you2idea@video:~$ watch loNrCpi5dkw [55:07]
// transcript — 1416 segments
0:02 You're a side hustle away from changing your life. In this episode, I brought on
0:07 Chris Kerner, who gave me his best ideas for side hustles that not only don't
0:11 take a lot of money to start, but they can actually scale to be really big
0:16 businesses. A side hustle could turn into a real company, and a real company
0:20 can change your life. So, in this episode, it's all about ideas that could
0:25 generate cash flow that can turn into real businesses anywhere between a few
0:31 hundred,000 a year to $50 million a year >> Welcoming my brother from another
0:46 mother, Chris Kerner, on the show, Startup Ideas Podcast. He's back I think
0:51 for the third time. Chris, by the end of this episode, what are people going to
0:54 learn? >> They are going to learn that they should not stay seated in their seat. They need
1:00 to This episode is successful if they pit pause and go out and do something
1:04 and then come back days later and finish it. >> And will you give people like specific
1:10 ideas and sauce to get them out of their seats? >> Greg, my my name is Christopher Sauce
1:16 Kerner. Like that's the whole brand we talking about here. Of course.
1:20 >> Okay. So, as long as you could commit to the sauce and that I mean, people do
1:25 need to move their own legs, but at least, right? >> Yeah.
1:28 >> But you're going to get them pretty close. >> This will be saucy. There's going to be
1:32 like four linguini noodles in there and it's just going to be drowning in
1:37 arabiata sauce. >> Okay. And what And before we get in,
1:40 what type of categories of ideas are we talking about? So, we're going to go um
1:46 approachable, low startup cost, low friction to start, um affordable, but
1:53 like I in my opinion, everything is scalable, right? So, the the question I
1:57 I just hate it when people say like, is that even scalable? Like, yes, it's it's
2:02 scalable. The right question is how hard would it be to scale to that to whatever
2:08 number? Cuz for some $100,000 a year is scale, to some h 100red million, right?
2:12 So, these are all scalable. >> So, these are ideas that can be anywhere
2:18 from 10 grand a month all the way up to >> um shoot. I mean, eight figures a year,
2:23 $10 million a year in revenue with double digit profit margins.
2:27 >> Okay, you you have my attention. >> Okay. Uh I'm going to read some stats to
2:31 you. You ready? >> Yeah. >> Facebook Marketplace. We talked about
2:36 Facebook last year on maybe the last time I was on this Facebook Marketplace.
2:43 Um, Facebook has over three billion monthly active users. 16% of those are
2:48 monthly active users for Facebook Marketplace. Half a billion people use
2:53 Facebook Marketplace. 16% of active users log into Facebook for the sole
2:57 purpose of shopping on Facebook Marketplace. And Facebook knew what they
3:00 were doing. They saw that the wall wasn't very popular anymore. So they
3:04 started adding groups and mark like they know what they're doing. They're smart,
3:06 right? That's why we invest in Mark Zuckerberg. Um 51% of all recent social
3:14 media purchases, so like not Amazon, social media purposes all happened on
3:20 Facebook Marketplace. Okay, like my point, Facebook Marketplace is
3:24 massive. It's huge. There are countless people that solely rely on Facebook
3:30 Marketplace for their living. Um, and I've got a bunch of ideas around this. A
3:34 lot of them like kind of like hands-on, dirty, sweaty. But the first one is
3:40 why is like no one building third party apps for Facebook Marketplace? Apps that
3:45 like scan items for you, apps that like give you price alerts, apps where you
3:50 can like use the API in a compliant way to scrape and to find alpha and to see,
3:54 oh, this dresser over here is listed for this, but it's actually worth this on
3:58 eBay. Like arbitrage apps. I've already looked into it. Don't tell me the API
4:01 permissions don't allow for it because they do. People are not building apps on
4:06 top of Facebook Marketplace and I don't know why. >> That's crazy, dude.
4:09 >> That's crazy. >> A billion users. >> I was almost 100% convinced that it just
4:15 was impossible, >> right? >> Yeah. >> Like I vibe coded one that like scanned
4:21 items. It would reach out to people. Like I'm not an expert. I don't even
4:24 know how to code. I vibe coded it and it worked for my use case. I didn't like
4:28 scale it. I didn't sell it, but like it is possible. The API allows for it.
4:32 People would pay for it. They make their living from Facebook Marketplace. If
4:35 they could have an edge, they would pay for it. No one's doing it. eBay has
4:39 thousands of apps built on top of it, right? Some of those apps got acquired
4:43 by eBay for hundreds of millions of dollars. Like, there's something here.
4:47 >> There's no third party apps for Facebook Marketplace.
4:52 >> Not really. Like I found like a couple kind of janky ones, but not nothing
5:01 >> That's crazy. >> It's crazy. >> It's crazy. I mean, how big is the
5:05 Shopify app ecosystem, right? >> Oh, jeez. I think there's hundreds of thousands of
5:19 Oh, what does Perplexity say? So I said, "How big is Shopify apps? How
5:23 much revenue through there?" So they've got 12,000 apps powering more than 87%
5:28 of merchant stores. I'm >> surprised there's not more.
5:33 >> I mean, these apps earn developers earned a billion dollars through it. A
5:37 driven by an average annual earnings near 100,000 per developer.
5:44 Interesting. 7,000 developers with a 27% increase in total apps from early 2024
5:48 2025. >> pretty crazy. So, um, what are the most popular
6:05 third party apps that help Facebook marketplace sellers besides Facebook? Right, that's the
6:10 question. Have you heard of these? >> Yeah. I mean, Offer Up, that's like a
6:20 direct competitor. Merkari. I haven't heard of Depop, >> but these Depop is like for secondhand
6:27 clothes and stuff like that. Um, wow. I've I've actually used it a lot. So,
6:30 and it says the audience focus is young trendsetter, so I must be a young
6:33 trendsetter. >> I've always seen you as such. >> Uh, these are competitors to Facebook
6:41 Marketplace. These aren't tools and apps that could help sellers.
6:44 >> Yeah. >> So, this is food for thought. Thanks for
6:47 that, Alpha. >> Dude, I'm telling you, like I I posted a
6:52 video about appliance rentals on Facebook Marketplace and then a guy went
6:56 and started doing lead genen. Like he posted appliance appliances for rent in
7:00 other markets and sells those leads to locals that are renting out appliances
7:04 and he like vibe coded his own internal app for posting for responding
7:08 automatically. Like people are doing this like in the shadows, right? But not
7:12 at scale. >> Mhm. Which is what we like to hear. We like to hear about that's where that's
7:17 where the alpha is, right? When people are doing things in the shadows and you
7:21 can productize it. We like that you can vibe code a lot of these solutions too.
7:25 Use things like cloud code. >> Um these this is this could scale,
7:30 right? This can scale really big. Doesn't cost you a lot of money to to to
7:34 build this. You probably can build MVPs of this in a couple weeks. Yep.
7:39 >> You should be building something in this space. >> Building. I have too many things to
7:43 build. Greg, come on. >> Well, should we go to the next?
7:46 >> Yeah. >> So, my business idea is not this product
7:51 itself. I'll elaborate. >> Thing right here. This reminds me of one
7:54 of my favorite quotes. First time founders focus on product. Second time
7:57 founders focus on distribution. What is this product going on behind me? Day six
8:01 of genius business ideas. Follow the war. It's literally a round piece of
8:04 foam. That's it. You put it around your propeller when you're not driving the
8:07 boat so kids don't hit their legs into it. They're selling thousands of these
8:10 things because they're going viral because it's so simple. Because people
8:13 don't know how it works. That's distribution. 99 out of 100 people would
8:16 have never launched this business because they would have thought, "Who's
8:18 going to buy that? It's just a round piece of foam. There's nothing
8:22 proprietary about it." Sometimes it pays to be a little naive and to understand
8:26 human psychology. Get my favorite human psychology mark. >> All right. So, here's what I'm thinking.
8:33 Um, anything is scalable. Anything can be sold with the right distribution and
8:36 marketing. Would you agree? >> Yes. >> Like I could tweet about the dumbest
8:40 thing at the dumbest price point and maybe sell none of them. And if Elon
8:44 Musk retweets me, I'll sell some just because of the distribution, right? Um,
8:51 so we have two magical tools. You could argue two of the most magical tools that
8:56 the internet has ever seen, and that's the short form uh video algorithm,
9:03 right? And AI. So, this tool that I showed is objectively dumb, right? I've
9:07 had a boat. Uh, it's a piece of foam you put around the propeller propeller. You
9:10 don't leave it on the propeller as you're driving. You just you leave it
9:13 there when you're out there on the water parked so a kid doesn't swim up against
9:18 it and like cut their leg, which is like very unlikely cuz kids stay away from
9:21 it. Whatever. It doesn't matter. What matters is that the distribution, right?
9:27 it. They sell thousands of these things because of that video that was going on
9:31 behind me. Because, you know, nothing goes viral without half of people
9:34 thinking, "You're dumb. You're an idiot." So, half people like, "This is
9:37 stupid. This is useless." yada yada. And the algorithm is like, "Oh, comments
9:40 good. Spread it. Spread it. Spread it." And the other half of people are like,
9:43 "This is awesome. I could use this." And so, it sells, right? So, ideas that were
9:48 once dumb are no longer dumb because of short form video. So why not use CHAGP
9:54 cloud whatever AI to come up with all kinds of dumb product ideas and I guess
9:58 I forgot the third piece of technology 3D printers all types of like seemingly
10:04 dumb product ideas that match three things. Number one it can be 3D printed
10:08 so you can make a prototype easily. Number two um it can be like AI would
10:13 come up with it. AI has the capacity of thinking of it. And number three, um, it
10:19 can spread in like a 10 like a five to 10 second video via short form video
10:24 like how it works. Just showing you how it works in a video. Um, and coming up
10:29 with like a product studio and you don't really invest money in the product
10:33 development until you have thousands of pre-orders, demand, you throw up a
10:37 Shopify site, whatever. Uh, and you just start selling these dumb little
10:40 products. What do we think? I like it. Where my mind goes to, and I'm curious
10:48 your thoughts on this, is how do you how do you put AI on some of these ideas?
10:54 And the reason I say that is because especially on Tik Tok, uh, but in the
10:59 world generally, people hate AI. >> Mhm. >> People hate it. Like it's very very like
11:07 they violently hate AI. So, I think that you can do a lot of these hardware ideas
11:11 or physical product ideas that are quote unquote dumb, but you implement AI into
11:16 it and on purpose. >> Okay. >> Like you create like one AI feature
11:20 which is like so >> Yeah. >> You know, dumb. >> Pointless. Yeah.
11:26 >> Pointless. And and people are like, why do we need AI
11:29 and everything, >> right? Like what what if it were that
11:33 propeller that was like voice enabled? >> Yeah. Exactly. What?
11:37 >> Yeah, >> but to some people they're like, "Oh, I
11:41 could see myself using that." And those are the people that buy your product.
11:44 And that's the beauty, right? Is that you know these platforms have billions
11:48 of active users, so you just need a small percentage of them to buy?
11:51 >> Yes. >> But is that like malicious? Like is this
11:55 is this is it worth people spending their time on this sort of stuff?
11:59 >> It Well, okay. So, I get asked that question a lot. Like people will
12:02 approach me with a business idea like, "Chris, what do you think? What do you
12:05 think?" And one of my first questions back to them is like, "What else do you
12:08 have on your plate?" Like, "What else are you looking at?" And some people are
12:12 idea machines and the one they're asking me about is one of like 50 that they're
12:16 kind of throwing around. And some people are like, "This all I got, right?" And
12:20 so I'm always very cautious to tell them like, "You're pretty biased cuz this is
12:24 all you got." The the statistical probability that the only idea you have
12:28 being like the best use of your time and money is almost zero. So keep that in
12:33 mind. Irrespective of my opinion of the idea, it's probably not the right idea
12:36 for you because you don't have anything to compare it against, right? So if
12:41 someone's listening to this and like it it all comes down to their background.
12:43 Do they have like a background in product development? Do they have a
12:46 background in short form video or editing or whatever? Um this could be
12:52 the perfect idea for them. Um, but if someone has no experience or background
12:55 in that or they're not insanely passionate about it or they have 50
12:59 other ideas, then it's a terrible idea for them. >> Okay.
13:02 >> But >> that's fair. That's fair. >> Yeah.
13:07 >> So, it's good for some, bad for others. >> Exactly. Yeah. That's why like just this
13:13 is my soap box, but like you just share your ideas. And I know you agree with
13:16 this. We've both talked about this, but don't withhold your ideas because
13:21 like Greg, you're going to come across something in the wild. Um, like I
13:24 remember you had the idea of like having a certification program. You you walked
13:29 by your dentist. You walked by your now dentist and you saw best dentist in
13:33 Miami and one of your ideas was like that needs to be a thing like who's
13:36 going to become the certification program for X, Y, or Z industry, right?
