// transcript — 383 segments
0:00 Introduction & Business Overview
0:02 This oneperson business idea takes nothing to get started. And the best
0:05 part about this business is that everything that you need to learn to be
0:08 able to run this company, you can learn online. All you need is a laptop and an
0:12 internet connection and you can get started with this. And the best part
0:15 about this business is that a lot of it can be automated with AI. And that's how
0:18 you can run it as a single person. This is this new type of business that's only
0:22 possible now with this new AI technology. And in this video, I'm going
0:25 to show you step by step how to create this company. Hi, I'm Cody Schneider. I
0:29 have 15 plus years of experience building online companies. And if you
0:32 like content like this, subscribe to this channel right now. Over 80% of the
0:36 people that watch my videos aren't subscribed. And by subscribing, you help
0:39 support this channel. And today, you're going to learn why this is a good
0:42 business to start, the skill sets you need to be able to operate this
0:45 business, how to get your initial clients, and how to automate as much of
0:49 this business as possible so that you can run this as a single person. And the
0:51 business that you're going to be building today is a webinar content
0:55 repurposing company. And don't worry, I'm gonna explain what that means in
0:58 just a second. But first, let's take a look at the data together about why this
1:02 is a good business for you to start. All right, so the graph that I'm showing you
1:05 here is for content repurposing. And what this basically means is taking a
1:09 long form piece of content and turning it into smaller bite-sized pieces of
1:12 content for social media. And now, let's look at the data together. Look at the
1:15 growth of this over the last couple of months. So, in August of 2025, the
1:20 search volume was 1,600 a month. And just a year ago, in August of 2024, it
1:27 was 340. So, it's almost tripled if not 4xed in that period. So, why I'm showing
1:31 you this is because you always want to start businesses that are riding a wave,
1:35 a larger trend that you can attach yourself to, like a barnacle to a whale.
1:38 If you do this, you're not going to be fighting to swim upstream. You're just
1:42 going to be tapping into something the market already wants. So, that's one
1:45 piece of data. And the other piece of data we're going to look at is the
1:48 percent of B2B companies that run webinars. So, first off, what's a B2B
1:53 company? A B2B company is a businessto business company. So it means that
1:55 they're building a product that they sell to other businesses. And then we're
1:58 looking at what percentage of those run webinars. And the numbers are crazy,
2:03 right? So 61 to 67% of B2B companies run webinars. That's more than half. And the
2:08 majority of them are using this for lead generation. They basically use these to
2:11 sell people for their product or service. And so if we take these two
2:15 data points and combine them together, content repurposing plus a lot of
2:19 companies doing webinar creation, we can arrive at this conclusion that people
2:23 are looking for content repurposing for their webinars, specifically companies.
2:27 And that is the company again today that I'm going to show you how to create. All
2:29 right. So now that we've looked at the data, let's actually walk through this
2:32 process of how do you go about doing this. So, first let's just build a quick
2:36 diagram explaining the process so that we can actually see in a visualization
2:40 what this will look like from an operation standpoint. So, the first
2:43 thing that you're going to do is take a webinar from a client and then you're
2:47 going to go and transcribe that webinar. And then once I have that transcription,
2:51 I can repurpose this into all these different types of media. And so, a
2:54 couple ideas that just immediately come off the top of my head are creating lead
2:58 magnets. I'll explain what those are in a second. LinkedIn posts and then
3:02 newsletters, specifically email newsletters. And so these are three
3:05 different content types that you can make for your clients. But let's also
3:08 just go and do some research together for the other content types that people
3:11 would want to use for webinar repurposing. So I'm going to go to
3:14 Perplexity and I'm going to ask what other content types would people use
3:19 webinars for content repurposing? What are the outputs that they would
3:22 transform those webinars into? And the application I just use there to
3:25 transcribe is called Super Whisper. It's my friend's company. You should go sign
3:28 up for it. And now I'm just going to go and run that query. And so blog posts
3:32 could be another one that we do for them. And there's some other good ones
3:35 in here, specifically like infographics and like short form content, but those
3:40 are a little bit more in-depth from an output standpoint, like the creative
3:43 process of building those. So I'm just going to focus on the written content
3:46 because it's just going to be an easier deliverable that I can hand off to my
3:49 client. So now we have these four different content types that we're going
3:53 to offer as a service to our customers. And the reason that we're doing all of
3:56 this is we're trying to get more and more people to join future webinars. So
4:02 what we do is we take the webinars that they have, we turn them into
4:05 transcriptions. We then turn them into each of these content types. And these
4:09 content types go and they feed back into an email newsletter that then promotes
4:13 the next live webinar. So let's walk through this whole flow together so that
4:16 we can express the reasoning behind this. So they host a live webinar. This
4:20 turns into a webinar recording. We take that webinar recording from our client.
