0:02 I became a cash millionaire at 27 years old with software. But if I had to go
0:05 back and make my first million dollars in the next 12 months with AI, this is
0:10 exactly what I do. It's the same proven process that I took all my AI companies
0:14 at Martell Ventures through over the last year. And three of those companies
0:17 are already at a million dollars in revenue in less than 12 months. So, if
0:21 you've been thinking about building an AI company or already have one and want
0:25 to scale past the million, this video is your blueprint. Now, if at any point in
0:29 this video you think to yourself, I can't do this, you might not be cut out
0:32 to make a million with AI. But if you're one of the select few that are willing
0:37 to do the work, this video is for you. Starting with step one, sell before you
0:41 build. Let me tell you the fastest way to go broke with AI. Spend the next 6
0:46 months building a tool, then find out nobody wants it. You actually got to
0:51 flip it. You need to sell it first, then build it. I call it pre-elling. Here's
0:55 how it [music] works. The first thing is we have to find 10 potential customers
0:58 and ask them for advice. I'm going to give you the question to make this
1:01 really easy. Because I learned a long time ago, if you talk to a potential
1:04 customer and ask them for money, they'll just give you advice on why maybe you're
1:08 not ready. But if you ask for advice, they give you feedback and then they
1:12 sell themselves into buying from you. So the question you want to ask them
1:15 [music] is, what has been hard about your business that if you could automate
1:19 with AI, you would love to get that set up for yourself, right? Just ask them
1:22 those questions. And when they give you the answer, then you create the offer.
1:26 Which brings us to step two. That's usually when people say, "Well, how much
1:30 should I charge?" My rule is is whatever you would charge for the year, give them
1:33 a 50% discount. And the reason you're giving the discount is because you're
1:36 going to ask them for a case study. But what they're giving you in return is the
1:40 permission to use their name to then use that when you go talk to other
1:44 customers. And finally, you have to decrease the first time to value for
1:47 your customer. Meaning, you have to build a plan that goes from like they
1:51 gave you money to they got something as fast as possible. That's pre-selling and
1:55 it's easier than you think. But now that you understand you have to pre-sell, how
1:59 do you find the people to sell to? Which brings us to step two. Pick a boring
2:04 market. I have a rule. I don't like to sell to hot, exciting, flashin the pan
2:09 industries, things like marketing and technology, right? Crypto, ecom, course
2:13 selling. And I'm not saying they're an absolute no. The problem is is that when
2:18 you get into these shifts in fads, the fad could go away and you build a whole
2:22 business against something that won't be there in three or four years. [music] We
2:25 have to pick a market that's easy to get into that's going to value innovation.
2:30 It's like Jeff Bezos. He said, "Look, I don't care about what's new. I care
2:33 about what's true. What are customers going to care about in 10 years, 20
2:36 years that's not going to change?" Because if you can find these boring
2:39 markets that don't have a lot of competition, those are the ones that
2:44 typically have high margins and they're ripe for disruption and innovation. So,
2:48 how do you pick a boring market? Well, first ask AI. You can type, "Show me 20
2:55 boring industries with high average deal sizes where operations are still
3:00 manual." Okay? Why? Because AI will help you automate those manual processes. See
3:04 what I did there? And then the high deal size means that they're going to pay a
3:08 lot, not too much, not too low because people that have money are great to sell
3:13 to. So once you've got the boring market, how do you actually know what to
3:17 sell? The second within that market, we got to find a pain that they actually
3:21 have. So for an electrician, maybe it's the fact that they have missed calls
3:23 that they're always getting and they're losing jobs because those calls are
3:27 coming in after hours. See how that could be painful for somebody's trying
3:30 not to be tied to their work or when they're working they're actually getting
3:32 paid and they don't have time to answer a call. The third thing is we have to
3:36 figure out the benefits that are needed. If the person has these problems, what
3:40 are the key things that you're going to solve for them? So, for example, if it's
3:45 that they're not available to take calls, then you can use an AI software
3:52 like your Atlas and actually get paid to set it up for them so that it answer, it
3:56 qualifies, and it schedules calls while they're on a job being an electrician.