13:41 >> Yeah. and you love that idea because you saw it. You own it, you experienced it,
13:45 you gave that dentist thousands of dollars. Um, and like maybe you know a
13:50 guy in college who had like a certification. Like all of these life
13:55 experiences led you to really loving that idea, right? Y >> and other people heard us talk about it
14:00 and like that's stupid, that's dumb, right? And so when we share our ideas,
14:05 the only chance of someone stealing it is if that other person has had like the
14:10 exact same life as us. They had the same work history, the same personality.
14:13 They're also an introvert. Their mom also divorced their dad at age 14. Like
14:17 these random things that we could never really quantify, they would have to also
14:22 be true in order for them to maybe also love the idea. And then the qualifier is
14:26 they have to actually go like get around all the friction to doing something
14:32 about it. There's one caveat which is that that is true on the internet but
14:37 when you're talking about let's say opening up a coffee shop in your town
14:41 and it's a town of 700 >> and there's already a coffee shop then
14:46 there is a defined pie and you're fighting for the pie. But when you're
14:50 building on the internet and you're doing what we're talking about, which is
14:55 short form, spending money on meta ads, uh building organic audiences, writing
14:59 memes, all this stuff, >> the pie is infinite. And it's almost
15:04 like the way, you know, it's really hard to even imagine it. It's just like it's
15:09 it's very similar to when you think about how big the world is, like the
15:15 planet Earth or the universe we live in. It's so big. it like how big is the
15:19 universe, you know, how far is Mars from here? How far is, you know, how big is
15:24 our galaxy? That's like the internet. It's infinite. It's literally infinite.
15:29 >> 100%. There's another exception to that and that's like um which is on the
15:34 internet. Let's say you're Evan Spiegel, founder of Snapchat. You're in a bar.
15:38 You're talking to like a Facebook developer and you're like, "Dude, I'm
15:40 starting this company. I think it's really unique because our messages are
15:44 going to disappear." And the data is showing us this. like there's actually I
15:47 know it sounds stupid but that's also a feature not a bug like yeah and that
15:51 Facebook developer is like interesting okay that's like a it's on the internet
15:55 but it's a limited pie right and like that idea can be stolen partially
15:59 because they have like kind of the same brain in a way um so like I or like
16:04 patent patentable ideas you know like there are exceptions to what I'm saying
16:08 >> but even with the Facebook example like having you know I've advised some of the
16:12 biggest social companies on the planet biggest tech companies on the planet
16:18 Someone like Facebook is only copying your idea once it hits millions or
16:23 hundreds of millions of users. >> They need signals. Yeah.
16:27 >> The the reality is if you're like the chief product officer of Facebook, you
16:30 have all the ideas. You know all the ideas. The problem is you're only going
16:35 to implement the ones that won't get you fired. >> Like the ones that have the most
16:40 validation. I remember being in a meeting with Facebook uh at one point or
16:44 someone who worked at Facebook and he was basically like >> yeah uh I I was telling him about an
16:51 idea that he should do and he said we will only do ideas that will will
16:56 generate between 1 billion and hundred billion dollars a year of revenue.
17:00 So you know >> that's cute. >> That's cute. Yeah. Exactly. Um all
17:06 right. What's your what's your next idea? That's that's that's a really good
17:11 point. Um, all right. Let me pull this bad boy up. All right. I'm going to take
17:14 a I'm going to take a left turn here if you don't mind. It's going to go a
17:18 little different thing right here. Guys, I'm amped up about this business. I'm a
17:21 cyclist and I hate washing my bike. Everyone hates washing their bike.
17:25 Germany is the world leader when it comes to health and fitness trends. And
17:28 those trends always come out west. Here's exactly how you make a,000 bucks
17:31 a day doing this. This is a mobile bike wash automated on a trailer. You know
17:34 how many places you could post this up at? Bike parks, bike shops, trail heads,
17:38 cycling races with thousands of cyclists. All of them need this and it's
17:41 a perfect business right now because cycling has exploded in the last few
17:45 years. Ebikes, mountain bikes, road bikes, gravel bikes. There are millions
17:49 of cyclists in the US spending thousands of dollars on their bikes. And these
17:52 aren't casual riders. There are people that have 5 to$15,000 bikes that care
17:56 about maintenance, but they also don't have time or the desire to wash their
18:00 own bike. It takes an hour. You need a hose, soap, brushes, degreasers. Most
18:03 people are in apartments. They don't have a good outdoor space. So, what do
18:06 they do? They just don't wash their bikes or they pay a bike shop way too
18:09 much money to do it and wait a week to get it back. But if you showed up at the
18:12 trail head after their ride with an automated bike wash, 20 bucks for a full
18:16 wash and dry, forget about it. Takes 5 minutes. They pay you back on the road.
18:20 It's easy sale. 40 washes a day at 20 bucks each is 800 bucks in revenue. No
18:24 inventory. No employees needed to start. You just start with you and trailer.
18:28 Full details here. Look at this freaking thing right here. >> All right. What do we think?
18:33 >> I love this idea. I also think that you could put these station put these put
18:40 this product at like uh just popular bike paths, right? So in Canada, we have
18:46 a at our house in Canada, it's on a popular bike path. You can actually uh
18:53 for cyclists, you can actually cycle for 130 km on on this bike path. And every
19:01 maybe 15 kilometers there's a you know little station where people could hang
19:07 out, have a coffee, have a bite to eat. >> Yeah, exactly. Fix a flat. So it's just
19:11 like how do you and the cities operate that like the towns operate it. So I
19:16 would do a deal with them >> and be like let's split the revenue on
19:20 this. Like this is this just makes your bike path just more like a better
19:25 experience. So you're happy. You're also getting some more revenue and then you
19:29 have distribution there. >> Oh, I love that. Sell them, you sell a
19:33 dozen of them to a city and just like charge an ongoing maintenance fee and
19:36 >> instead of trying to make a,000 bucks in a day, you might make 50 bucks a day,
19:40 but a lot more passively. >> A lot more passively. Yeah,
19:43 >> I like that a lot. >> Yeah. The other thing that comes to mind
19:48 is like, but how do you actually go and okay, like let's say this is a good
19:51 idea. How do I actually go and build this? Like how do I manufacture this?
19:54 like what are the next steps? >> I don't think you need to manufacture
19:58 anything. I think you start with a a rented trailer, uh a $200 pressure
20:03 washer, and like very manually you cleaning bikes in areas where there are
20:08 dirty bikes right then and there, right? And then you you go from there. You save
20:11 your money and you buy one of these when you can afford it. I don't think you
20:14 have to start with that. >> Okay. So, you just basically prove it
20:17 out with like, >> you know, Yeah. You just prove it out
20:20 first. >> Yeah. And you don't even need to buy a like those box trailers are like 10
20:24 grand. You don't even need to buy one. You can rent one from Home Depot or
20:28 whatever. Have you uh Are you a cyclist? Have you washed a bike?
20:32 >> No, I've never washed a bike, >> dude. It's It's the worst. I'm like I
20:37 have a road bike and a mountain bike and I'm not technically inclined. I'm not a
20:41 handy guy and these things are always breaking the gears. Like I just wish
20:46 someone could just like ensure that like my bike was clean and maintained on a
20:50 regular basis. and I don't ever have to think about it cuz half the time when I
20:53 go to ride like something's broke, something's dirty. Like that that could
20:57 be a whole other business on like a bike maintenance plan or whatever. There's a
21:01 company called Vell Fix that does like mobile bike repair. They come to you.
21:05 That's a pretty big business actually. I think they sell franchise territories,
21:08 but something like that, but for ongoing maintenance. Um or you could have like a
21:13 a bike washing subscription with with this idea. So >> cool. I mean, I like the idea. I'm not a
21:18 cyclist. I don't like the idea of strapping into something and not being
21:24 able to get out. Um, that being said, I see tons of cyclists. Uh, I see it only
21:30 getting bigger. And when I'm coming up with a business idea, I'd like to focus
21:35 on people who have money >> and disposable income. >> And, you know, to your point in the
21:41 video, people are spending 5, 10, 15 grand on these things. So, like of
21:46 course they want it to look clean, >> right? >> Um, so I like this idea because you can
21:53 focus on bikes. It's scalable. Uh, the MVP isn't crazy. And then maybe you can
21:57 take that knowledge and then bring it to, you know, golf, tennis, other
22:04 high-end sports, and build your empire that way. >> Yeah. Why aren't we washing golf clubs
22:08 outside of the clubhouse? >> And even golf bags. Like I was I was
22:14 with a friend the other day and he was like he's like, "Yeah, I spend like $650
22:18 on my golf bag." I was like, "That's how much these things cost?" He's like,
22:22 "Yeah, I just like wanted it to look good." And uh and like I get it, but
22:28 it's like in 10 years or 15 years or 5 years or 3 years, it's not, you know,
22:31 it's probably not going to look that good. >> Yeah. Well, dude, that gives me an idea.
22:35 Like why not like contract with a clubhouse, a golf course, and have like
22:41 some like cheaper Amazon golf bags as loaners and people roll up like these
22:45 are like the daily golfers and you say, "Hey, well, I'll wash your bag. You go
22:49 play golf. Just let me swap out your clubs real quick. Take the laner." By
22:52 the time they're done with their nine or 18 holes, their bag is spotless.
22:56 >> What are we doing? >> There you go. >> See, it's it's kind of like what we were
23:01 just talking about with sharing your ideas. someone's listening to this
23:04 that's not a golfer, not a cyclist, and they're like, "Next, skip." You know,
23:07 and that's fine. It's not for them, but like there's a cyclist out there
23:10 listening to this like, "Oh my gosh, yes, that is true." Like everything he's
23:14 saying about cycling is true. This is the idea for me. So, >> the other the other thing that's
23:20 happening now is I've got a friend who has a few car washes and he was telling
23:26 me he's making most of his revenue from subscriptions. I was like,
23:29 "Subscriptions? What are you talking about?" He's like, "Yeah, well, what I,
23:34 you know, because I own this local area, uh, I basically was like, for $40 a
23:38 month, you can have unlimited car washes." >> Yep. >> And I was able to and he's got like a
23:45 popular Instagram account in his local area. >> So, he was able to create like a pretty
23:51 big email list from that. And then he just like hammered them and like, "Hey,
23:54 get get on the subscription. Get on the subscription." And people are like,
23:57 "Yeah, this is dope. Like, unlimited car washes. This is amazing." Turns out
24:02 >> they're only still going for like one car wash or two car washes a month,
24:04 right? >> So with this with the bike idea, with the cyclist idea, it's like maybe it's a
24:10 subscription where it's like for 25 bucks a month you get unlimited washes.
24:15 >> Yeah, I like that. And then you strategically introduce some friction to
24:18 getting those washes so they don't claim it as much as they might think.
24:21 >> But what are you trying to say? You go and like break their legs. Uh
2:31 you. You ready? >> Yeah. >> Facebook Marketplace. We talked about
2:36 Facebook last year on maybe the last time I was on this Facebook Marketplace.
2:43 Um, Facebook has over three billion monthly active users. 16% of those are
2:48 monthly active users for Facebook Marketplace. Half a billion people use
2:53 Facebook Marketplace. 16% of active users log into Facebook for the sole
2:57 purpose of shopping on Facebook Marketplace. And Facebook knew what they
3:00 were doing. They saw that the wall wasn't very popular anymore. So they
3:04 started adding groups and mark like they know what they're doing. They're smart,
3:06 right? That's why we invest in Mark Zuckerberg. Um 51% of all recent social
3:14 media purchases, so like not Amazon, social media purposes all happened on
3:20 Facebook Marketplace. Okay, like my point, Facebook Marketplace is
3:24 massive. It's huge. There are countless people that solely rely on Facebook
3:30 Marketplace for their living. Um, and I've got a bunch of ideas around this. A
3:34 lot of them like kind of like hands-on, dirty, sweaty. But the first one is
3:40 why is like no one building third party apps for Facebook Marketplace? Apps that
3:45 like scan items for you, apps that like give you price alerts, apps where you
3:50 can like use the API in a compliant way to scrape and to find alpha and to see,
3:54 oh, this dresser over here is listed for this, but it's actually worth this on
3:58 eBay. Like arbitrage apps. I've already looked into it. Don't tell me the API
4:01 permissions don't allow for it because they do. People are not building apps on
4:06 top of Facebook Marketplace and I don't know why. >> That's crazy, dude.
4:09 >> That's crazy. >> A billion users. >> I was almost 100% convinced that it just
4:15 was impossible, >> right? >> Yeah. >> Like I vibe coded one that like scanned
4:21 items. It would reach out to people. Like I'm not an expert. I don't even
4:24 know how to code. I vibe coded it and it worked for my use case. I didn't like
4:28 scale it. I didn't sell it, but like it is possible. The API allows for it.
4:32 People would pay for it. They make their living from Facebook Marketplace. If
4:35 they could have an edge, they would pay for it. No one's doing it. eBay has
4:39 thousands of apps built on top of it, right? Some of those apps got acquired
4:43 by eBay for hundreds of millions of dollars. Like, there's something here.
4:47 >> There's no third party apps for Facebook Marketplace.