4:24 We transcribe it. we turn it into all these different forms of media and these
4:28 forms of media then grow the email newsletter and then that email
4:32 newsletter is used to promote the next live webinar. So it creates this
4:35 virtuous flywheel and that's the whole flow of this company. And the value of
4:38 this is that the more people that show up to these webinars, the more money
4:42 this company makes. And a lot of companies have a huge back catalog of
4:45 webinars that you can go to them and say, "Hey, I'm going to resurrect that
4:49 old content, that content library you already have. You don't have to do any
4:51 new work. I'm just going to make more content from that content library. All
4:54 right. So, now that we've talked through the process, let's actually get into the
4:58 tools that you need to use to be able to actually execute this. So, so first off,
5:02 you'll need to have a transcription software. You can use something like
5:05 Swell AI for that transcription. Within Swell, you can take a customer's YouTube
5:10 URL or just upload a file and then it's going to make a transcription of that
5:13 long form piece of content. So, once you have that transcription, you then can
5:17 take that and go to something like Chat GPT or Claude. And I'm going to build
5:20 that first piece of media. I'm going to say, "Turn this into a lead magnet." So,
5:24 let me prompt that now. Turn this transcript into a lead magnet. List the
5:28 most important insights. Provide as much business value as possible. And then
5:31 below that, that's where I'm going to paste that transcript. And so now, this
5:36 is going to write a lead magnet sharing all of the details of that source
5:40 material. And once you have that first draft of your document, you then can
5:44 take that and put it into a Google doc. And then this is where you go in and you
5:48 would humanedit this before you hand it off to your client. And I know at this
5:51 point you're thinking, Cody, why would somebody pay me to do this? And the
5:55 reason is because first, they don't understand how to do this. Second, they
6:00 don't have a ton of time to execute this on their own. They just want to be able
6:04 to pay somebody that consistently does this in the background. And this is
6:07 actually how I would structure the company. I would say, "Hey, I will do
6:11 unlimited webinar repurposing. These are the content types I'll do for you. We'll
6:14 do as many revisions as you want." and then you charge them a flat fee for that
6:18 service. And so for each of these content types, you would go and do the
6:20 same thing. You would write LinkedIn posts, email newsletters, blog post.
6:24 Let's do the LinkedIn post together. So now I would go and say list 10 insights
6:29 from this episode. And now it's going to generate a new artifact. And then I
6:32 would follow up by saying now write a post about each insight mobile
6:36 formatted. And this is now going to go and write a post about each of the
6:40 insights that I created above. So I just created that prompt chain. And what's
6:43 great is that whole thing can be automated by using an automation tool
6:47 like make.com or Zapier. I'm going to talk about that in a second, but let's
6:50 not get ahead of oursel. And I just need to play with this prompt to figure out
6:54 the output that I'm looking for. You can also provide it source material of like
6:57 your client's posts to mimic the style that they're doing. But once you found
7:01 these posts, same thing. Get them into a document, share with your client to get
7:04 that feedback. And then you can do the same for newsletters and do the same for
7:08 blog posts. Now, let's talk about that whole process that I just described. To
7:11 automate this workflow, you don't want to have to go through the whole process
7:15 of creating each of these individual pieces of content every time. So, what
7:18 you're going to want to do is use a software like make.com or natn to
7:24 automate that creation process. And the whole flow or how I would structure this
7:27 is I would take the transcript and then I would drop it into an automation and
7:31 then I would have an automation that would make each of these individual
7:35 pieces of content. And just for the sake of this video, I'm not going to go into
7:38 the whole make automation workflow build, but make isn't hard to learn
7:41 whatsoever. Just go to YouTube and search make.com beginner tutorial.