4:01 But you get paid by setting that up for them. See, the cool part is in this
4:05 world we live in, you can make money using AI tools that other people built,
4:10 but you're the person in the middle that sets it up for these business owners. By
4:13 the way, I have links to all the tools I'm going to mention in this video below
4:16 in the description, so you can click them if you want to check them out. But
4:19 if I had to make a million dollars with AI this year, again, I wouldn't start
4:24 with an idea. I would start with the boring market. So now that you know the
4:27 market you want to be in, next we have to lock in the math that keeps you rich,
4:32 not just busy. Step number three, pick your high margin model. Now margin is a
4:36 weird word. A lot of people don't understand it, but it's very simple. If
4:41 I sell a product for $5 and it cost me a dollar to make, my margin is $4. The
4:46 challenge is most people focus on revenue and it's a vanity. How much
4:50 money did you make last year? Oh, I made 100 grand. Well, if it cost you a
4:53 million to make a h 100red grand, it's not a business you want to be in. And
4:57 unfortunately, most people don't understand how to build the business in
5:00 a way that can make them a lot of profit. And why AI is so powerful for
5:04 this is that it can take your delivery costs where in the past you'd have to
5:07 pay somebody to do it and bring it down to almost zero because AI can automate
5:13 it. You want your AI business to feel like that high price, tiny cost. Charge
5:19 a lot for what you do, very low cost to deliver. And look, I've done the
5:22 research for you. So, here are the highest margin AI business models for
5:27 2026. The lowest one is AI services around 70% margin. Again, you can Google
5:32 or search on AI any one of these. The next level up is AI consulting around
5:37 80% margins. Then we go to AI digital products around 90% margins. And then
5:41 the one that I'm in and I love is AI software. A little bit more complicated
5:46 to do and they have around 95% margins. where I spent personally 93% of my time
5:51 all week building these companies. If I had to get rich with AI this year,
5:55 here's what I would do. First, I would start with an AI service or consulting.
5:59 That way, it gets me in the conversation with the customers. I learn the AI to
6:03 automate, but then I would try to productize it into a light software that
6:08 takes the workflow that I've documented, systematized, and packages it into a
6:12 software that other people can buy without me even talking to them. That's
6:17 how we get to 95% margin. So now we've got a boring market figured out and a
6:21 high margin model so you can make some profit. Now you need to find the right
6:25 person to sell it to. Step number four, create a high cash flow offer. Most
6:31 people sell AI, but truth is nobody wants AI. A business wants customers. A
6:36 business wants productivity. A business wants to reduce its cost. It doesn't
6:40 care if that's AI or freaking a thousand people. As long as what they're paying
6:42 and what they're getting, there's an ROI. Just so we're clear, margin is the
6:48 profit potential. Cash flow is how the money flows through the business. For
6:53 example, if I sell you a $1,000 solution that you buy from me, but then I got to
6:59 put out $500 of my own money because by the time I send you an invoice and then
7:02 your finance team gets it and they pay it, I got to put money out before I get
7:06 money back. That's where cash flow is important. These are the four steps to
7:11 avoid making the mistake of creating a cash flow crunch in your business before
7:15 you even get started. The first thing we have to do is when we're selling, we
7:19 have to sell one specific benefit. You can't try to sell anything they want.
7:23 So, for example, if I'm selling to electricians, I'm saying that I can get
7:27 them 10 more customers per week without answering a single phone call. See how
7:32 that's one specific result or outcome. The second is we have to package our
7:36 pricing so that we get paid as much as we can upfront before we incur any
7:41 costs. So, for example, maybe your service you're selling is $1,000 for one
7:44 month, but you might be willing to give them a discount if they go 6 months
7:49 upfront and you give them a discount to $4,000. So, that first conversation and
7:53 transaction is now four times more than the initial for 1 month, but you've
7:57 committed for a longer term. The beautiful part of this is it reduce your
8:01 potential churn, meaning customers that cancel and it increases the amount of
8:04 cash in your bank account early and upfront. Then we have to implement
8:09 scarcity because the truth is is we have to give people a reason to buy cuz if
8:12 they won't, they'll just put on to-do list and think about it later. So I like
8:16 to say that we're opening up 10 founding spots. After that, the price is going to
8:20 go up cuz you say, "I only got 10 spots. I don't have all the time in the world.