4:52 >> Not really. Like I found like a couple kind of janky ones, but not nothing
5:01 >> That's crazy. >> It's crazy. >> It's crazy. I mean, how big is the
5:05 Shopify app ecosystem, right? >> Oh, jeez. I think there's hundreds of thousands of
5:19 Oh, what does Perplexity say? So I said, "How big is Shopify apps? How
5:23 much revenue through there?" So they've got 12,000 apps powering more than 87%
5:28 of merchant stores. I'm >> surprised there's not more.
5:33 >> I mean, these apps earn developers earned a billion dollars through it. A
5:37 driven by an average annual earnings near 100,000 per developer.
5:44 Interesting. 7,000 developers with a 27% increase in total apps from early 2024
5:48 2025. >> pretty crazy. So, um, what are the most popular
6:05 third party apps that help Facebook marketplace sellers besides Facebook? Right, that's the
6:10 question. Have you heard of these? >> Yeah. I mean, Offer Up, that's like a
6:20 direct competitor. Merkari. I haven't heard of Depop, >> but these Depop is like for secondhand
6:27 clothes and stuff like that. Um, wow. I've I've actually used it a lot. So,
6:30 and it says the audience focus is young trendsetter, so I must be a young
6:33 trendsetter. >> I've always seen you as such. >> Uh, these are competitors to Facebook
6:41 Marketplace. These aren't tools and apps that could help sellers.
6:44 >> Yeah. >> So, this is food for thought. Thanks for
6:47 that, Alpha. >> Dude, I'm telling you, like I I posted a
6:52 video about appliance rentals on Facebook Marketplace and then a guy went
6:56 and started doing lead genen. Like he posted appliance appliances for rent in
7:00 other markets and sells those leads to locals that are renting out appliances
7:04 and he like vibe coded his own internal app for posting for responding
7:08 automatically. Like people are doing this like in the shadows, right? But not
7:12 at scale. >> Mhm. Which is what we like to hear. We like to hear about that's where that's
7:17 where the alpha is, right? When people are doing things in the shadows and you
7:21 can productize it. We like that you can vibe code a lot of these solutions too.
7:25 Use things like cloud code. >> Um these this is this could scale,
7:30 right? This can scale really big. Doesn't cost you a lot of money to to to
7:34 build this. You probably can build MVPs of this in a couple weeks. Yep.
7:39 >> You should be building something in this space. >> Building. I have too many things to
7:43 build. Greg, come on. >> Well, should we go to the next?
7:46 >> Yeah. >> So, my business idea is not this product
7:51 itself. I'll elaborate. >> Thing right here. This reminds me of one
7:54 of my favorite quotes. First time founders focus on product. Second time
7:57 founders focus on distribution. What is this product going on behind me? Day six
8:01 of genius business ideas. Follow the war. It's literally a round piece of
8:04 foam. That's it. You put it around your propeller when you're not driving the
8:07 boat so kids don't hit their legs into it. They're selling thousands of these
8:10 things because they're going viral because it's so simple. Because people
8:13 don't know how it works. That's distribution. 99 out of 100 people would
8:16 have never launched this business because they would have thought, "Who's
8:18 going to buy that? It's just a round piece of foam. There's nothing
8:22 proprietary about it." Sometimes it pays to be a little naive and to understand
8:26 human psychology. Get my favorite human psychology mark. >> All right. So, here's what I'm thinking.
8:33 Um, anything is scalable. Anything can be sold with the right distribution and
8:36 marketing. Would you agree? >> Yes. >> Like I could tweet about the dumbest
8:40 thing at the dumbest price point and maybe sell none of them. And if Elon
8:44 Musk retweets me, I'll sell some just because of the distribution, right? Um,
8:51 so we have two magical tools. You could argue two of the most magical tools that
8:56 the internet has ever seen, and that's the short form uh video algorithm,
9:03 right? And AI. So, this tool that I showed is objectively dumb, right? I've
9:07 had a boat. Uh, it's a piece of foam you put around the propeller propeller. You
9:10 don't leave it on the propeller as you're driving. You just you leave it
9:13 there when you're out there on the water parked so a kid doesn't swim up against
9:18 it and like cut their leg, which is like very unlikely cuz kids stay away from
9:21 it. Whatever. It doesn't matter. What matters is that the distribution, right?
9:27 it. They sell thousands of these things because of that video that was going on
9:31 behind me. Because, you know, nothing goes viral without half of people
9:34 thinking, "You're dumb. You're an idiot." So, half people like, "This is
9:37 stupid. This is useless." yada yada. And the algorithm is like, "Oh, comments
9:40 good. Spread it. Spread it. Spread it." And the other half of people are like,
9:43 "This is awesome. I could use this." And so, it sells, right? So, ideas that were
9:48 once dumb are no longer dumb because of short form video. So why not use CHAGP
9:54 cloud whatever AI to come up with all kinds of dumb product ideas and I guess
9:58 I forgot the third piece of technology 3D printers all types of like seemingly
10:04 dumb product ideas that match three things. Number one it can be 3D printed
10:08 so you can make a prototype easily. Number two um it can be like AI would
10:13 come up with it. AI has the capacity of thinking of it. And number three, um, it
10:19 can spread in like a 10 like a five to 10 second video via short form video
10:24 like how it works. Just showing you how it works in a video. Um, and coming up
10:29 with like a product studio and you don't really invest money in the product
10:33 development until you have thousands of pre-orders, demand, you throw up a
10:37 Shopify site, whatever. Uh, and you just start selling these dumb little
10:40 products. What do we think? I like it. Where my mind goes to, and I'm curious
10:48 your thoughts on this, is how do you how do you put AI on some of these ideas?
10:54 And the reason I say that is because especially on Tik Tok, uh, but in the
10:59 world generally, people hate AI. >> Mhm. >> People hate it. Like it's very very like
11:07 they violently hate AI. So, I think that you can do a lot of these hardware ideas
11:11 or physical product ideas that are quote unquote dumb, but you implement AI into
11:16 it and on purpose. >> Okay. >> Like you create like one AI feature
11:20 which is like so >> Yeah. >> You know, dumb. >> Pointless. Yeah.
11:26 >> Pointless. And and people are like, why do we need AI
11:29 and everything, >> right? Like what what if it were that
11:33 propeller that was like voice enabled? >> Yeah. Exactly. What?
11:37 >> Yeah, >> but to some people they're like, "Oh, I
11:41 could see myself using that." And those are the people that buy your product.
11:44 And that's the beauty, right? Is that you know these platforms have billions
11:48 of active users, so you just need a small percentage of them to buy?
11:51 >> Yes. >> But is that like malicious? Like is this
11:55 is this is it worth people spending their time on this sort of stuff?
11:59 >> It Well, okay. So, I get asked that question a lot. Like people will
12:02 approach me with a business idea like, "Chris, what do you think? What do you
12:05 think?" And one of my first questions back to them is like, "What else do you
12:08 have on your plate?" Like, "What else are you looking at?" And some people are
12:12 idea machines and the one they're asking me about is one of like 50 that they're
12:16 kind of throwing around. And some people are like, "This all I got, right?" And
12:20 so I'm always very cautious to tell them like, "You're pretty biased cuz this is
12:24 all you got." The the statistical probability that the only idea you have
12:28 being like the best use of your time and money is almost zero. So keep that in
12:33 mind. Irrespective of my opinion of the idea, it's probably not the right idea
12:36 for you because you don't have anything to compare it against, right? So if
12:41 someone's listening to this and like it it all comes down to their background.
12:43 Do they have like a background in product development? Do they have a
12:46 background in short form video or editing or whatever? Um this could be
12:52 the perfect idea for them. Um, but if someone has no experience or background
12:55 in that or they're not insanely passionate about it or they have 50
12:59 other ideas, then it's a terrible idea for them. >> Okay.
13:02 >> But >> that's fair. That's fair. >> Yeah.
13:07 >> So, it's good for some, bad for others. >> Exactly. Yeah. That's why like just this
13:13 is my soap box, but like you just share your ideas. And I know you agree with
13:16 this. We've both talked about this, but don't withhold your ideas because
13:21 like Greg, you're going to come across something in the wild. Um, like I
13:24 remember you had the idea of like having a certification program. You you walked
13:29 by your dentist. You walked by your now dentist and you saw best dentist in
13:33 Miami and one of your ideas was like that needs to be a thing like who's
13:36 going to become the certification program for X, Y, or Z industry, right?
13:41 >> Yeah. and you love that idea because you saw it. You own it, you experienced it,
13:45 you gave that dentist thousands of dollars. Um, and like maybe you know a
13:50 guy in college who had like a certification. Like all of these life
13:55 experiences led you to really loving that idea, right? Y >> and other people heard us talk about it
14:00 and like that's stupid, that's dumb, right? And so when we share our ideas,
14:05 the only chance of someone stealing it is if that other person has had like the
14:10 exact same life as us. They had the same work history, the same personality.
14:13 They're also an introvert. Their mom also divorced their dad at age 14. Like
14:17 these random things that we could never really quantify, they would have to also
14:22 be true in order for them to maybe also love the idea. And then the qualifier is
14:26 they have to actually go like get around all the friction to doing something
14:32 about it. There's one caveat which is that that is true on the internet but
14:37 when you're talking about let's say opening up a coffee shop in your town
14:41 and it's a town of 700 >> and there's already a coffee shop then
14:46 there is a defined pie and you're fighting for the pie. But when you're
14:50 building on the internet and you're doing what we're talking about, which is
14:55 short form, spending money on meta ads, uh building organic audiences, writing
14:59 memes, all this stuff, >> the pie is infinite. And it's almost
15:04 like the way, you know, it's really hard to even imagine it. It's just like it's
15:09 it's very similar to when you think about how big the world is, like the
15:15 planet Earth or the universe we live in. It's so big. it like how big is the
15:19 universe, you know, how far is Mars from here? How far is, you know, how big is
15:24 our galaxy? That's like the internet. It's infinite. It's literally infinite.
15:29 >> 100%. There's another exception to that and that's like um which is on the
15:34 internet. Let's say you're Evan Spiegel, founder of Snapchat. You're in a bar.
15:38 You're talking to like a Facebook developer and you're like, "Dude, I'm
15:40 starting this company. I think it's really unique because our messages are
15:44 going to disappear." And the data is showing us this. like there's actually I
15:47 know it sounds stupid but that's also a feature not a bug like yeah and that
15:51 Facebook developer is like interesting okay that's like a it's on the internet
15:55 but it's a limited pie right and like that idea can be stolen partially
15:59 because they have like kind of the same brain in a way um so like I or like
16:04 patent patentable ideas you know like there are exceptions to what I'm saying
16:08 >> but even with the Facebook example like having you know I've advised some of the
16:12 biggest social companies on the planet biggest tech companies on the planet
16:18 Someone like Facebook is only copying your idea once it hits millions or
16:23 hundreds of millions of users. >> They need signals. Yeah.
16:27 >> The the reality is if you're like the chief product officer of Facebook, you
16:30 have all the ideas. You know all the ideas. The problem is you're only going
16:35 to implement the ones that won't get you fired. >> Like the ones that have the most
16:40 validation. I remember being in a meeting with Facebook uh at one point or
16:44 someone who worked at Facebook and he was basically like >> yeah uh I I was telling him about an
16:51 idea that he should do and he said we will only do ideas that will will
16:56 generate between 1 billion and hundred billion dollars a year of revenue.
17:00 So you know >> that's cute. >> That's cute. Yeah. Exactly. Um all
17:06 right. What's your what's your next idea? That's that's that's a really good
17:11 point. Um, all right. Let me pull this bad boy up. All right. I'm going to take
17:14 a I'm going to take a left turn here if you don't mind. It's going to go a
17:18 little different thing right here. Guys, I'm amped up about this business. I'm a
17:21 cyclist and I hate washing my bike. Everyone hates washing their bike.
17:25 Germany is the world leader when it comes to health and fitness trends. And
17:28 those trends always come out west. Here's exactly how you make a,000 bucks
17:31 a day doing this. This is a mobile bike wash automated on a trailer. You know
17:34 how many places you could post this up at? Bike parks, bike shops, trail heads,
17:38 cycling races with thousands of cyclists. All of them need this and it's
17:41 a perfect business right now because cycling has exploded in the last few
17:45 years. Ebikes, mountain bikes, road bikes, gravel bikes. There are millions
17:49 of cyclists in the US spending thousands of dollars on their bikes. And these
17:52 aren't casual riders. There are people that have 5 to$15,000 bikes that care
17:56 about maintenance, but they also don't have time or the desire to wash their
18:00 own bike. It takes an hour. You need a hose, soap, brushes, degreasers. Most
18:03 people are in apartments. They don't have a good outdoor space. So, what do
18:06 they do? They just don't wash their bikes or they pay a bike shop way too
18:09 much money to do it and wait a week to get it back. But if you showed up at the
18:12 trail head after their ride with an automated bike wash, 20 bucks for a full
18:16 wash and dry, forget about it. Takes 5 minutes. They pay you back on the road.