7:45 There's tons of these videos. In about 2 hours, you can learn everything you need
7:48 to automate what I just showed or talked to you about. And then the other
7:52 solution that you can use is N8N. NADN is also super powerful for AI automation
7:55 workflows. To learn and do the same thing, go to YouTube. And the reason
7:59 that I'm talking to you about these AI automation tools is because this is the
8:02 future of online businesses and why they can be run so profitably. It's because a
8:06 lot of the back-end work you can automate with these AI automation
8:10 workflows. So instead of needing 10 people, you just need one person to
8:13 create an output volume that's necessary to service your clients. And what I mean
8:17 by this can run at a really big margin is because you can go and charge about
8:22 $1,000 to $2,000 per month for a done for you package. So, how I found this
8:25 data is what can I charge for content repurposing webinar agency productized
8:29 service. But again, if you're just a single person and you've automated that
8:32 backend and you're charging people $2,000 a month for unlimited content
8:37 repurposing, if you go get 10 clients and you're charging $2,000 a month,
8:41 that's $20,000 a month that you can make with no employees. And that's a
8:45 basically a pure profit business besides your labor costs. All right. And before
8:49 we move on on how to get clients, I just want to re-emphasize the importance of
8:53 learning these AI automation skill sets. This is the future back end of any type
8:58 of agency or productized service. You need to learn these skills. But if you
9:00 don't have time to learn these skills, you can go and use a service like
9:05 talentfiber.com to hire dedicated AI automation specialists for your agency.
9:09 Talent Fiber is basically an outsourced HR company. They go and find you the
9:13 best AI automation specialists from the global workforce and then this person
9:17 joins your team. They work as an embedded employee. They work your time
9:21 zones, have perfect English, and if they don't work out, Talent Fiber will go and
9:24 replace that person for you. And the best way to use this type of employees,
9:28 basically have them embed into your company, look at the systems that you
9:31 have currently, have them automate as much of your company as possible, and
9:34 then just keep that automation engine running in the background so that you
9:37 can run your company with fewer employees, making it so that it's at a
9:40 higher profit margin. And the craziest part of this whole thing is that a US AI
9:45 automation specialist salary is $91,000 to $139,000 a month. It's a crazy crazy
9:50 number. But with Talent Fiber, you only pay 3K a month for an employee. And if
9:54 you do longerterm contracts, you can get them for even cheaper. They want to be a
9:58 partner with your agency and work with you long term. So if you want to get a
10:00 better profit margin out of your business, go to townfiber.com to learn
10:04 more. And finally, let's talk about how you actually get customers for this. So,
10:08 how I would go about doing this is I would go and I would find people that
10:11 are running webinars. So, I would go to LinkedIn. I would search webinar and
10:14 then events. Look at all these webinars. All of these companies that are running
10:18 webinars as their marketing strategy. You can reach out to all of them to
10:21 offer these services. And so, this is a great example. I'd find a company like
10:24 this. I would then go and open that company profile and I would look at the
10:27 people that worked at that company and then filter by the job title marketing.
10:32 And then each of these individuals, I would reach out to them through direct
10:36 message and say, "Hey, name saw that you do webinars. I do unlimited webinar
10:40 content repurposing. Can I do a webinar for free for you to show you my work?"
10:44 If you message enough people, you're going to get a response. And how you can
10:47 go about the messaging process is using this tool called Phantom Buster. They
10:52 have a LinkedIn auto messenger. And basically how this works is you provide
10:55 a spreadsheet of the LinkedIn URLs you're trying to reach out to and it's
10:59 going to go and automatically message those individuals. And that's how you
11:02 can do it for free. You don't have to do anything else to get started with this
11:05 business to get your customers. You just need to message enough people offering
11:08 these services. And then finally, I'm going to give you a pro tip on how you
11:12 can provide even more value to these people. Growing an email list is the
11:13 Pro Tips for Maximum Value
1:00 Market Data & Why This Works
1:02 is a good business for you to start. All right, so the graph that I'm showing you
1:05 here is for content repurposing. And what this basically means is taking a
1:09 long form piece of content and turning it into smaller bite-sized pieces of
1:12 content for social media. And now, let's look at the data together. Look at the
1:15 growth of this over the last couple of months. So, in August of 2025, the
1:20 search volume was 1,600 a month. And just a year ago, in August of 2024, it
1:27 was 340. So, it's almost tripled if not 4xed in that period. So, why I'm showing
1:31 you this is because you always want to start businesses that are riding a wave,
1:35 a larger trend that you can attach yourself to, like a barnacle to a whale.