8:23 It's just me right now and I only have so much capacity." So you can use that
8:27 to create scarcity and get the person to make a decision versus them just sitting
8:31 on their hands and waiting. And lastly, we want to add a bonus so that we give
8:35 them a reason to make a decision today. But the best bonuses kill objections. So
8:40 for example, maybe they're like, "Hey, I want to do this, but I'm worried that my
8:42 team doesn't have time to actually implement what you're selling." You say,
8:46 "Cool." Well, because you're one of our first 10 customers, we actually have a
8:50 bonus we want to add where we come in and we train your staff. Normally people
8:54 are going to invest $5 to $10,000 to do that, but because you enrolled at the
8:57 sixmonth level, we're going [music] to do that for free. See how it's a bonus
9:01 that deals with their objection. Do that every time and you will get more deals.
9:06 If you want to get rich with AI or business in general, you just can't sell
9:10 your hours. When you sell the result, then you're motivated to become more
9:14 effective at getting the result. And anytime you can improve with automation
9:20 or AI or training your staff better, the improvement you keep. And by the way, I
9:25 spent years testing and tweaking offers until they converted fast. [music]
9:29 Then I turned it into a simple plug-and-play template. If you want my
9:33 exact offer template that you can copy and paste for your AI business, find me
9:37 on Instagram and DM me the words YouTube offer or just click the link below in
9:40 the description. I'll send that over to you. Cool. So, you have an offer. Now
9:45 what you need to build your product. Step number five, you have to build your
9:51 AI MVP. So MVP stands for minimum viable product. Essentially, most people hear
9:55 product and they think, "Oh, now I have to go hire a bunch of engineers and
9:59 developers and build a bunch of stuff." And guess what? You don't. There's a
10:02 bunch of tools you can use to build the product I'm going to teach you about in
10:06 a second. But the idea is for it not to be perfect and not beautiful, but for
10:11 that it just works. It's like this guy was talking to an event once. He was
10:16 showing me his product, okay? Fancy, beautiful, mobile, all the bells and
10:20 whistles. And I was like, "Well, how did you build it?" He's like, "I hired an
10:23 agency and it cost me $100,000." And I'm like, "Cool. Is anybody using it?
10:28 Customers yet?" "No, not yet." And I'm like, "You spent all your time on
10:32 functionality to make it look good, but never asked, "Does it actually deliver
10:36 value for the customer?" So, what I want to share with you is how to build an MVP
10:41 that actually gets results, not just looks good. Best part is you only have
10:44 three options. The last one's the most advanced, but it's where I spend most of
10:48 my time. The first is a no code platform. When you look into these tools
10:54 like a Zapier or a make.com or nadn essentially, you can take any manual
10:59 process using AI and automate it. There's even tools like go high level
11:03 that are CRM and funnel builders or things like lovable where you can just
11:07 type to it and it'll build apps that solve problems for customers. The key is
11:12 spend the least amount of time configuring your automation so that it
11:16 gets a result for a customer. If you have to do it manually first so you just
11:19 even learn the steps of how it needs to be automated. That's probably a better
11:23 place to start than to just pay somebody to come in and build you something super
11:28 custom and coded. The second option is to use an AI assisted code platform.
11:32 What's called the Gentic programming. Those are tools like Replet or Cursor or
11:38 Google's anti-gravity platform. It's not as simple as just prompting like a
11:43 lovable, but it's way more configurable. Every one of my engineers in my venture
11:48 studio uses one of these platforms to write the code. The third option is a
11:52 hire an AI developer to build it for you. Now, most people get burned because
11:56 they hire somebody. They say they can build the thing. They give them all
11:59 their money and then all of a sudden the product they get back is crappy, buggy,
12:03 or just doesn't [music] work. The best way to test for this is if you're going
12:07 to hire a developer, give them a tiny test project first. I like to look on
12:11 upwork.com or call my local college. The key is is the MVP not only has to be
12:16 simple, but it has to add value. If you don't show it to a customer and they go,
12:21 "Oh, that's cool." Then it doesn't work yet. So now you have an MVP. your AI
12:25 system works either through automation or custom code. But the next problem is
12:29 if you don't automate the delivery after you sell a customer, you will drown in
12:34 client work. Step number six, automate delivery. The biggest mistake that
12:38 happens for entrepreneurs is not being prepared for success. One customer, no
12:44 problem. Three customers, I can get it. Five to 10, now I have to use project
12:48 management software. I have to have a support email, maybe a support phone
12:52 call. And if you don't get ahead of it to automate it, that pressure can
12:55 actually take you out of business. Here's my rule. Automation can turn your
13:01 business into a machine, one that works while you sleep. So, here's how you map
13:06 your four-step delivery system. First is the purchase, the moment somebody checks
13:09 out. Okay? So, you're probably going to use Stripe to accept payment. That kicks
13:14 off a notification. The second is once you get that purchase, okay, and you can
13:17 do it manually or you can ask them to click a link and buy from you. that'll
13:22 trigger access into your software or even into your community. My brother
13:25 sells houses and as soon as somebody puts a deposit, it sends an email to add
13:29 them to the project management software that the client's going to use to pick
13:33 all the options for their custom home. So, it works for any industry. The third
13:36 step is onboarding. Think [music] I bought something. Now, what happens
13:40 next? Well, ideally, you give them the software you just built or you might
13:43 give them the ability to schedule some time with you so that they can schedule
13:47 a review of how the software needs to be set up, right? and that whole process is
13:51 automated. The fourth step is support. Think about all the questions that
13:53 they're going to have for you. So, if you want to get rich this year, you
13:57 can't be manually onboarding clients over time. You have to build a delivery
14:02 system that feels like a vending machine and it's automated and it works every
14:06 [music] time. So, now you've done everything. You've got the business
14:08 model, you got the product, you got the customers, you've automated your system.