18:20 It's easy sale. 40 washes a day at 20 bucks each is 800 bucks in revenue. No
18:24 inventory. No employees needed to start. You just start with you and trailer.
18:28 Full details here. Look at this freaking thing right here. >> All right. What do we think?
18:33 >> I love this idea. I also think that you could put these station put these put
18:40 this product at like uh just popular bike paths, right? So in Canada, we have
18:46 a at our house in Canada, it's on a popular bike path. You can actually uh
18:53 for cyclists, you can actually cycle for 130 km on on this bike path. And every
19:01 maybe 15 kilometers there's a you know little station where people could hang
19:07 out, have a coffee, have a bite to eat. >> Yeah, exactly. Fix a flat. So it's just
19:11 like how do you and the cities operate that like the towns operate it. So I
19:16 would do a deal with them >> and be like let's split the revenue on
19:20 this. Like this is this just makes your bike path just more like a better
19:25 experience. So you're happy. You're also getting some more revenue and then you
19:29 have distribution there. >> Oh, I love that. Sell them, you sell a
19:33 dozen of them to a city and just like charge an ongoing maintenance fee and
19:36 >> instead of trying to make a,000 bucks in a day, you might make 50 bucks a day,
19:40 but a lot more passively. >> A lot more passively. Yeah,
19:43 >> I like that a lot. >> Yeah. The other thing that comes to mind
19:48 is like, but how do you actually go and okay, like let's say this is a good
19:51 idea. How do I actually go and build this? Like how do I manufacture this?
19:54 like what are the next steps? >> I don't think you need to manufacture
19:58 anything. I think you start with a a rented trailer, uh a $200 pressure
20:03 washer, and like very manually you cleaning bikes in areas where there are
20:08 dirty bikes right then and there, right? And then you you go from there. You save
20:11 your money and you buy one of these when you can afford it. I don't think you
20:14 have to start with that. >> Okay. So, you just basically prove it
20:17 out with like, >> you know, Yeah. You just prove it out
20:20 first. >> Yeah. And you don't even need to buy a like those box trailers are like 10
20:24 grand. You don't even need to buy one. You can rent one from Home Depot or
20:28 whatever. Have you uh Are you a cyclist? Have you washed a bike?
20:32 >> No, I've never washed a bike, >> dude. It's It's the worst. I'm like I
20:37 have a road bike and a mountain bike and I'm not technically inclined. I'm not a
20:41 handy guy and these things are always breaking the gears. Like I just wish
20:46 someone could just like ensure that like my bike was clean and maintained on a
20:50 regular basis. and I don't ever have to think about it cuz half the time when I
20:53 go to ride like something's broke, something's dirty. Like that that could
20:57 be a whole other business on like a bike maintenance plan or whatever. There's a
21:01 company called Vell Fix that does like mobile bike repair. They come to you.
21:05 That's a pretty big business actually. I think they sell franchise territories,
21:08 but something like that, but for ongoing maintenance. Um or you could have like a
21:13 a bike washing subscription with with this idea. So >> cool. I mean, I like the idea. I'm not a
21:18 cyclist. I don't like the idea of strapping into something and not being
21:24 able to get out. Um, that being said, I see tons of cyclists. Uh, I see it only
21:30 getting bigger. And when I'm coming up with a business idea, I'd like to focus
21:35 on people who have money >> and disposable income. >> And, you know, to your point in the
21:41 video, people are spending 5, 10, 15 grand on these things. So, like of
21:46 course they want it to look clean, >> right? >> Um, so I like this idea because you can
21:53 focus on bikes. It's scalable. Uh, the MVP isn't crazy. And then maybe you can
21:57 take that knowledge and then bring it to, you know, golf, tennis, other
22:04 high-end sports, and build your empire that way. >> Yeah. Why aren't we washing golf clubs
22:08 outside of the clubhouse? >> And even golf bags. Like I was I was
22:14 with a friend the other day and he was like he's like, "Yeah, I spend like $650
22:18 on my golf bag." I was like, "That's how much these things cost?" He's like,
22:22 "Yeah, I just like wanted it to look good." And uh and like I get it, but
22:28 it's like in 10 years or 15 years or 5 years or 3 years, it's not, you know,
22:31 it's probably not going to look that good. >> Yeah. Well, dude, that gives me an idea.
22:35 Like why not like contract with a clubhouse, a golf course, and have like
22:41 some like cheaper Amazon golf bags as loaners and people roll up like these
22:45 are like the daily golfers and you say, "Hey, well, I'll wash your bag. You go
22:49 play golf. Just let me swap out your clubs real quick. Take the laner." By
22:52 the time they're done with their nine or 18 holes, their bag is spotless.
22:56 >> What are we doing? >> There you go. >> See, it's it's kind of like what we were
23:01 just talking about with sharing your ideas. someone's listening to this
23:04 that's not a golfer, not a cyclist, and they're like, "Next, skip." You know,
23:07 and that's fine. It's not for them, but like there's a cyclist out there
23:10 listening to this like, "Oh my gosh, yes, that is true." Like everything he's
23:14 saying about cycling is true. This is the idea for me. So, >> the other the other thing that's
23:20 happening now is I've got a friend who has a few car washes and he was telling
23:26 me he's making most of his revenue from subscriptions. I was like,
23:29 "Subscriptions? What are you talking about?" He's like, "Yeah, well, what I,
23:34 you know, because I own this local area, uh, I basically was like, for $40 a
23:38 month, you can have unlimited car washes." >> Yep. >> And I was able to and he's got like a
23:45 popular Instagram account in his local area. >> So, he was able to create like a pretty
23:51 big email list from that. And then he just like hammered them and like, "Hey,
23:54 get get on the subscription. Get on the subscription." And people are like,
23:57 "Yeah, this is dope. Like, unlimited car washes. This is amazing." Turns out
24:02 >> they're only still going for like one car wash or two car washes a month,
24:04 right? >> So with this with the bike idea, with the cyclist idea, it's like maybe it's a
24:10 subscription where it's like for 25 bucks a month you get unlimited washes.
24:15 >> Yeah, I like that. And then you strategically introduce some friction to
24:18 getting those washes so they don't claim it as much as they might think.
24:21 >> But what are you trying to say? You go and like break their legs. Uh
24:31 All right. Do we have time for another idea or two? >> Yeah. Let me uh let me go through this
24:36 real quick. >> Do two more ideas. >> Okay. >> If you can
24:41 >> Oh, I can. Um All right. This is This one's a little This one's a little
24:44 offthe-wall, but it's good. It's a very approachable. So, before I show this
24:49 video, I'm going to give you some uh background. So, I was a senior in
24:55 college. Um I launched an iPhone repair store, a retail store. on the busy road
24:59 in Tuscaloosa, Alabama called Phone Restore. And it was not going well. Um,
25:05 students, there were 30,000 Alabama students. They didn't know I existed.
25:09 And one night, it was a Sunday night, I couldn't sleep. We were not, it was just
25:12 not going well. And I had this idea, for whatever reason, to get custom printed
25:18 wristbands. Right now, I don't go to bars. I've never even tasted alcohol,
25:23 but I just know at bars sometimes they give out wristbands. Are you overage or
25:26 underage, whatever. Um, and in Tuscaloosa, Alabama, there's a lot of
25:31 bars. And so I thought, is there a way to get uh those Tyveck disposable
25:36 wristbands custom printed with a message on it? I open it up and there's a there
25:40 was a this was 2010. There bunch of websites that did this. So I ordered a
25:46 whole box of them for like 2 cents a piece. And then I went to the bars and I
25:50 just said, "Hey, do you give out wristbands?" Yeah. And this was like at
25:54 like 3 p.m. which is like on one hand it's like don't sell the restaurants,
25:57 don't sell the bars and on the other hand if you catch them at the right time
25:59 like they're there. They're not busy and they're there. So I would go and they
26:04 weren't busy but open and I just say hey you give out wrists. Yeah. Do you want
26:06 to give out these instead of those? Sure. Yeah. Now we don't have to buy
26:09 wristbands anymore. Cool. And also I'd throw in like I'm a student, you know,
26:13 help out a for a fellow student. They were most likely a student, too. And
26:16 they just start passing out my wristbands. So these students would go
26:21 out to the bar. They would get drunk. They would break their iPhone. They'd
26:24 wake up with a broken iPhone. What happened last night? And they'd see
26:27 their wristband. And I have a picture of this. Al, you can put it over the video
26:30 if you want, but uh it was like 15% off iPhone repair, a phone restore, phone
26:36 number, address, whatever. And that completely changed the trajectory of the
26:40 business. That one idea late on a Sunday night, which just a side note, I just
26:44 love the fact that with any business, you're one idea away from completely
26:49 changing the outcome, right? and they say ideas are worthless.
26:53 >> Amen, brother. Ideas are everything. They're more important than ever today.
26:55 >> Yeah. >> Um, so that's my backstory that made me
27:01 see this and think, "Oh, there's an opportunity here because then I went
27:05 down this rabbit hole. I didn't pursue it much, but like I need to have like a
27:09 wristband advertising agency. I need to go find local businesses and and they
27:14 charge me and I I go to bars and I match them up together and I take a cut of in
27:17 between." That's a business idea. like that's not really anything new. It's
27:21 just kind of a new medium for it. Just an ad agency, right? Matching buyers and
27:26 sellers. So, that's an idea. But, um, when I saw this video, I thought of that
27:31 idea. So, that's the backstory. Cool. >> Yeah, I'm with you.
27:33 >> Right here. Here's my biggest takeaway from this video. A lot of times we look
27:38 for complicated or elaborate solutions to simple problems. This woman here is
27:41 solving a real problem with a very simple solution. You don't need a
27:45 chemical or a pill that changes the color of the drink when something's
27:48 added to it. You don't need cameras or sensors. Literally a sticker that you
27:51 put on the drink. The brilliant part about this is it's recurring. You can
27:54 sell these rolls of stickers to the bars and they'll buy from you and only you
27:57 every single month. You can sell ad spots on the stickers with a QR code. It
28:01 sells itself because it's viralable and it promotes safety and it's fearbased.
28:04 It just has all the makings of a good business idea. Full details here.
28:08 >> All right. So, for those that are only listening, it's just it's a round
28:11 sticker. It's just a legitimate sticker that you put over your drink at the bar
28:16 so it doesn't get spiked. Um, so the idea is to monetize that, to get your
28:20 own stickers printed that do the same thing and sell them to bars, sell
28:25 advertising, do your own ads, whatever. What do we think? >> What What like What does a roll cost?
28:30 You know, how much are they buying it for? >> Stickers are like a a a cent and a half
28:34 each. >> Oh, really? >> Yeah. So, you you can do like a thousand
28:40 stickers and sell it for how much? >> Um, oh man. Let's see. I would think
28:46 like 50 bucks, 10. So, I mean, a,000 stickers will probably cost you, if it were scent
28:53 each, that'd be 10 bucks each. That's not realistic. It might cost you 25 or
28:56 30 bucks, right? >> So, sell for one to 200 bucks a roll,
29:00 but you could sell like a case of five or six rolls, you know, and set them up
29:05 on a on a subscription. you could get their like name custom printed or
29:11 whatever. Um, and so I think like the potential downside that people are
29:14 thinking about this is like, well, what's stopping like Vista Print from
29:17 just like selling their own, you know, like just taking their round stickers
29:21 and calling them, you know, anti- spike drink stickers? Well, it's like it's
29:26 competition, right? No one like these bar owners aren't going to think to go
29:28 to Vista Print to get this brand new product that didn't exist. They're going
29:32 to buy it from the guy that conveniently walks in and solves a problem right
29:35 there on the spot. >> And you're thinking sell advertising on
29:38 it, too. >> Yeah, you could. That that'd be a bonus, but you don't have to. You just mark
29:43 them up. It's just it's an old product in a different way with a different
29:47 package, which has shown time and time and again like there's nothing too
29:50 stupid. Like you just repackage something, reframe it how it's used, and
29:53 you win. >> Would you sell this door to door or are you thinking also like meta ads? So meta
30:02 ads, you know, would probably work because it works for basically anything,
30:07 but I would scrape every single bar. Um, preferably in a local area just so you
30:11 can preferably in your local area so you can have a tie to it. Um, and send them
30:16 free samples. Um, like enough to where they could use them for a week or a
30:20 night. Um, and I feel like it has like this this viral effect like people are
30:24 going to post it to their stories and people are going to talk about it and
30:27 they're going to be the bar in town. That's like the sales pitch of like,
30:30 you're the safest bar in town because you're buying this from me and it cost
30:34 you almost nothing. And it's like it's a liability to not buy this from me. What
30:38 are you do? How are you still in business not buying these stickers from
30:40 me? >> I saw this uh video from an entrepreneur. Her name is Ty Haney and
30:47 she had this talk where she said I think she said CAC here. CAC is the hack. Hold
30:53 on, let me pull it up. She basically her her pitch is basically like how IRL
30:57 events is what's going to drive customer acquisition in the day of of a AI.