1:38 If you do this, you're not going to be fighting to swim upstream. You're just
1:42 going to be tapping into something the market already wants. So, that's one
1:45 piece of data. And the other piece of data we're going to look at is the
1:48 percent of B2B companies that run webinars. So, first off, what's a B2B
1:53 company? A B2B company is a businessto business company. So it means that
1:55 they're building a product that they sell to other businesses. And then we're
1:58 looking at what percentage of those run webinars. And the numbers are crazy,
2:03 right? So 61 to 67% of B2B companies run webinars. That's more than half. And the
2:08 majority of them are using this for lead generation. They basically use these to
2:11 sell people for their product or service. And so if we take these two
2:15 data points and combine them together, content repurposing plus a lot of
2:19 companies doing webinar creation, we can arrive at this conclusion that people
2:23 are looking for content repurposing for their webinars, specifically companies.
2:27 And that is the company again today that I'm going to show you how to create. All
2:29 right. So now that we've looked at the data, let's actually walk through this
2:32 process of how do you go about doing this. So, first let's just build a quick
2:36 diagram explaining the process so that we can actually see in a visualization
2:40 what this will look like from an operation standpoint. So, the first
2:43 thing that you're going to do is take a webinar from a client and then you're
2:44 Step-by-Step Process Breakdown
2:47 going to go and transcribe that webinar. And then once I have that transcription,
2:51 I can repurpose this into all these different types of media. And so, a
2:54 couple ideas that just immediately come off the top of my head are creating lead
2:58 magnets. I'll explain what those are in a second. LinkedIn posts and then
3:02 newsletters, specifically email newsletters. And so these are three
3:05 different content types that you can make for your clients. But let's also
3:08 just go and do some research together for the other content types that people
3:11 would want to use for webinar repurposing. So I'm going to go to
3:14 Perplexity and I'm going to ask what other content types would people use
3:19 webinars for content repurposing? What are the outputs that they would
3:22 transform those webinars into? And the application I just use there to
3:25 transcribe is called Super Whisper. It's my friend's company. You should go sign
3:28 up for it. And now I'm just going to go and run that query. And so blog posts
3:32 could be another one that we do for them. And there's some other good ones
3:35 in here, specifically like infographics and like short form content, but those
3:40 are a little bit more in-depth from an output standpoint, like the creative
3:43 process of building those. So I'm just going to focus on the written content
3:46 because it's just going to be an easier deliverable that I can hand off to my
3:49 client. So now we have these four different content types that we're going
3:53 to offer as a service to our customers. And the reason that we're doing all of
3:56 this is we're trying to get more and more people to join future webinars. So
4:02 what we do is we take the webinars that they have, we turn them into
4:05 transcriptions. We then turn them into each of these content types. And these
4:09 content types go and they feed back into an email newsletter that then promotes
4:13 the next live webinar. So let's walk through this whole flow together so that
4:16 we can express the reasoning behind this. So they host a live webinar. This
4:20 turns into a webinar recording. We take that webinar recording from our client.
