite obvious that you don't have to pay €150
34:56 an hour in order to employ these people, but for them, they get to like uh they
35:01 get to deliver value value quite quickly. And at the same time, it's fun
35:06 and interesting for them because it's a a huge learning opportunity and we can
35:11 still pay like top of the market salaries for this kind of work.
35:14 >> Love it, man. I I think I speak for every general AI agency owner right now
35:19 that uh we are extremely jealous of of how systemized that is cuz man, that uh
35:23 the thought of actually being able to step out of the out of the business is
35:26 is a dream for everyone. And it sounds like you've got to got to that point.
35:31 And that comes from having a stable lead source that doesn't require you to be
35:35 pouring uh huge amounts of time into the marketing side. Of course, the sales
35:38 portion being largely systemized and handled by the other people and also the
35:44 uh the productized nature of this and of course being able to build the systems
35:47 off the back of that because you can't build systems if you don't have a a
35:50 product or a repeatable offer. So congrats on on this man. This is really
35:52 awesome to see. >> Yeah, thank you so much. And I mean,
35:56 yeah, be before we before we discovered that model, before the relationship
36:01 played out the way it did, I was really, yeah, I mean, I was struggling in some
36:05 way because I felt like I'm working 24/7, but the whole agency isn't growing
36:11 because I'm the one who is actually doing all of the work. And since it's
36:15 been so repetitive, >> it's >> you would have been doing your YouTube
36:19 content and taking all the sales calls and trying to scope them and then
36:23 handling the the management of the of the projects as well. Right.
36:26 >> Yeah. And I mean, every project was different and that's why I always like I
36:31 mean my like I always had to think about how I will actually approach this
36:34 project or like all of the different ones. And now all everything is
36:40 standardized and it's like a like good machine. It just runs.
36:43 >> I love it, man. Congrats. Yeah, thank you so much. And I mean running an
36:47 agency is not it's not the final goal, right? For I think for most of us the
36:52 agency was the best way to actually enter this incredibly interesting AI
36:57 market. But doing SAS, I mean you are the you are our role model, right?
37:01 You've built very like different kinds of SAS solutions because SAS simply
37:06 scales great. Uh if you look at YC companies, I mean that's that's the way
37:10 to go, right? So all of that free time, I mean, I I now use it in order to work
37:16 on new things, in order to advance my personal career. And that's how how we
37:20 also dived into what I already showed before that we've built our own SAS
37:24 platform now, which takes care of the whole appointment setting part. And it's
37:28 everything is it's based on evidence. It's based on our learnings. But I mean,
37:33 I was dreaming of building a SAS for quite some time, but you know the drill.
37:39 If you work in an agency or if you take care of client projects all of all day
37:45 long, it is very difficult to find free headsp space, find creative time in
37:51 order to work on these valuable things. So now I'm quite relieved that I can
37:56 actually hand over most of what I'm doing to my team and then really take
38:02 care of pushing our business to the next level. >> Less I love it, mate. This is textbook.
38:07 Um, exactly what I've I've always said this model is about. It's the on-ramp
38:10 for people to get into it, right? Like really, what regardless of your
38:13 background, you can learn a bit of AI automation here and there. You can learn
38:17 to vibe coding of course is a big uh big channel right now, but applying that
38:20 through the agency model, getting your reps in, allowing to build a sustainable
38:25 form of cash flow, having a dev team under you, learning how AI can actually
38:30 help business and practice uh does set you up for the kind of players that
38:32 you're going for right now. So, massive congrats on on your execution on this
38:36 and getting it to this point because this is definitely what a lot of people
38:39 will be looking up to uh at this point is being able to get the business
38:42 running like this and having the time to work on stuff they're really uh most
38:45 interested in. So, really really really appreciate you coming on here today,
38:47 man. Uh this has been incredibly valuable and something that people
38:50 should be really eyeing up and considering next year because when you