31:03 >> She says 2026 is going to be all about local experiential IRL and I believe
31:10 it's the hack. Um so you know she's selling like touching grass as a service is her business. Um
31:18 which I think is really interesting. Um, and she, you know, I'm just reading this
31:23 here. He said, "You don't have to pay people to post. People just show up."
31:27 So, what I like about your idea is you're not going to have to pay people
31:30 to post >> about their of the bar, right? They're just going to take a picture of their
31:35 drink >> and they're going to post it on Instagram and they're going to tag the
31:41 bar. So, it's free customers. >> Yes. And take that a step further. Make
31:45 the default sticker be your name, your brand, your QR QR code to your website.
31:50 That's the default. For a little extra, you can get generic plain ones. For a
31:53 little more than that, you can get custom branded ones. >> I like it. All right. What's your What's
31:57 your next idea? >> This is like along the same vein as the
32:01 bike washing. Okay. We're talking about trails. We're talking about people
32:06 getting outside. And I just know that people love a good vending idea. Um,
32:10 people love it. Everyone loves it. Who doesn't want a vending machine? Um, so
32:15 I'm going to share this. >> Well, I think people like the idea of
32:22 you buy a thing and it literally vends you passive income. I think that that
32:27 idea of vending machines, >> you know, people equate to passive
32:29 income. >> They do, which, you know, a lot has been said about passive income, but so we'll
32:36 both agree that, you know, some income is more passive than others, but yeah,
32:41 >> almost nothing is purely passive. Um, all right. Let's go. Freaking thing
32:46 right here. I'm gonna sit here and wait for hours while you give me a good
32:49 reason why these things aren't at every trail head in the world. The rocks cost
32:53 between 5 and 20 cents each. You sell them for $2 each. That's a 90% profit
32:57 margin. Go collect your cash every week or so. Refill it with rocks and you're
33:00 printing money. Full details here. All right. It's a like a shiny cool rock
33:04 vending machine by Trail Head or anywhere. Um, it's simple. You can scale
33:09 it. It's not food. It doesn't expire. It doesn't go bad. doesn't get bugs. Um,
33:13 what do you think? >> It's so It's so funny cuz like you're
33:19 you're literally selling rocks >> for $2 or2. >> But let me tell you, Greg, um, I've got
33:27 four kids, 9 to 15. And we've talked, you know, about Bies. You know my tie to
33:32 Bies. Um, something about the South. I don't know. Kids want rocks in the
33:36 South. If you go to Bies, they have this station of shiny rocks. It's just like
33:40 this little cart. It's like four by two feet and you got like a fake leather bag
33:45 and you've got these shiny rocks and kids can scoop them out and they for
33:49 like 25 bucks they can fill this little leather bag full of shiny rocks and my
33:53 kids love it. Every kid loves it. Like it's a reason that So just to back up
33:59 like Buckyy's square footage is like extremely well thought out, right? That's why one
34:04 of their biggest complaints is no seating for food. like they sell they
34:07 have multiple restaurants in there, but you can't sit down and eat anywhere. And
34:11 it's because it's not profitable for them to to put in tables, right? So,
34:15 when you consider that, the fact that they have this in all of their stores
34:19 means it crushes. It does really well. So, kid, this isn't really for adults.
34:22 The video shows an adult doing it. This is for kids. So, anywhere there are
34:27 kids, um, I think this would do well. >> I like this idea. I It reminds me of
34:31 another like I'll take this idea that relates more to me. So, I live in, you
34:38 know, Miami Beach and I see kids picking up seashells all the time. So, they come
34:44 from places like Canada and they're on vacation and there's snow. There's, you
34:49 know, they're up to their knees in snow and they bring home seashells. So, not,
34:57 you know, all the kids and not everyone gets the opportunity to go on the beach.
35:03 You know, why not put a sea shell dispenser at the airport >> or at at restaurants? Um, you know,
35:11 maybe they maybe they maybe they go to the beach and there's tons of jellyfish
35:15 or whatever and they can't find any, you know, the right seaells. So, the idea is
35:20 basically seashells in a vending machine. >> I love that. That's a no-brainer. I love
35:26 vending machines because it enables like offline AB testing, right? take one kind
35:31 of generic vending machine and you just every month you just swap out something
35:35 else. Swap out the sign, swap out the product and just see what crushes
35:39 because like in Chris Kerner's world, if I could like wave my magic wand and and
35:43 run this entire world, I would just have random vending machines everywhere just
35:48 so I could learn like what hits where, like what random product in what random
35:54 location in front of what demographic of person just crushes. Like I just find
35:57 that interesting. >> I like it. I mean, it's not my world.
36:02 I'm I'm like more in like this I you know, my equivalent of that is like own,
36:07 you know, singlepurpose apps like and software >> that do one thing. Um, and then you know
36:15 using organic content or using meta ads to get a particular type of person in
36:20 you know to that experience >> like Facebook marketplace apps
36:23 >> like Greg's like that's a I mean that that world sounds great for you but my world
36:29 has like you know no hunger. It's got peace. I don't know like everyone has a
36:34 decent income and a warm home. I I'm just quirky. Chris, >> I don't judge. I don't judge. Can we do
7:43 build. Greg, come on. >> Well, should we go to the next?
7:46 >> Yeah. >> So, my business idea is not this product
7:51 itself. I'll elaborate. >> Thing right here. This reminds me of one
7:54 of my favorite quotes. First time founders focus on product. Second time
7:57 founders focus on distribution. What is this product going on behind me? Day six
8:01 of genius business ideas. Follow the war. It's literally a round piece of
8:04 foam. That's it. You put it around your propeller when you're not driving the
8:07 boat so kids don't hit their legs into it. They're selling thousands of these
8:10 things because they're going viral because it's so simple. Because people
8:13 don't know how it works. That's distribution. 99 out of 100 people would
8:16 have never launched this business because they would have thought, "Who's
8:18 going to buy that? It's just a round piece of foam. There's nothing
8:22 proprietary about it." Sometimes it pays to be a little naive and to understand
8:26 human psychology. Get my favorite human psychology mark. >> All right. So, here's what I'm thinking.
8:33 Um, anything is scalable. Anything can be sold with the right distribution and
8:36 marketing. Would you agree? >> Yes. >> Like I could tweet about the dumbest
8:40 thing at the dumbest price point and maybe sell none of them. And if Elon
8:44 Musk retweets me, I'll sell some just because of the distribution, right? Um,
8:51 so we have two magical tools. You could argue two of the most magical tools that
8:56 the internet has ever seen, and that's the short form uh video algorithm,
9:03 right? And AI. So, this tool that I showed is objectively dumb, right? I've
9:07 had a boat. Uh, it's a piece of foam you put around the propeller propeller. You
9:10 don't leave it on the propeller as you're driving. You just you leave it
9:13 there when you're out there on the water parked so a kid doesn't swim up against
9:18 it and like cut their leg, which is like very unlikely cuz kids stay away from
9:21 it. Whatever. It doesn't matter. What matters is that the distribution, right?
9:27 it. They sell thousands of these things because of that video that was going on
9:31 behind me. Because, you know, nothing goes viral without half of people
9:34 thinking, "You're dumb. You're an idiot." So, half people like, "This is
9:37 stupid. This is useless." yada yada. And the algorithm is like, "Oh, comments
9:40 good. Spread it. Spread it. Spread it." And the other half of people are like,
9:43 "This is awesome. I could use this." And so, it sells, right? So, ideas that were
9:48 once dumb are no longer dumb because of short form video. So why not use CHAGP
9:54 cloud whatever AI to come up with all kinds of dumb product ideas and I guess
9:58 I forgot the third piece of technology 3D printers all types of like seemingly
10:04 dumb product ideas that match three things. Number one it can be 3D printed
10:08 so you can make a prototype easily. Number two um it can be like AI would
10:13 come up with it. AI has the capacity of thinking of it. And number three, um, it
10:19 can spread in like a 10 like a five to 10 second video via short form video
10:24 like how it works. Just showing you how it works in a video. Um, and coming up
10:29 with like a product studio and you don't really invest money in the product
10:33 development until you have thousands of pre-orders, demand, you throw up a
10:37 Shopify site, whatever. Uh, and you just start selling these dumb little
10:40 products. What do we think? I like it. Where my mind goes to, and I'm curious
10:48 your thoughts on this, is how do you how do you put AI on some of these ideas?
10:54 And the reason I say that is because especially on Tik Tok, uh, but in the
10:59 world generally, people hate AI. >> Mhm. >> People hate it. Like it's very very like
11:07 they violently hate AI. So, I think that you can do a lot of these hardware ideas
11:11 or physical product ideas that are quote unquote dumb, but you implement AI into
11:16 it and on purpose. >> Okay. >> Like you create like one AI feature
11:20 which is like so >> Yeah. >> You know, dumb. >> Pointless. Yeah.
11:26 >> Pointless. And and people are like, why do we need AI
11:29 and everything, >> right? Like what what if it were that
11:33 propeller that was like voice enabled? >> Yeah. Exactly. What?
11:37 >> Yeah, >> but to some people they're like, "Oh, I
11:41 could see myself using that." And those are the people that buy your product.
11:44 And that's the beauty, right? Is that you know these platforms have billions
11:48 of active users, so you just need a small percentage of them to buy?
11:51 >> Yes. >> But is that like malicious? Like is this
11:55 is this is it worth people spending their time on this sort of stuff?
11:59 >> It Well, okay. So, I get asked that question a lot. Like people will
12:02 approach me with a business idea like, "Chris, what do you think? What do you
12:05 think?" And one of my first questions back to them is like, "What else do you
12:08 have on your plate?" Like, "What else are you looking at?" And some people are
12:12 idea machines and the one they're asking me about is one of like 50 that they're
12:16 kind of throwing around. And some people are like, "This all I got, right?" And
12:20 so I'm always very cautious to tell them like, "You're pretty biased cuz this is
12:24 all you got." The the statistical probability that the only idea you have
12:28 being like the best use of your time and money is almost zero. So keep that in
12:33 mind. Irrespective of my opinion of the idea, it's probably not the right idea
12:36 for you because you don't have anything to compare it against, right? So if
12:41 someone's listening to this and like it it all comes down to their background.
12:43 Do they have like a background in product development? Do they have a
12:46 background in short form video or editing or whatever? Um this could be
12:52 the perfect idea for them. Um, but if someone has no experience or background
12:55 in that or they're not insanely passionate about it or they have 50
12:59 other ideas, then it's a terrible idea for them. >> Okay.
13:02 >> But >> that's fair. That's fair. >> Yeah.
13:07 >> So, it's good for some, bad for others. >> Exactly. Yeah. That's why like just this
13:13 is my soap box, but like you just share your ideas. And I know you agree with
13:16 this. We've both talked about this, but don't withhold your ideas because
13:21 like Greg, you're going to come across something in the wild. Um, like I
13:24 remember you had the idea of like having a certification program. You you walked
13:29 by your dentist. You walked by your now dentist and you saw best dentist in
13:33 Miami and one of your ideas was like that needs to be a thing like who's
13:36 going to become the certification program for X, Y, or Z industry, right?
13:41 >> Yeah. and you love that idea because you saw it. You own it, you experienced it,
13:45 you gave that dentist thousands of dollars. Um, and like maybe you know a
13:50 guy in college who had like a certification. Like all of these life
13:55 experiences led you to really loving that idea, right? Y >> and other people heard us talk about it
14:00 and like that's stupid, that's dumb, right? And so when we share our ideas,
14:05 the only chance of someone stealing it is if that other person has had like the
14:10 exact same life as us. They had the same work history, the same personality.
14:13 They're also an introvert. Their mom also divorced their dad at age 14. Like
14:17 these random things that we could never really quantify, they would have to also
14:22 be true in order for them to maybe also love the idea. And then the qualifier is
14:26 they have to actually go like get around all the friction to doing something
14:32 about it. There's one caveat which is that that is true on the internet but
14:37 when you're talking about let's say opening up a coffee shop in your town
14:41 and it's a town of 700 >> and there's already a coffee shop then
14:46 there is a defined pie and you're fighting for the pie. But when you're
14:50 building on the internet and you're doing what we're talking about, which is
14:55 short form, spending money on meta ads, uh building organic audiences, writing
14:59 memes, all this stuff, >> the pie is infinite. And it's almost
15:04 like the way, you know, it's really hard to even imagine it. It's just like it's
15:09 it's very similar to when you think about how big the world is, like the
15:15 planet Earth or the universe we live in. It's so big. it like how big is the
15:19 universe, you know, how far is Mars from here? How far is, you know, how big is
15:24 our galaxy? That's like the internet. It's infinite. It's literally infinite.
15:29 >> 100%. There's another exception to that and that's like um which is on the
15:34 internet. Let's say you're Evan Spiegel, founder of Snapchat. You're in a bar.