4:24 We transcribe it. we turn it into all these different forms of media and these
4:28 forms of media then grow the email newsletter and then that email
4:32 newsletter is used to promote the next live webinar. So it creates this
4:35 virtuous flywheel and that's the whole flow of this company. And the value of
4:38 this is that the more people that show up to these webinars, the more money
4:42 this company makes. And a lot of companies have a huge back catalog of
4:45 webinars that you can go to them and say, "Hey, I'm going to resurrect that
4:49 old content, that content library you already have. You don't have to do any
4:51 new work. I'm just going to make more content from that content library. All
4:54 right. So, now that we've talked through the process, let's actually get into the
4:58 tools that you need to use to be able to actually execute this. So, so first off,
4:59 Required Tools & AI Automation
5:02 you'll need to have a transcription software. You can use something like
5:05 Swell AI for that transcription. Within Swell, you can take a customer's YouTube
5:10 URL or just upload a file and then it's going to make a transcription of that
5:13 long form piece of content. So, once you have that transcription, you then can
5:17 take that and go to something like Chat GPT or Claude. And I'm going to build
5:20 that first piece of media. I'm going to say, "Turn this into a lead magnet." So,
5:24 let me prompt that now. Turn this transcript into a lead magnet. List the
5:28 most important insights. Provide as much business value as possible. And then
5:31 below that, that's where I'm going to paste that transcript. And so now, this
5:36 is going to write a lead magnet sharing all of the details of that source
5:40 material. And once you have that first draft of your document, you then can
5:44 take that and put it into a Google doc. And then this is where you go in and you
5:48 would humanedit this before you hand it off to your client. And I know at this
5:51 point you're thinking, Cody, why would somebody pay me to do this? And the
5:55 reason is because first, they don't understand how to do this. Second, they
6:00 don't have a ton of time to execute this on their own. They just want to be able
6:04 to pay somebody that consistently does this in the background. And this is
6:07 actually how I would structure the company. I would say, "Hey, I will do
6:11 unlimited webinar repurposing. These are the content types I'll do for you. We'll
6:14 do as many revisions as you want." and then you charge them a flat fee for that
6:18 service. And so for each of these content types, you would go and do the
6:20 same thing. You would write LinkedIn posts, email newsletters, blog post.
6:24 Let's do the LinkedIn post together. So now I would go and say list 10 insights
6:29 from this episode. And now it's going to generate a new artifact. And then I
6:32 would follow up by saying now write a post about each insight mobile
6:36 formatted. And this is now going to go and write a post about each of the
6:40 insights that I created above. So I just created that prompt chain. And what's
6:43 great is that whole thing can be automated by using an automation tool
6:47 like make.com or Zapier. I'm going to talk about that in a second, but let's
6:50 not get ahead of oursel. And I just need to play with this prompt to figure out
6:54 the output that I'm looking for. You can also provide it source material of like
6:57 your client's posts to mimic the style that they're doing. But once you found
7:01 these posts, same thing. Get them into a document, share with your client to get
7:04 that feedback. And then you can do the same for newsletters and do the same for
7:08 blog posts. Now, let's talk about that whole process that I just described. To
7:11 automate this workflow, you don't want to have to go through the whole process
7:15 of creating each of these individual pieces of content every time. So, what
7:18 you're going to want to do is use a software like make.com or natn to
7:24 automate that creation process. And the whole flow or how I would structure this
7:25 Pricing & Revenue Potential
7:27 is I would take the transcript and then I would drop it into an automation and
7:31 then I would have an automation that would make each of these individual
7:35 pieces of content. And just for the sake of this video, I'm not going to go into
7:38 the whole make automation workflow build, but make isn't hard to learn
7:41 whatsoever. Just go to YouTube and search make.com beginner tutorial.
7:45 There's tons of these videos. In about 2 hours, you can learn everything you need
7:48 to automate what I just showed or talked to you about. And then the other
7:52 solution that you can use is N8N. NADN is also super powerful for AI automation
7:55 workflows. To learn and do the same thing, go to YouTube. And the reason
7:59 that I'm talking to you about these AI automation tools is because this is the
8:02 future of online businesses and why they can be run so profitably. It's because a
8:06 lot of the back-end work you can automate with these AI automation
8:10 workflows. So instead of needing 10 people, you just need one person to
8:13 create an output volume that's necessary to service your clients. And what I mean
8:17 by this can run at a really big margin is because you can go and charge about
8:22 $1,000 to $2,000 per month for a done for you package. So, how I found this
8:25 data is what can I charge for content repurposing webinar agency productized
8:29 service. But again, if you're just a single person and you've automated that
8:32 backend and you're charging people $2,000 a month for unlimited content
8:37 repurposing, if you go get 10 clients and you're charging $2,000 a month,
8:41 that's $20,000 a month that you can make with no employees. And that's a
8:45 basically a pure profit business besides your labor costs. All right. And before
8:49 we move on on how to get clients, I just want to re-emphasize the importance of
8:53 learning these AI automation skill sets. This is the future back end of any type
8:58 of agency or productized service. You need to learn these skills. But if you
9:00 don't have time to learn these skills, you can go and use a service like
9:05 talentfiber.com to hire dedicated AI automation specialists for your agency.