38:54 look at the operational differences between this and having to do everything
38:58 uh such as maybe you're making content, you're taking sales calls, you're
39:02 scoping the projects. Um any general AI agency owner knows that uh it's not the
39:08 ideal model, but it is a means to an end in terms of getting your experience,
39:11 maybe finding the direction you want to niche down, and you've definitely done
39:14 that. So people could look at this as a as a great way to find that consistent
39:18 lead source to specialize in a certain area and to be able to build a
39:21 relationship that allows you to get out of the business and rely on someone else
39:24 to do the sales and marketing for you. >> Yeah, exactly. I mean, if I think the
39:30 agency market is quite competitive, running an agency isn't that difficult.
39:35 And I mean, that's why we all love that model because it it is the model that is
39:40 very easy to execute. It's very easy to get started with. But at one point when
39:45 you want to scale, you want to justify high prices. But when the competition is
39:50 high, you very often have to lower your prices. But in our case, we don't really
39:56 have a competition because we don't compete with all of the other agencies
40:00 who really need to turn a profit while having a huge sales team running. We
40:05 don't have that like high of expenses. Instead, we can run an agency with a
40:10 very lean team and still turn a huge profit. And I think just to just to
40:13 finish off, this goes back to what I've been saying for a a very long time,
40:17 which is like you kind of almost don't need to follow the news and keep up with
40:22 the latest AI stuff. This the the growth of the technology and how the massive
40:25 leaps and bounds we've making over the past few years has taken us so far ahead
40:30 that there's still stuff from 2023 and 2024 AI that like you can apply to
40:35 millions and millions and millions of business. And what you found here is
40:38 like voice agents, a few different use cases. While things are running off into
40:41 the distance and there's all this new stuff happening, you can build a
40:45 sustainable and profitable business that's just helping everyone else catch
40:48 up to what we had basically at the start of this year or at the end of last year.
40:51 >> Yeah, totally true. I mean, we we we don't only have this model with voice
40:55 AI, we now also started to work with another company in the WhatsApp
41:00 automation space. Exactly like we use the exact same playbook but as you know
41:05 WhatsApp automation it's not something which was like discovered in 2025 but
41:11 it's actually like much more boring but still even with WhatsApp automation you
41:15 need integration into softwares like Soho Pipe Drive whatever and we yeah we
41:20 deliver value there as well. >> Love it man. Lionus appreciate you
41:23 coming on. If you guys want to get in touch with Lionus, check out his agency
41:26 uh or his social media. That'll be down in the description. But really
41:29 appreciate your time today, man. And um all the best for 2026. Not that you need
41:32 it by the sound of things. And I'm looking forward to if you get Frank up
41:35 and running, love to have you back on and have a chat about how you built that
41:37 and how you're scaling up. >> Amazing. Thank you, Liam. And see you
41:39 soon. >> So that is all for this episode of the podcast, guys. If you want to see
41:43 something similar that I really think you'd like, you can click up here to
41:46 watch another one. And remember, if you think you have a story worth telling,
41:49 some valuable insight, you can share with the community. You can fill out my
41:51 podcast application form in the description below. I'd love to have a
41:54 chat with you and get some exposure for your business. Aside from that, guys,
$

The Simplified AI Agency Model That PRINTS $35,000/m on Autopilot (copy this)

@LiamOttley 41:59 9 chapters
[AI agents and automation][solo founder and bootstrapping][revenue model and pricing strategy][marketing and growth hacking][e-commerce and conversion optimization]
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📚 Grab Linus' breakdown & all of my AI resources on Skool: https://bit.ly/4qxIpzh 📈 Become a Wildly Profitable AI Entrepreneur: https://bit.ly/49cCngl 🤝 Ready to transform your business with AI? Let's talk: https://bit.ly/4qv9LGe Learn how Linus built a $35K/mo AI agency with 80% profit margins and zero marketing by becoming the go-to integration partner for fast-growing AI and SaaS platforms. He’s breaking down his partner-led client acquisition model, how software companies send him ready-to-

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