15:38 You're talking to like a Facebook developer and you're like, "Dude, I'm
15:40 starting this company. I think it's really unique because our messages are
15:44 going to disappear." And the data is showing us this. like there's actually I
15:47 know it sounds stupid but that's also a feature not a bug like yeah and that
15:51 Facebook developer is like interesting okay that's like a it's on the internet
15:55 but it's a limited pie right and like that idea can be stolen partially
15:59 because they have like kind of the same brain in a way um so like I or like
16:04 patent patentable ideas you know like there are exceptions to what I'm saying
16:08 >> but even with the Facebook example like having you know I've advised some of the
16:12 biggest social companies on the planet biggest tech companies on the planet
16:18 Someone like Facebook is only copying your idea once it hits millions or
16:23 hundreds of millions of users. >> They need signals. Yeah.
16:27 >> The the reality is if you're like the chief product officer of Facebook, you
16:30 have all the ideas. You know all the ideas. The problem is you're only going
16:35 to implement the ones that won't get you fired. >> Like the ones that have the most
16:40 validation. I remember being in a meeting with Facebook uh at one point or
16:44 someone who worked at Facebook and he was basically like >> yeah uh I I was telling him about an
16:51 idea that he should do and he said we will only do ideas that will will
16:56 generate between 1 billion and hundred billion dollars a year of revenue.
17:00 So you know >> that's cute. >> That's cute. Yeah. Exactly. Um all
17:06 right. What's your what's your next idea? That's that's that's a really good
17:11 point. Um, all right. Let me pull this bad boy up. All right. I'm going to take
17:14 a I'm going to take a left turn here if you don't mind. It's going to go a
17:18 little different thing right here. Guys, I'm amped up about this business. I'm a
17:21 cyclist and I hate washing my bike. Everyone hates washing their bike.
17:25 Germany is the world leader when it comes to health and fitness trends. And
17:28 those trends always come out west. Here's exactly how you make a,000 bucks
17:31 a day doing this. This is a mobile bike wash automated on a trailer. You know
17:34 how many places you could post this up at? Bike parks, bike shops, trail heads,
17:38 cycling races with thousands of cyclists. All of them need this and it's
17:41 a perfect business right now because cycling has exploded in the last few
17:45 years. Ebikes, mountain bikes, road bikes, gravel bikes. There are millions
17:49 of cyclists in the US spending thousands of dollars on their bikes. And these
17:52 aren't casual riders. There are people that have 5 to$15,000 bikes that care
17:56 about maintenance, but they also don't have time or the desire to wash their
18:00 own bike. It takes an hour. You need a hose, soap, brushes, degreasers. Most
18:03 people are in apartments. They don't have a good outdoor space. So, what do
18:06 they do? They just don't wash their bikes or they pay a bike shop way too
18:09 much money to do it and wait a week to get it back. But if you showed up at the
18:12 trail head after their ride with an automated bike wash, 20 bucks for a full
18:16 wash and dry, forget about it. Takes 5 minutes. They pay you back on the road.
18:20 It's easy sale. 40 washes a day at 20 bucks each is 800 bucks in revenue. No
18:24 inventory. No employees needed to start. You just start with you and trailer.
18:28 Full details here. Look at this freaking thing right here. >> All right. What do we think?
18:33 >> I love this idea. I also think that you could put these station put these put
18:40 this product at like uh just popular bike paths, right? So in Canada, we have
18:46 a at our house in Canada, it's on a popular bike path. You can actually uh
18:53 for cyclists, you can actually cycle for 130 km on on this bike path. And every
19:01 maybe 15 kilometers there's a you know little station where people could hang
19:07 out, have a coffee, have a bite to eat. >> Yeah, exactly. Fix a flat. So it's just
19:11 like how do you and the cities operate that like the towns operate it. So I
19:16 would do a deal with them >> and be like let's split the revenue on
19:20 this. Like this is this just makes your bike path just more like a better
19:25 experience. So you're happy. You're also getting some more revenue and then you
19:29 have distribution there. >> Oh, I love that. Sell them, you sell a
19:33 dozen of them to a city and just like charge an ongoing maintenance fee and
19:36 >> instead of trying to make a,000 bucks in a day, you might make 50 bucks a day,
19:40 but a lot more passively. >> A lot more passively. Yeah,
19:43 >> I like that a lot. >> Yeah. The other thing that comes to mind
19:48 is like, but how do you actually go and okay, like let's say this is a good
19:51 idea. How do I actually go and build this? Like how do I manufacture this?
19:54 like what are the next steps? >> I don't think you need to manufacture
19:58 anything. I think you start with a a rented trailer, uh a $200 pressure
20:03 washer, and like very manually you cleaning bikes in areas where there are
20:08 dirty bikes right then and there, right? And then you you go from there. You save
20:11 your money and you buy one of these when you can afford it. I don't think you
20:14 have to start with that. >> Okay. So, you just basically prove it
20:17 out with like, >> you know, Yeah. You just prove it out
20:20 first. >> Yeah. And you don't even need to buy a like those box trailers are like 10
20:24 grand. You don't even need to buy one. You can rent one from Home Depot or
20:28 whatever. Have you uh Are you a cyclist? Have you washed a bike?
20:32 >> No, I've never washed a bike, >> dude. It's It's the worst. I'm like I
20:37 have a road bike and a mountain bike and I'm not technically inclined. I'm not a
20:41 handy guy and these things are always breaking the gears. Like I just wish
20:46 someone could just like ensure that like my bike was clean and maintained on a
20:50 regular basis. and I don't ever have to think about it cuz half the time when I
20:53 go to ride like something's broke, something's dirty. Like that that could
20:57 be a whole other business on like a bike maintenance plan or whatever. There's a
21:01 company called Vell Fix that does like mobile bike repair. They come to you.
21:05 That's a pretty big business actually. I think they sell franchise territories,
21:08 but something like that, but for ongoing maintenance. Um or you could have like a
21:13 a bike washing subscription with with this idea. So >> cool. I mean, I like the idea. I'm not a
21:18 cyclist. I don't like the idea of strapping into something and not being
21:24 able to get out. Um, that being said, I see tons of cyclists. Uh, I see it only
21:30 getting bigger. And when I'm coming up with a business idea, I'd like to focus
21:35 on people who have money >> and disposable income. >> And, you know, to your point in the
21:41 video, people are spending 5, 10, 15 grand on these things. So, like of
21:46 course they want it to look clean, >> right? >> Um, so I like this idea because you can
21:53 focus on bikes. It's scalable. Uh, the MVP isn't crazy. And then maybe you can
21:57 take that knowledge and then bring it to, you know, golf, tennis, other
22:04 high-end sports, and build your empire that way. >> Yeah. Why aren't we washing golf clubs
22:08 outside of the clubhouse? >> And even golf bags. Like I was I was
22:14 with a friend the other day and he was like he's like, "Yeah, I spend like $650
22:18 on my golf bag." I was like, "That's how much these things cost?" He's like,
22:22 "Yeah, I just like wanted it to look good." And uh and like I get it, but
22:28 it's like in 10 years or 15 years or 5 years or 3 years, it's not, you know,
22:31 it's probably not going to look that good. >> Yeah. Well, dude, that gives me an idea.
22:35 Like why not like contract with a clubhouse, a golf course, and have like
22:41 some like cheaper Amazon golf bags as loaners and people roll up like these
22:45 are like the daily golfers and you say, "Hey, well, I'll wash your bag. You go
22:49 play golf. Just let me swap out your clubs real quick. Take the laner." By
22:52 the time they're done with their nine or 18 holes, their bag is spotless.
22:56 >> What are we doing? >> There you go. >> See, it's it's kind of like what we were
23:01 just talking about with sharing your ideas. someone's listening to this
23:04 that's not a golfer, not a cyclist, and they're like, "Next, skip." You know,
23:07 and that's fine. It's not for them, but like there's a cyclist out there
23:10 listening to this like, "Oh my gosh, yes, that is true." Like everything he's
23:14 saying about cycling is true. This is the idea for me. So, >> the other the other thing that's
23:20 happening now is I've got a friend who has a few car washes and he was telling
23:26 me he's making most of his revenue from subscriptions. I was like,
23:29 "Subscriptions? What are you talking about?" He's like, "Yeah, well, what I,
23:34 you know, because I own this local area, uh, I basically was like, for $40 a
23:38 month, you can have unlimited car washes." >> Yep. >> And I was able to and he's got like a
23:45 popular Instagram account in his local area. >> So, he was able to create like a pretty
23:51 big email list from that. And then he just like hammered them and like, "Hey,
23:54 get get on the subscription. Get on the subscription." And people are like,
23:57 "Yeah, this is dope. Like, unlimited car washes. This is amazing." Turns out
24:02 >> they're only still going for like one car wash or two car washes a month,
24:04 right? >> So with this with the bike idea, with the cyclist idea, it's like maybe it's a
24:10 subscription where it's like for 25 bucks a month you get unlimited washes.
24:15 >> Yeah, I like that. And then you strategically introduce some friction to
24:18 getting those washes so they don't claim it as much as they might think.
24:21 >> But what are you trying to say? You go and like break their legs. Uh
24:31 All right. Do we have time for another idea or two? >> Yeah. Let me uh let me go through this
24:36 real quick. >> Do two more ideas. >> Okay. >> If you can
24:41 >> Oh, I can. Um All right. This is This one's a little This one's a little
24:44 offthe-wall, but it's good. It's a very approachable. So, before I show this
24:49 video, I'm going to give you some uh background. So, I was a senior in
24:55 college. Um I launched an iPhone repair store, a retail store. on the busy road
24:59 in Tuscaloosa, Alabama called Phone Restore. And it was not going well. Um,
25:05 students, there were 30,000 Alabama students. They didn't know I existed.
25:09 And one night, it was a Sunday night, I couldn't sleep. We were not, it was just
25:12 not going well. And I had this idea, for whatever reason, to get custom printed
25:18 wristbands. Right now, I don't go to bars. I've never even tasted alcohol,
25:23 but I just know at bars sometimes they give out wristbands. Are you overage or
25:26 underage, whatever. Um, and in Tuscaloosa, Alabama, there's a lot of
25:31 bars. And so I thought, is there a way to get uh those Tyveck disposable
25:36 wristbands custom printed with a message on it? I open it up and there's a there
25:40 was a this was 2010. There bunch of websites that did this. So I ordered a
25:46 whole box of them for like 2 cents a piece. And then I went to the bars and I
25:50 just said, "Hey, do you give out wristbands?" Yeah. And this was like at
25:54 like 3 p.m. which is like on one hand it's like don't sell the restaurants,
25:57 don't sell the bars and on the other hand if you catch them at the right time
25:59 like they're there. They're not busy and they're there. So I would go and they
26:04 weren't busy but open and I just say hey you give out wrists. Yeah. Do you want
26:06 to give out these instead of those? Sure. Yeah. Now we don't have to buy
26:09 wristbands anymore. Cool. And also I'd throw in like I'm a student, you know,
26:13 help out a for a fellow student. They were most likely a student, too. And
26:16 they just start passing out my wristbands. So these students would go
26:21 out to the bar. They would get drunk. They would break their iPhone. They'd
26:24 wake up with a broken iPhone. What happened last night? And they'd see
26:27 their wristband. And I have a picture of this. Al, you can put it over the video
26:30 if you want, but uh it was like 15% off iPhone repair, a phone restore, phone
26:36 number, address, whatever. And that completely changed the trajectory of the
26:40 business. That one idea late on a Sunday night, which just a side note, I just
26:44 love the fact that with any business, you're one idea away from completely
26:49 changing the outcome, right? and they say ideas are worthless.
26:53 >> Amen, brother. Ideas are everything. They're more important than ever today.
26:55 >> Yeah. >> Um, so that's my backstory that made me
27:01 see this and think, "Oh, there's an opportunity here because then I went
27:05 down this rabbit hole. I didn't pursue it much, but like I need to have like a
27:09 wristband advertising agency. I need to go find local businesses and and they
27:14 charge me and I I go to bars and I match them up together and I take a cut of in
27:17 between." That's a business idea. like that's not really anything new. It's
27:21 just kind of a new medium for it. Just an ad agency, right? Matching buyers and
27:26 sellers. So, that's an idea. But, um, when I saw this video, I thought of that
27:31 idea. So, that's the backstory. Cool. >> Yeah, I'm with you.
27:33 >> Right here. Here's my biggest takeaway from this video. A lot of times we look
27:38 for complicated or elaborate solutions to simple problems. This woman here is
27:41 solving a real problem with a very simple solution. You don't need a
27:45 chemical or a pill that changes the color of the drink when something's
27:48 added to it. You don't need cameras or sensors. Literally a sticker that you
27:51 put on the drink. The brilliant part about this is it's recurring. You can
27:54 sell these rolls of stickers to the bars and they'll buy from you and only you
27:57 every single month. You can sell ad spots on the stickers with a QR code. It
28:01 sells itself because it's viralable and it promotes safety and it's fearbased.
28:04 It just has all the makings of a good business idea. Full details here.
28:08 >> All right. So, for those that are only listening, it's just it's a round
28:11 sticker. It's just a legitimate sticker that you put over your drink at the bar
28:16 so it doesn't get spiked. Um, so the idea is to monetize that, to get your
28:20 own stickers printed that do the same thing and sell them to bars, sell
28:25 advertising, do your own ads, whatever. What do we think? >> What What like What does a roll cost?