14:12 This is how we scale in 2026. But you have to be careful because if you're too
14:17 greedy or worse, not greedy enough, it might be all for nothing. Which takes us
14:21 to a hidden step that very few people consider. Step number seven, getting
14:25 long-term greedy. A long time ago, one of my mentors, this guy named Steve,
14:29 said there's two types of greed. There's short-term greedy, and then there's
14:32 long-term greedy. Short-term greedy might get you what you want today, but
14:36 it stops you from getting what you want long term. What he was trying to say is
14:40 that I could ask for the investment terms I wanted today and people will pay
14:43 for it, but then I'm going to have investors that I might not need for the
14:47 long-term journey. Where he said, if I'm long-term greedy, then I'm going to give
14:51 my investors the right terms to capture the right investors so they support me
14:55 over the long term. You can only get rich this year by wanting to build an
15:00 empire for the next 50 years. If you don't fall in love with the idea of
15:05 making money over a long period of time, then your desire to find the flash in
15:09 the pan will actually be your kryptonite. That's why being long-term
15:13 greedy is always broken down into the three S's of wealth. The first S is
15:17 sell. This is the skill you need to develop. You get your first client, you
15:21 start to get the machine turning. Okay. The second S is scale. Once you get
15:25 dozens of customers, then you have to scale it up. You have to tighten your
15:29 systems, which stands for save yourself time, energy, money, and stress. You
15:32 raise your prices because you're adding more value. You improve your offer. You
15:36 work on your team. You get to a place where it almost feels easy. But that's
15:41 where we go to the third S, which is stack. Once you have one machine working
15:45 really well, which every business can get to a place where it's producing
15:50 cash, you can now add other offers or other products on top of your service
15:54 either through partnerships for things that you like or you build yourself or
15:59 you could even buy other AI companies to sell into your existing customer base.
16:04 That is the goal is to build an empire. It's to create a life of unlimited
16:09 creation you never have to retire from. Most people that start businesses are
16:13 very creative people and they think the bigger I get, the harder it's going to
16:18 be. And the opposite actually happens at scale because the bigger you get, the
16:22 more resources you have to invest in really smart people that are going to
16:26 come in and help you co-create that future with you and make your life
16:30 easier. So, here's the deal. Anybody watching this can do what I just shared.
16:35 It doesn't require any special schooling or a trust fund or anything. You just
16:39 have to talk to customers. But what it will teach you along the way is to
16:44 strive to become your 10.0 self, the best version of yourself. That is one
16:49 way of being successful. But if you want to live a life of fulfillment, yes, 10.0
16:54 self is what you're after. But the other side of that is to give yourself away.
16:58 Share your strategies with the world like I'm doing here. Now, I don't want
17:03 you to just watch this. I want you to do something with it. So find me on
17:08 Instagram and DM me the words YouTube offer and grab my template. Build an
17:13 offer that you can start selling this week. Find the customers, ask the
17:18 questions, be curious, but I need you to win this year. 2026 is your year. AI is
17:24 still early and the companies are out there waiting for your call. And if you
17:29 want to learn the nine highinccome AI skills you need to get rich, click the