9:09 Talent Fiber is basically an outsourced HR company. They go and find you the
9:13 best AI automation specialists from the global workforce and then this person
9:17 joins your team. They work as an embedded employee. They work your time
9:21 zones, have perfect English, and if they don't work out, Talent Fiber will go and
9:24 replace that person for you. And the best way to use this type of employees,
9:28 basically have them embed into your company, look at the systems that you
9:31 have currently, have them automate as much of your company as possible, and
9:34 then just keep that automation engine running in the background so that you
9:37 can run your company with fewer employees, making it so that it's at a
9:40 higher profit margin. And the craziest part of this whole thing is that a US AI
9:45 Client Acquisition Strategy
9:45 automation specialist salary is $91,000 to $139,000 a month. It's a crazy crazy
9:50 number. But with Talent Fiber, you only pay 3K a month for an employee. And if
9:54 you do longerterm contracts, you can get them for even cheaper. They want to be a
9:58 partner with your agency and work with you long term. So if you want to get a
10:00 better profit margin out of your business, go to townfiber.com to learn
10:04 more. And finally, let's talk about how you actually get customers for this. So,
10:08 how I would go about doing this is I would go and I would find people that
10:11 are running webinars. So, I would go to LinkedIn. I would search webinar and
10:14 then events. Look at all these webinars. All of these companies that are running
10:18 webinars as their marketing strategy. You can reach out to all of them to
10:21 offer these services. And so, this is a great example. I'd find a company like
10:24 this. I would then go and open that company profile and I would look at the
10:27 people that worked at that company and then filter by the job title marketing.
10:32 And then each of these individuals, I would reach out to them through direct
10:36 message and say, "Hey, name saw that you do webinars. I do unlimited webinar
10:40 content repurposing. Can I do a webinar for free for you to show you my work?"
10:44 If you message enough people, you're going to get a response. And how you can
10:47 go about the messaging process is using this tool called Phantom Buster. They
10:52 have a LinkedIn auto messenger. And basically how this works is you provide
10:55 a spreadsheet of the LinkedIn URLs you're trying to reach out to and it's
10:59 going to go and automatically message those individuals. And that's how you
11:02 can do it for free. You don't have to do anything else to get started with this
11:05 business to get your customers. You just need to message enough people offering
11:08 these services. And then finally, I'm going to give you a pro tip on how you
11:12 can provide even more value to these people. Growing an email list is the
11:16 most valuable thing that they can do. And by combining LinkedIn posts with
11:20 lead magnets, you can grow this email list for them on autopilot. And if you
11:24 can prove that, your services become even more powerful. You could probably
11:28 layer on actually social media management and show the lead volume that
11:31 you're creating. So, let me show you how to combine these. So, you write a
11:34 LinkedIn post and then at the end of the LinkedIn post, you have a call to action
11:39 to comment some specific phrase to get that lead magnet. But somebody comments
11:44 that, you then have a landing page that you send to them to download that free
11:49 asset, like I just did here. And then how you can track this is creating a
11:53 dashboard that shows the traffic and the leads that you're driving from social to
11:58 this page that you built on this company's website. And to do this
12:01 tracking, I would use a tool like graph.com to build a dashboard that I
12:05 could share with my client. I could go and connect I'll just show you quickly
12:08 how to use this. I could go and connect my client's Google Analytics and then
12:12 build a dashboard that tracks the views of that specific page that I'm sending
12:15 to. So I'll just hit send message just to show you how this works. And so graph
12:20 is basically a data visualization tool. You can connect whatever data source and
12:23 it will go and make a dashboard for you. So that would be one component of the
12:26 dashboard that I would make. The other component that I would do is I would add
12:30 this form to the page that I'm sending that traffic to. And then this form, I
12:35 would connect that into a Google sheet that I could then pipe into this
12:38 dashboard as well. So there's also a Google sheet connector within the
12:42 dashboard. And then I would pipe that data into here with a Google sheet. So
12:46 there's a Google sheet connector within that dashboard. For example, you can see
12:49 leads that I have here. And I could say something like show leads over time,
12:53 send message. And then this is how I can create a dashboard that I can show the
12:58 impact of the work that I'm doing to my client. And then I can make this a
13:01 public link that I can then go and share with them so that they can always see
13:05 that data very easily. And if you like this type of content, please subscribe
13:08 to the YouTube channel. We make content like this every week. And go follow me
13:13 on LinkedIn for business stories. And go follow me on Twitter for marketing