28:30 You know, how much are they buying it for? >> Stickers are like a a a cent and a half
28:34 each. >> Oh, really? >> Yeah. So, you you can do like a thousand
28:40 stickers and sell it for how much? >> Um, oh man. Let's see. I would think
28:46 like 50 bucks, 10. So, I mean, a,000 stickers will probably cost you, if it were scent
28:53 each, that'd be 10 bucks each. That's not realistic. It might cost you 25 or
28:56 30 bucks, right? >> So, sell for one to 200 bucks a roll,
29:00 but you could sell like a case of five or six rolls, you know, and set them up
29:05 on a on a subscription. you could get their like name custom printed or
29:11 whatever. Um, and so I think like the potential downside that people are
29:14 thinking about this is like, well, what's stopping like Vista Print from
29:17 just like selling their own, you know, like just taking their round stickers
29:21 and calling them, you know, anti- spike drink stickers? Well, it's like it's
29:26 competition, right? No one like these bar owners aren't going to think to go
29:28 to Vista Print to get this brand new product that didn't exist. They're going
29:32 to buy it from the guy that conveniently walks in and solves a problem right
29:35 there on the spot. >> And you're thinking sell advertising on
29:38 it, too. >> Yeah, you could. That that'd be a bonus, but you don't have to. You just mark
29:43 them up. It's just it's an old product in a different way with a different
29:47 package, which has shown time and time and again like there's nothing too
29:50 stupid. Like you just repackage something, reframe it how it's used, and
29:53 you win. >> Would you sell this door to door or are you thinking also like meta ads? So meta
30:02 ads, you know, would probably work because it works for basically anything,
30:07 but I would scrape every single bar. Um, preferably in a local area just so you
30:11 can preferably in your local area so you can have a tie to it. Um, and send them
30:16 free samples. Um, like enough to where they could use them for a week or a
30:20 night. Um, and I feel like it has like this this viral effect like people are
30:24 going to post it to their stories and people are going to talk about it and
30:27 they're going to be the bar in town. That's like the sales pitch of like,
30:30 you're the safest bar in town because you're buying this from me and it cost
30:34 you almost nothing. And it's like it's a liability to not buy this from me. What
30:38 are you do? How are you still in business not buying these stickers from
30:40 me? >> I saw this uh video from an entrepreneur. Her name is Ty Haney and
30:47 she had this talk where she said I think she said CAC here. CAC is the hack. Hold
30:53 on, let me pull it up. She basically her her pitch is basically like how IRL
30:57 events is what's going to drive customer acquisition in the day of of a AI.
31:03 >> She says 2026 is going to be all about local experiential IRL and I believe
31:10 it's the hack. Um so you know she's selling like touching grass as a service is her business. Um
31:18 which I think is really interesting. Um, and she, you know, I'm just reading this
31:23 here. He said, "You don't have to pay people to post. People just show up."
31:27 So, what I like about your idea is you're not going to have to pay people
31:30 to post >> about their of the bar, right? They're just going to take a picture of their
31:35 drink >> and they're going to post it on Instagram and they're going to tag the
31:41 bar. So, it's free customers. >> Yes. And take that a step further. Make
31:45 the default sticker be your name, your brand, your QR QR code to your website.
31:50 That's the default. For a little extra, you can get generic plain ones. For a
31:53 little more than that, you can get custom branded ones. >> I like it. All right. What's your What's
31:57 your next idea? >> This is like along the same vein as the
32:01 bike washing. Okay. We're talking about trails. We're talking about people
32:06 getting outside. And I just know that people love a good vending idea. Um,
32:10 people love it. Everyone loves it. Who doesn't want a vending machine? Um, so
32:15 I'm going to share this. >> Well, I think people like the idea of
32:22 you buy a thing and it literally vends you passive income. I think that that
32:27 idea of vending machines, >> you know, people equate to passive
32:29 income. >> They do, which, you know, a lot has been said about passive income, but so we'll
32:36 both agree that, you know, some income is more passive than others, but yeah,
32:41 >> almost nothing is purely passive. Um, all right. Let's go. Freaking thing
32:46 right here. I'm gonna sit here and wait for hours while you give me a good
32:49 reason why these things aren't at every trail head in the world. The rocks cost
32:53 between 5 and 20 cents each. You sell them for $2 each. That's a 90% profit
32:57 margin. Go collect your cash every week or so. Refill it with rocks and you're
33:00 printing money. Full details here. All right. It's a like a shiny cool rock
33:04 vending machine by Trail Head or anywhere. Um, it's simple. You can scale
33:09 it. It's not food. It doesn't expire. It doesn't go bad. doesn't get bugs. Um,
33:13 what do you think? >> It's so It's so funny cuz like you're
33:19 you're literally selling rocks >> for $2 or2. >> But let me tell you, Greg, um, I've got
33:27 four kids, 9 to 15. And we've talked, you know, about Bies. You know my tie to
33:32 Bies. Um, something about the South. I don't know. Kids want rocks in the
33:36 South. If you go to Bies, they have this station of shiny rocks. It's just like
33:40 this little cart. It's like four by two feet and you got like a fake leather bag
33:45 and you've got these shiny rocks and kids can scoop them out and they for
33:49 like 25 bucks they can fill this little leather bag full of shiny rocks and my
33:53 kids love it. Every kid loves it. Like it's a reason that So just to back up
33:59 like Buckyy's square footage is like extremely well thought out, right? That's why one
34:04 of their biggest complaints is no seating for food. like they sell they
34:07 have multiple restaurants in there, but you can't sit down and eat anywhere. And
34:11 it's because it's not profitable for them to to put in tables, right? So,
34:15 when you consider that, the fact that they have this in all of their stores
34:19 means it crushes. It does really well. So, kid, this isn't really for adults.
34:22 The video shows an adult doing it. This is for kids. So, anywhere there are
34:27 kids, um, I think this would do well. >> I like this idea. I It reminds me of
34:31 another like I'll take this idea that relates more to me. So, I live in, you
34:38 know, Miami Beach and I see kids picking up seashells all the time. So, they come
34:44 from places like Canada and they're on vacation and there's snow. There's, you
34:49 know, they're up to their knees in snow and they bring home seashells. So, not,
34:57 you know, all the kids and not everyone gets the opportunity to go on the beach.
35:03 You know, why not put a sea shell dispenser at the airport >> or at at restaurants? Um, you know,
35:11 maybe they maybe they maybe they go to the beach and there's tons of jellyfish
35:15 or whatever and they can't find any, you know, the right seaells. So, the idea is
35:20 basically seashells in a vending machine. >> I love that. That's a no-brainer. I love
35:26 vending machines because it enables like offline AB testing, right? take one kind
35:31 of generic vending machine and you just every month you just swap out something
35:35 else. Swap out the sign, swap out the product and just see what crushes
35:39 because like in Chris Kerner's world, if I could like wave my magic wand and and
35:43 run this entire world, I would just have random vending machines everywhere just
35:48 so I could learn like what hits where, like what random product in what random
35:54 location in front of what demographic of person just crushes. Like I just find
35:57 that interesting. >> I like it. I mean, it's not my world.
36:02 I'm I'm like more in like this I you know, my equivalent of that is like own,
36:07 you know, singlepurpose apps like and software >> that do one thing. Um, and then you know
36:15 using organic content or using meta ads to get a particular type of person in
36:20 you know to that experience >> like Facebook marketplace apps
36:23 >> like Greg's like that's a I mean that that world sounds great for you but my world
36:29 has like you know no hunger. It's got peace. I don't know like everyone has a
36:34 decent income and a warm home. I I'm just quirky. Chris, >> I don't judge. I don't judge. Can we do
36:39 uh one last idea? >> I got one. I got one. So, we were just
36:44 talking, Greg, before you hit uh record. And you've got some Pokemon cards in
36:49 your background. And we're similar ages, I'm assuming, and I had Pokemon in
36:54 middle school. And but I I've never been into like the breaking stuff, the Logan
36:57 Paul stuff. Like, I'm not a card guy. I'm not a collectibles guy. Um but then
37:02 I came across something on Twitter that that it just immediately rang true to
37:09 me. Have you heard of the Kabuto King? >> I have not. >> Okay. The Kabuto King is some anonymous
37:15 dude on Twitter who started buying every single first edition Kabuto Pokemon
37:21 card. Kabuto was one of the first set in the late '9s. 152 cards, fossil edition.
37:27 These cards at the time he started buying were worth about 30 to 50 cents
37:33 each ungraded. Okay. Um, now granted, like you said, Pokemon has outperformed
37:38 the market, right, as an asset class. Nobody no one ever thought to buy like
37:44 worthless, dumb characters that no one's ever thought about, especially if
37:48 they're ungraded or not holographic. Like the only special thing about them
37:52 is their first edition. They're provably old from 1999. Okay, you tracking?
37:59 >> Yeah, I'm tracking. But like Kabuto is Yeah. It's probably one of the least
38:03 attractive. It's probably one of the like if I am opening a pack and I'm
38:06 getting a Kabutoo, it's like it's I'm having a bad day. >> Yeah. Totally.
38:11 >> And that's that's the meme, right? That's the whole thing, right? Dogecoin.
38:15 What's cool about Doge? It's a meme, right? So, he's he's turned this lame
38:20 Pokémon into an awesome Pokemon. He's turned it into a meme. And all he did
38:24 was just start buying them and tweeting about it. Okay. And so now the price of
38:31 a first edition Kabuto ungraded I think last I checked is like $10 to $20.
38:37 So he has influence the price to go up 100x plus over the course of about 3
38:42 months. Um and the graded ones are worth many hundreds of dollars. Um and he's
38:47 kind of started this movement this first edition Pokemon movement. And now
38:51 there's like a echans king and there's like five or six guys that are doing the
38:55 same thing and they're just buying up every single card uh irrespective of the
39:01 condition and just holding forever just expecting them to go up in value. Okay.
39:05 >> Okay. I'm with you. >> Time for my big reveal. You should feel
39:08 special, Greg, because I've been doing this for months and I haven't told a
39:13 soul about what I'm buying. I I did post one short form video that I'm kind of
39:16 doing this, but I didn't tell them what I'm buying. So, this is the great reveal
39:20 only on your podcast. >> I have been buying two different cards
39:27 from 1999 Fossil Edition. Uh, first uh first edition only, non-holographic,
39:32 ungraded, any condition, near mint, heavily played, doesn't matter. And I
39:38 have about a thousand of them so far. Okay. >> See this?
39:42 >> That is crazy. >> It's crazy. And two different cards. So,
39:47 you can see how many. This is just some of them. Look at this.
39:52 Look at this. I haven't even opened these ones yet. Okay. >> Are you buying them from eBay?
39:59 >> I am. I'm buying them from eBay and tcgplayer.com, which I had never heard of until
40:04 recently, which is like the place to buy and sell Pokémon cards. So, we got
40:10 Shelder and we got Krabby. So, I had a chat with ChatGpt about this before I
40:13 went all in and I'm like, "All right, here's Kabuto King. here's what he's
40:18 doing. I want to do the same thing. Um, what card should I buy? And he's like,
40:21 you don't want to go for like the cool ones like Snorlax. >> Uh, you want to go for the lame ones,
40:26 like the lamer the better. Pidgey, Caterpie, whatever. So, for whatever
40:32 reason, I landed on Shelder and Krabby. >> And I have purchased over a,000 of these
40:38 at an average price of like including shipping, $180, call it two bucks. Um,
40:42 no, I've spent more than that. I've spent like 3,500 bucks. So, I think I've
40:48 I've bought about 1,700 total um for two bucks each, give or take.
40:50 >> Mhm. >> Um and the price has gone up and I haven't told I haven't used my audience.
40:56 I haven't told anyone about what I'm buying until right now.
41:02 >> Um now, what's my plan? Like, I don't know. This is just fun. Like, it's
41:06 really fun to have a mailbox full every single day. And I thought my kids would
41:10 get into it. They'd be, "Oh, dad, let's go open car." like they don't care. Only
41:15 I care. I have four kids. They don't care. So my idea is for other people to
41:22 do this with the other 150 cards. Like the vast majority of these cards have
41:26 been untouched. They're 20 cents each. You can buy some sellers sell 30 of
41:30 them. So for a dollar shipping you can order 30 cards for 20 bucks, right?
41:35 >> And and then flip them. Is that the idea? >> Just hold just hold them. And like if
41:40 you want to take it a step further, you go Kabuto King's route and you make a
41:43 meme out of it. Make a Twitter account and you start post and you just sort all
41:47 of his tweets from day one and you just copy the strategy. You you post
41:52 pictures, you use his same uh verbiage and you just do that and you just sit on
41:57 these forever. Um and it's just supply and demand. They're not making any more
42:00 of these. Pokemon's not going away anytime soon. They're cheap. They're
42:04 affordable and you sit on them. And then the other thing you go ahead
42:07 >> and how important is like the first edition nature of it.
42:12 >> That's important um because they printed all kinds of runs. So they it has to be
42:16 first edition from 1999. But then there's also some alpha in there. Some
42:22 cards are misprints. Like 2 to 5% of cards are misprints that are worth like
42:25 instead of 20 cents they're worth 20 bucks. So you pull those out. Um, and
42:30 then some cards are like mint condition and you send them in to get graded for
42:35 15 bucks each and they're worth a h 100 bucks. So the trick is to kind of
42:39 callull out the the best of the best and the ones that have flaws and get those
42:45 graded and then you can flip those right away to get all of your money back and
42:50 then some. But other than that, you just sit on them forever. What do we think?
42:55 Um, what do I think of the idea and in what context? >> There's my answer. Thank you. Okay.
43:05 >> Like from a >> that's a fun thing to do. >> It's a 10. It's a 10 on 10. Like the
43:11 reason I recently started collecting Pokemon cards, by the way, like I went
43:14 just for the cool ones. Like there's a Snorlax back there. There's a Charizard
43:18 back there, >> you know. I'm not going to flex on everyone, but there's this, there's
43:24 that, you know. So, um, I basically walked into the store and I was like, I
43:29 want the old school vintage. I didn't really care if it was first edition. I
43:34 just wanted to like look back and like see my childhood >> that, you know, the card that I couldn't
43:41 get as a child, seeing it there is worth so much money >> and so much value and it makes me
43:47 excited to be like walking to my office. Um, and then as I started like getting
43:50 into Pokemon recently, there was this Wall Street Journal article that said that
43:58 Pokemon has outperformed the S&P and is like the best performing asset class.
44:01 And I was like, whoa, hold on a second. Should I be like selling my Berkshire
44:04 Hathaway and buying a first edition Charizard? Um, so I'm not surprised that this um
44:15 like meme Pokemon first edition trend is happening. I think that I mean not
44:20 financial advice, but I think that in 20 years, 10 years, 15 years, like the
44:24 first editions are going to be worth more than they are today.
44:28 >> Um because Pokémon is such a nostalgic thing. I think that this is a great like
44:34 this is like a Gary Vee, go to a garage, you know, store, buy something for $5
44:37 and flip it. >> Um idea. So if if that's the thing you're into, then I also think that's a
44:46 a 10on 10 idea there. That being said, I'm kind of like we're in an AI
44:53 revolution and I'm buying like and Krabbies, you know. >> All right. Well, I did promise at the
44:58 beginning of this all of my ideas could scale to eight figures. Did I not?
45:01 >> You did. >> And then I backtracked it like a and I said, "Except this one." Well, I'm
45:07 going to backtrack the backtrack. Okay. I'm going to say this is an eight figure
45:10 business and here's how you do it. Okay. There's your clip. Hey, clip that,
45:16 editor. Clip that. Okay, got it. Um, someone needs to hire someone cheap,
45:23 $50,000 a year, 40 hours a week to sit online and to buy every single first
45:27 edition Pokemon card from 1999, regardless of the character. All 152,
45:31 all the lame ones, right? Cuz we're not doing Charizard. We're not doing
45:34 Snorlax. Every single one. This is a full-time job. You're ordering, you're
45:39 paying, you've got your AMX, and you're unopening, you're opening them, and
45:44 you're you're categorizing them all. Um, that's going to cost you about, let's
45:49 see, 45, give or take, to buy like the vast majority of everything that's on the
45:56 market, it's going to cost you 400 grand. Okay? But over the next years and
46:03 decades, you're the guy like you own everything. You own the supply. And if
46:08 slashwin, not investment advice, the price goes 10 to 100x, you've got an 8
46:13 figureure business on your hands. you. Everyone has to go through you. A lot of
46:16 people out there, Greg, they want the full set. First edition, all 152 cards
46:22 from 1999. A lot of people want that and they collect that. How are they going to
46:26 get that? They got to go through you. >> Mhm. >> So, there's the business.
46:29 >> So, but how do you do that realistically? Like, and you know, not
46:34 everyone has 400 grand >> Mhm. >> sitting around. So, how how do you do
46:40 that? You start by getting them graded, pulling out the best ones, getting them
46:43 graded, selling them to fund yourself along the way, right? >> Mhm.
46:48 >> That's what you do. This could be a business. >> But here's the thing. Here's the thing
46:52 that I learned about grading is, and by the way, there's a business idea in like
46:58 >> create a new PSA. Like, how big how big of a business is PSA?
47:01 >> Isn't it a racket? >> Oh man. >> Why do they have that monopoly?
47:06 >> I don't know. That's the real idea behind the idea is there needs to be a
47:11 new PSA. So PSA from what I understand is like I've got a Charmander back there
47:18 and beautiful little Charmander. Um I think it's first edition.
47:23 It might it might not be. It might be. But let's just say it's first edition.
47:27 Um actually let's say it's not first edition. Let's say it's a reprint. And
47:34 if I want to go and uh get it graded, which obviously I do, >> it's going to cost me $40 to $50.
47:39 >> Did you know that? >> Yeah. >> $40 to $50. You basically how it works
47:46 is you send it. There's like I can go to my local card shop. They'll do it for
47:49 me. They'll send it. I have to pay shipping. There's probably margin that
47:52 they're making on the shipping there, too. And then I wait like three or four
47:57 weeks. and they like it's the grand reveal of like it's a PSA 7 and it's like so
48:05 arbitrary. There was actually an idea on idea browser.com that was like a PSA
48:12 uh like an app that basically >> allowed transparency throughout the
48:16 process and showed you like where where your >> where your um card is in the process.
48:21 >> We're putting PSA on the blockchain. That's what we're doing.
48:24 >> Yeah. So, if you were trying to compete with PSA, how would you do it? I I was
48:27 thinking about that as you were talking about it. I would So, like any industry,
48:32 there's going to be an 8020 rule. There's going to be a handful of
48:37 players, car shops, um, or buyers that control most of this. You need to get
48:40 them on board. You need to give them equity in your business, right? Take a
48:45 minority piece of the business, get all the incentives aligned and say, "Hey,
48:50 this is a new PSA. This is BSA. This is better SA, okay? And you own a chunk of
48:55 this business. I will give you Pratta distributions uh for doing so. You send
48:59 all your cards through me and we just need a critical mass. Like we need the
49:03 8020 of this. We need to get like the 10 biggest players or like 10 of the 30
49:07 biggest players on our side of the table and then on all the eBay listings, all
49:12 the listings, it's going to have BSA in the title and everyone else is going to
49:15 be like, "What? Who? Who's this guy? BSA? Well, that guy's BSA. That guy."
49:18 And it's going to appear like a 100% of people are doing it because 10 of the
49:23 biggest players are. and then you become a self-fulfilling prophecy.
49:28 >> What I don't like about that idea is I need to get so many people on board and
49:32 if I don't have the credibility in that space then it's hard to do. So I'm
49:37 wondering like how can you like what is the micro version of competing with PSA
49:41 look like? >> Maybe it's just like a a $5 alter alternative.
49:47 >> Yeah. It's just like we're gonna grade it. It's $5. And I think like one of the
49:53 reasons why I like PSA frankly versus other grading services is
49:58 it looks dope. >> Yeah. >> It looks high quality. It looks really
50:01 good. The type >> you can do that you can do that for cheap.
50:05 >> You can do that for cheap. But I think like coming up with a uh like a visual
50:12 something different something different visually that looks like people look at
50:15 it and they're like wow that looks really cool. You know, this morning I I
50:23 walked by this um I think it was a Kia that looked like a Range Rover
50:28 >> and I was like, "This car looks amazing. Who makes it?" And I looked behind it. I
50:31 was like, "Kia?" I thought it was like a $200,000 car. >> Mhm.
50:35 >> So, just because you know you're building a Kia doesn't mean you can't
50:38 make it look cool. >> Yeah. Packaging. Um you could make it
50:43 kind of like an uh Remember Antiques Road Show? >> Yeah.
50:46 >> Right. You could make it you could make a live stream aspect of it where you've
50:50 got like a camera, you've got a light, you've got the camera pointing down at
50:53 the card and someone very engaging, entertaining is talking through it like
50:57 this guy, this card came from Bob in Omaha. He got it for his son. Yeah.
51:00 Let's look at this card. And it's fully transparent and there's just a guy just
51:04 riffing just live streaming. You could clip it up. He could flip it over.
51:07 You've got like a reveal. You've got retention hacks in there. That's part of
51:11 it. Like you could have kind of a a grounds up uh viral effect of that. And
51:16 then if you took it a step further, just create this David verse Goliath
51:20 narrative and just like PSA is a scam. It's a scam. We're we're disrupting all
51:24 that. Five bucks. Yeah. And just like just go wild with the like we're
51:29 persecuted and they're the big bad wolf. >> Okay. Here's the idea cuz I really like
51:33 your live commerce piece of it. And I think that's a trend that's only getting
51:35 bigger. >> So you spend $5 to get it graded on this service. There's
51:42 it sends you back. let's say the Charmander, but there's also a chance
51:49 that you get like a Charizard graded with it. So, it's basically like a
51:54 you get you get a >> game of chance. >> It's a game of chance. You're like
51:58 >> you you there needs to be a creator at the top who obviously is big in the
52:02 Pokemon scene >> or or trading card scene >> and and he or she is the Willy Wonka of
52:08 the space and then you have these like golden tickets that you give out. So,
52:13 why would I go to this $5 PSA? Well, it's not just that it's cheaper. It's
52:19 also like I want to play I want to gamble a bit. >> Yeah.
52:24 >> And I want to see like if I'm going to get a Venusaur first edition, you know,
52:28 when I get this graded. >> Mhm. Can I take it a step further?
52:32 >> Okay. Yeah. >> That's why we can't hang out, right? Cuz
52:34 we're just like, >> this is the problem. This is the problem. Um, so where's all the cost in
52:40 this? It's we're shipping two ways. We're shipping back and forth. Even
52:44 though they're small cheap cards, you have to package it right. So, you can't
52:47 put it in an envelope. It still costs like low dollars to ship both
52:54 directions, right? So, it's cheaper and the user, the card owner can use their
52:59 iPhone 15 or whatever to take a picture like in portrait mode or whatever. Maybe
53:02 it's through an app, right? Maybe it's through their like proprietary app. It's
53:06 really just an app with like a camera wrapper in it. Um, and they upload it
53:10 and it has a unique identifier and it's one picture for the front, one picture
53:13 of the back, good lighting, just like if you're scanning in a check to your bank
53:16 or whatever. Um, and there's only one way shipping. And then they say, "Hey,
53:21 congratulations. Your grade is 7.5. Uh, we're going to mail the like the, you
53:25 know, the box that you display it in to the address on your account." And then
53:30 for $1.50, you ship like a baller looking box. Maybe it has like a shimmer
53:34 to it. It's just different. It stands out. It's got your name. You could have
53:38 like a nickname for the card like for your Charmander it would be like Mandy,
53:42 you know, or whatever whatever you decide to call it and that it would be
53:45 it would have the grade in there. It just it would just look and feel
53:48 different. It'd be very organically sharable. Um, what do we think?
53:53 >> I love it. I love I love this idea. This is >> Dude, you could use AI to look at the
53:57 picture, right? AI is like, "All right, there's a little smidge in the corner
54:00 that docks a half a point." Think about how insane people are
54:05 spending $40 to $50 plus shipping, sending their cards somewhere, and then
54:11 finding out in 2026, like 4 weeks later, what their card is graded
54:14 >> in a world with Amazon Prime where we're all used to like things same day or next
54:17 day. >> No, no, we're not doing this. Isn't 1982? >> No,
54:23 >> that's a good one. There's like six good ideas in there.
54:26 >> I like having you on. You're an idea machine to say to say the least. Um, so
54:32 thank you for for being so generous uh with your ideas and uh for being you for
54:38 being awesome. Um, I highly recommend people go and check out Chris's
54:43 ecosystem. There'll be links where you can go and follow him and subscribe to
54:47 all his things. Um, but is there anything specific, Chris, you want to
54:50 leave people with? >> No, I mean go start a business. Check
54:54 out my podcast, The Kerner Office, and uh, go start a business. Go do something
54:58 with this information. Right. Yeah. Take your legs and get the moving.
55:03 >> That's right. Amen. >> Yeah. All right. We'll see you next
$

Side Hustle King: 6 $60K/Mo Businesses Nobody's Doing

@GregIsenberg 55:07 7 chapters
[marketing and growth hacking][product development and MVP][content creation and YouTube][revenue model and pricing strategy][fundraising and investment]
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In this episode, I sat down with Chris Koerner and we go through a set of approachable startup ideas that start low-friction but can scale if you get distribution right. We start with a potential “app ecosystem” opportunity around Facebook Marketplace, plus a product-studio framework that combines short-form video, AI, and 3D printing to validate “dumb” products via demand before you invest. We then jump to more grounded, local-first ideas—bike washing/maintenance subscriptions, bar anti-spike s

now: 0:00
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[marketing and growth hacking][product development and MVP][content creation and YouTube][revenue model and pricing strategy][fundraising and investment]